News, articles, and insights from marketing professionals
Filter By:
Categories
Why Too Much AI Is “No Bueno” for Apartment Marketing
In this timely piece, Ellen Thompson, CEO and Co-Founder of Respage, explains why relying too heavily on AI
How Organic Traffic Is Changing for Apartment Marketers in the Age of AI
Ellen Thompson, CEO and Co-Founder of Respage, explores how AI-powered search tools like ChatGPT, Perplexity, and Google Gemini
Why Agentic AI Is the Future of Multifamily, And Why People Still Matter
Ellen Thompson, CEO and Co-Founder of Respage, explores the rise of Agentic AI: AI systems that can plan,
Don't Miss a Beat
Get the latest apartment marketing tips and product updates right in your inbox.
Climbing the Mountain: Why All-In-One Platforms Are the Clear Winners
Ellen Thompson, CEO and Co-Founder of Respage, shares lessons from the company’s journey to build an all-in-one multifamily
Google’s New “Learn Something Specific” Feature is Changing Apartment Search… and Introducing Mistakes
Ellen Thompson, CEO and Co-Founder of Respage, explains how Google’s new “Learn Something Specific” feature is reshaping search
ChatGPT Ads: How Apartment Marketers Can Prepare for the Next Big Shift
In this forward-looking piece, Ellen Thompson, CEO and Co-Founder of Respage, explores how the launch of ChatGPT Ads
Automate Your Leasing Operations with ResMate and Convert 39% of Leads to Tours
In today’s fast-paced multifamily market, instant response times can make or break a lease. Ellen Thompson explains how
Why Multifamily Companies Shouldn’t Build Their Own AI Voice Bots
Building an AI voice bot sounds easy, until you try connecting it to your property management software. Learn
How to Turn Apartment Listings into Lively Stories with HeyGen Videos
HeyGen avatar videos give multifamily marketers a fast, scalable way to make listings stand out. Hear how to
What Tennis Taught Me About Choosing the Best AI Leasing Agent
Demos can be deceiving. Just like warm-ups in tennis, the real test of an AI leasing agent happens
How to Choose the Best Multifamily Social Media Tools in 2026
Multifamily social media tools in 2026 must go beyond scheduling. Learn the key features property managers need to
Why Social Media Is Essential for Apartment Marketing
Social media is no longer optional for apartment marketing. From boosting SEO to influencing leasing decisions, learn why