The majority of prospects start their apartment search online. In some cases, the entire leasing process has gone virtual. This shift to digital means apartment SEO is more important than ever…
Apartment communities across the country are grappling with lower-than-usual occupancy rates as we enter the winter season, read on for some solid approaches that will keep your apartment demand high as we enter the colder months…
Traffic, social shares and backlinks are just a few metrics that apartment marketers should monitor. Read on for insights into some of the most important search engine optimization trends to be aware of for 2021…
COVID has affected online search behavior. Given the shifts in search behavior, your approach to Multifamily SEO should also shift so your apartment website remains at the top of search engine results. Here are 4 actions you can take to adapt…
Apartment operators can use time-tested apartment lead generation strategies to keep occupancy high and the bottom line strong now and in the months ahead…
Apartment communities in the same geographical region are all vying for the same prospects. So how do you stand out? Analyze what your competition is doing, then find ways to zig where the others zag. Use these six tactics to spy on your competition…
One of the most powerful factors prospects consider when choosing a new community is apartment reputation. Online reviews are frequently used as a resource for prospects to learn more about the apartment communities and their overall reputation. Read on to learn how apartment reviews can help you gain more web traffic and, in turn, more foot traffic into your apartment community…
Everyone knows that reviews are crucial in the multifamily space, but it’s not enough to simply have a presence on review sites like Yelp. Here are some basic steps you can take, followed by tips on how to kick your apartment community’s listing up a notch…
Early adopters that optimize their websites to support visual and voice search could see their digital commerce revenue increase by 30%. If your apartment community isn’t optimizing its images for visual search, you could be missing out. Here are five ways to do just that…
Effectively managing your Google My Business presence can improve your chances of being found through organic search, boost traffic to your apartment website, and help you draw in prospective renters…
