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Here’s Why Facebook Lead Ads Belong in Your 2019 Apartment Marketing Strategy
Facebook Lead Ads have quickly become one of the most cost effective and efficient ways to generate apartment leads online. Today, we're looking at what makes this new format unique, why that uniqueness is great, and how apartment marketers can leverage Lead Ads to...
How to Leverage Google My Business Q&A for Your Apartment Marketing Strategy
Google My Business has added tons of great new features over the past year and a half. In fact, the popular search tool has launched so many features that some have completely slipped under radar. One of those features is GMB Q&A, and you definitely want to add it...
5 Overlooked Google My Business Tips Proven To Boost Your Apartment SEO
Our customers constantly ask us for new ways to boost their visibility in Google Search. And while we certainly don’t shy away from discussing how we can help through our apartment SEO and apartment PPC services, we’re not in the business of hiding free SEM...
How the Multifamily Industry Can Navigate the Government Shutdown
With the partial government shutdown entering its sixth week, furloughed federal workers have now missed two paychecks. What does this mean for the multifamily industry? Rent payments could be late, evictions might happen, and the online reputation of apartment...
Why and How You Should Use Google My Business Posts for Apartment Marketing
A recent newcomer to the apartment marketing world, Google My Business Posts aren’t widely embraced among multifamily professionals. This a is a real shame because GMB Posts offer an incredible amount of value for little to no upfront costs. And who can ignore that?...
3 Facebook Advertising Changes Apartment Marketers Need to Know About in 2019
Facebook is constantly evolving. And as a Facebook Blueprint Certified partner that exclusively serves the multifamily industry, Respage takes great pride in our ability to explain the nitty-gritty world of apartment facebook advertising in ways that are easy to...
3 Must-Use Tools to Guide Your Apartment Marketing Strategy in 2019
Anyone who works in online marketing knows that the field is always in flux. What works today may not work tomorrow. And what works tomorrow may be completely obsolete the following week. With that in mind, we put together a quick rundown of three apartment marketing...
Facebook and Instagram are Crucial Platforms for Apartment Communities In 2019
While Facebook remains the most-used social media platform for apartment communities, Instagram use is surging, according to the results of a Multifamily Insiders survey of 98 apartment professionals. In fact, Instagram use has jumped by 39 percent in 2018 compared to...
The State of Facebook Management for Apartments in 2019
It’s no big secret the past two years have been rough on Facebook. Concerns over user data, a litany of legal proceedings, and predictions that newer networks threaten its kingly status have all plagued the social media giant - so much so that one could be forgiven...
Say Goodbye to Google+ Posts and Hello to Google My Business Posts!
Last year Google introduced a new feature that allowed Google My Business (GMB) listings to share certain ‘posts’ in Google Search and on Google Maps. Today, after running several tests to determine the effectiveness of GMB posts in apartment marketing, Respage is...
Join Respage and Other Innovators at OPTECH18 with Keynote Speaker Melissa Schilling
Melissa Schilling—an NYU business professor and a keynote speaker at OPTECH 2018—could be considered the contemporary authority on Serial Breakthrough Innovators, or SBIs. From Marie Curie to Steve Jobs, SBIs are exactly what they sound like: people dedicated to...
Respage Chatbot + Human Helper: Designed to Assist Each Other
Amazon’s shopping recommendations. Facebook’s image recognition. Google’s predictive searches. These enhancements in technology have become such a part of our everyday lives that we might not even realize that they’re all examples of artificial intelligence. It’s part...
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