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Read on for multifamily marketing tips, tools, resources, cat gifs and so much more. Our group of industry-leading Multifamily experts break down the latest apartment marketing trends and how you can leverage them to take your apartment marketing strategy to the next level. Created by our team, for yours.
Understanding Apartment Facebook & Instagram Advertising: Boosted Posts vs. Ad Campaigns
Understanding the difference between boosted posts and ad campaigns, and the results they produce is critical to making sure you are maximizing your return on apartment social ad spend…
Amenity Usage in 2021: What Has Changed?
In this post, we’ll take a look at what will be different this year with the re-opening of apartment amenities and how property managers can provide ones that will bring more value to a resident’s living experience…
Why the Human Agent is Still Imperative with Leasing Automation
In this post, we will show the importance of the human-bot partnership by going over four scenarios that would result in a chatbot calling for reinforcements…
Rule-Based vs NLP-Based Apartment Chatbots: Comparing the User’s Experience
Chatbots currently offered in the Multifamily space differ in the types of technology they use, and ultimately in their performance. Here’s what we know about the user experience for both types of bots…
Display Advertising is a Cost Effective Way to Drive More Apartment Leads
Apartment Display Advertising offers unique advantages not found in other advertising channels and can lead to excellent results when run properly. In this post, we will take a look at how display ads are some of the most efficient ads on the internet…
Apartment Chatbots vs Virtual Leasing Agents: What’s the Difference?
In this post, we will take a look at both apartment chatbots and virtual leasing agents – explain what they are, what they do and how they’re different…
Apartment Amenity Scheduling is the New Normal
Not only are apartment communities adapting to socially distanced amenity usage, the amenities themselves are shifting as a result of the pandemic. In this post, we take a look at what apartment amenity booking might look like for the rest of 2021 and beyond…
Branded vs. Non-branded Google Ads Keywords
Getting an exceptional return on your apartment Google Ads PPC investment requires informed planning and expert management…
Understanding Apartment Facebook & Instagram Advertising: Boosted Posts vs. Ad Campaigns
Understanding the difference between boosted posts and ad campaigns, and the results they produce is critical to making sure you are maximizing your return on apartment social ad spend…
Amenity Usage in 2021: What Has Changed?
In this post, we’ll take a look at what will be different this year with the re-opening of apartment amenities and how property managers can provide ones that will bring more value to a resident’s living experience…
Why the Human Agent is Still Imperative with Leasing Automation
In this post, we will show the importance of the human-bot partnership by going over four scenarios that would result in a chatbot calling for reinforcements…
Rule-Based vs NLP-Based Apartment Chatbots: Comparing the User’s Experience
Chatbots currently offered in the Multifamily space differ in the types of technology they use, and ultimately in their performance. Here’s what we know about the user experience for both types of bots…
Display Advertising is a Cost Effective Way to Drive More Apartment Leads
Apartment Display Advertising offers unique advantages not found in other advertising channels and can lead to excellent results when run properly. In this post, we will take a look at how display ads are some of the most efficient ads on the internet…
Apartment Chatbots vs Virtual Leasing Agents: What’s the Difference?
In this post, we will take a look at both apartment chatbots and virtual leasing agents – explain what they are, what they do and how they’re different…
Apartment Amenity Scheduling is the New Normal
Not only are apartment communities adapting to socially distanced amenity usage, the amenities themselves are shifting as a result of the pandemic. In this post, we take a look at what apartment amenity booking might look like for the rest of 2021 and beyond…
Branded vs. Non-branded Google Ads Keywords
Getting an exceptional return on your apartment Google Ads PPC investment requires informed planning and expert management…
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