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Multifamily marketing tips, tools, resources, cat gifs and so much more. Created by our team, for yours.
How AI Can Help Your Apartment Community Become More Visible on Social Media
Multi-Housing News predicted in January that AI is here to stay in multifamily. How does an apartment property manager go about finding interesting content to share on Facebook a few times a week while also contending with urgent matters, like ceiling leaks and noise complaints? This is where AI comes in…
Chatbot for Hire: Why an Apartment Chatbot is Your Ideal Leasing Agent
As more and more industries embrace chatbots, an expectation is created. If a consumer interacts with chatbots across industries like airlines, online retailers and car dealerships, communicating with an apartment chatbot would be a natural, normal part of everyday life. Let’s take a look at some of the attributes that a virtual leasing agent could bring to the table…
3 Quick Tips to Apartment Reputation Management for the Leasing Season
Your apartment’s online reputation is always important. But with leasing season upon us and millions of renters looking for new places to live, it’s more important than ever. To make sure your community looks as good as possible online, here are some quick tips to monitoring and protecting your reputation…
The End of Google+ and What Apartment Marketers Can Use to Replace It
Google is pulling the plug on Google+ this April. Is Google My Business the New and Improved Google+? With Google+ on its way out, Google My Business is a great alternative, and in fact, is something every multifamily marketer should be using…
5 More(!) Reasons to Use Google Ads for Apartment Marketing
While writing an article two weeks ago covering the advantages of SEM for apartment marketers, we realized the benefits of Google Ads were too numerous to cram into one single post. We decided to write a follow-up article. Read on to learn five (more!) reasons you should be using Google Ads for apartment marketing…
The State of Apartment Chatbots in 2019: What New Survey Reveals About Consumers and AI
Chatbots are everywhere in 2019. Consumers have embraced them with open arms. A recent survey of 1,000 internet users revealed some pretty amazing statistics on the current chatbot landscape. Here are a few of our favorite takeaways from that study, as well as our thoughts on what they mean for multifamily…
5 Advantages of Search Engine Marketing for Apartments
Most of the flashy new online marketing options out there today will be gone tomorrow. Meanwhile, you can be sure the classics are here to stay. With that in mind, we wanted to take some time to share five key advantages of apartment search engine marketing with Google Ads…
Tips for Requesting Apartment Reviews
Apartment online reputation management is a vital part of a multifamily marketer’s job. However, many in the industry still tend to think of reputation management as game of defense rather than a game of offense. This is the wrong approach. Implementing proactive...
Here’s Why Facebook Lead Ads Belong in Your 2019 Apartment Marketing Strategy
Facebook Lead Ads have quickly become one of the most cost effective and efficient ways to generate apartment leads online. Today, we're looking at what makes this new format unique, why that uniqueness is great, and how apartment marketers can leverage Lead Ads to...
How to Leverage Google My Business Q&A for Your Apartment Marketing Strategy
Google My Business has added tons of great new features over the past year and a half. In fact, the popular search tool has launched so many features that some have completely slipped under radar. One of those features is GMB Q&A, and you definitely want to add it...
5 Overlooked Google My Business Tips Proven To Boost Your Apartment SEO
Our customers constantly ask us for new ways to boost their visibility in Google Search. And while we certainly don’t shy away from discussing how we can help through our apartment SEO and apartment PPC services, we’re not in the business of hiding free SEM...
How the Multifamily Industry Can Navigate the Government Shutdown
With the partial government shutdown entering its sixth week, furloughed federal workers have now missed two paychecks. What does this mean for the multifamily industry? Rent payments could be late, evictions might happen, and the online reputation of apartment...
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