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The Risks of Overusing AI in Apartment Marketing Copy
Many apartment marketers are relying too heavily on AI tools to write website content—and it shows. While AI

AI Automation vs. AI Augmentation in Multifamily and Why the Human Touch Still Matters
Ellen Thompson reflects on how a recent hotel stay revealed powerful lessons for multifamily operators. From front desk

What My Hotel Stay Can Teach Us About Multifamily Customer Experience
Ellen Thompson reflects on how a recent hotel stay revealed powerful lessons for multifamily operators. From front desk
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SEO for Property Management: Why It Matters More Than Ever
Leasing starts with search. Whether renters turn to Google or AI tools like ChatGPT, your property needs to

What Is Vibe Coding and Why It Will Lead to a Flood of Multifamily AI Software
Ellen Thompson explains that vibe coding is changing how fast AI software can be built, but in multifamily,

15,000 Upvotes & 700+ Comments Prove Your AI Leasing Bot Can Ruin Your Reputation
A viral Reddit post exposed a chatbot glitch that confirmed tours on a day the leasing office was

Advertising Apartments on Google Ads Got More Expensive
The cost of advertising apartments on Google Ads is rising fast, but that doesn’t mean your budget has

Don’t Let Your Multifamily Marketing Fail in the Details
Even the strongest marketing strategy can fall apart in the small moments. From missed calls to confusing signage,

What Google’s AI Overviews Mean for the Multifamily Industry
As Google and Bing roll out AI-generated overviews in search results, multifamily marketers face a new visibility challenge.

Why Apartment Communities Still Need to Post to Facebook
While TikTok and Instagram dominate headlines, Facebook still outperforms them in engagement—making it a vital tool for apartment

What Google’s Latest Search Stats Reveal About Apartment Marketing Strategy
Respage CEO Ellen Thompson discusses how Google is now processing 5 trillion searches a year and how this

How to Be a Best Place to Work
Respage CEO Ellen Thompson outlines how an organization that fosters trust, flexibility, and career growth is key to