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3 Facebook Advertising Changes Apartment Marketers Need to Know About in 2019
Facebook is constantly evolving. And as a Facebook Blueprint Certified partner that exclusively serves the multifamily industry, Respage takes great pride in our ability to explain the nitty-gritty world of apartment facebook advertising in ways that are easy to...
3 Must-Use Tools to Guide Your Apartment Marketing Strategy in 2019
Anyone who works in online marketing knows that the field is always in flux. What works today may not work tomorrow. And what works tomorrow may be completely obsolete the following week. With that in mind, we put together a quick rundown of three apartment marketing...
Facebook and Instagram are Crucial Platforms for Apartment Communities In 2019
While Facebook remains the most-used social media platform for apartment communities, Instagram use is surging, according to the results of a Multifamily Insiders survey of 98 apartment professionals. In fact, Instagram use has jumped by 39 percent in 2018 compared to...
The State of Facebook Management for Apartments in 2019
It’s no big secret the past two years have been rough on Facebook. Concerns over user data, a litany of legal proceedings, and predictions that newer networks threaten its kingly status have all plagued the social media giant - so much so that one could be forgiven...
Say Goodbye to Google+ Posts and Hello to Google My Business Posts!
Last year Google introduced a new feature that allowed Google My Business (GMB) listings to share certain ‘posts’ in Google Search and on Google Maps. Today, after running several tests to determine the effectiveness of GMB posts in apartment marketing, Respage is...
Join Respage and Other Innovators at OPTECH18 with Keynote Speaker Melissa Schilling
Melissa Schilling—an NYU business professor and a keynote speaker at OPTECH 2018—could be considered the contemporary authority on Serial Breakthrough Innovators, or SBIs. From Marie Curie to Steve Jobs, SBIs are exactly what they sound like: people dedicated to...
Respage Chatbot + Human Helper: Designed to Assist Each Other
Amazon’s shopping recommendations. Facebook’s image recognition. Google’s predictive searches. These enhancements in technology have become such a part of our everyday lives that we might not even realize that they’re all examples of artificial intelligence. It’s part...
How Human Assisted A.I. Will Transform Multifamily
When the Respage Apartment Chatbot debuted nearly two years ago, multifamily professionals had mixed reactions. Some saw the technology as a greatly needed solution to some of their biggest problems. Others saw it as an artificially intelligent competitor designed to...
AI in Multifamily: Screening Rental Prospects and Improving Reputation with Artificial Intelligence
Let’s face it: There are some jobs we’d rather not do. Unfortunately the realities of running an apartment community, or multiple apartment communities, dictate that we need to complete several mundane tasks each day if we want our communities to thrive. We need to...
A Winning Formula for Increasing Positive Apartment Reviews
It's clear that online reviews play a massive role in apartment reputation management. What's not clear, however, is how property managers and other multifamily pros can best leverage review generation to their advantage. With that in mind, we built a quick apartment...
7 Best Practices for Negative Apartment Review Response
Everyone in multifamily should know by now that reviews matter. Anywhere from 67 to 90 percent of consumers look at reviews before making a purchase decision. And according to the online marketing pros over at Google, responding to reviews helps build trust. But while...
A Simple 3 Step Process to Managing Your Apartment’s Reputation in 2018
It's easy to forget about online reviews with so many property management tasks vying for your attention, but to do so would be a mistake. Online reviews matter. In fact, roughly 84 percent of people trust online reviews as much as a personal recommendation....
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