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7 Best Practices for Negative Apartment Review Response
Everyone in multifamily should know by now that reviews matter. Anywhere from 67 to 90 percent of consumers look at reviews before making a purchase decision. And according to the online marketing pros over at Google, responding to reviews helps build trust. But while...
A Simple 3 Step Process to Managing Your Apartment’s Reputation in 2018
It's easy to forget about online reviews with so many property management tasks vying for your attention, but to do so would be a mistake. Online reviews matter. In fact, roughly 84 percent of people trust online reviews as much as a personal recommendation....
Instagram Micro-influencers and How to Use Them to Promote Your Apartment Community
The growth of Instagram has brought a new way for apartment marketers to spread the word about their communities: influencer marketing. At its core, influencer marketing brings together old and modern marketing tools, combining the tried-and-true approach of celebrity...
Print Brochure Cost/Value vs. Social Advertising Cost/Value
Apartment marketers have long relied on full color brochures and flyers to advertise their communities. Relatively cheap compared to signage, radio spots, and print media, it’s easy to see how brochures and flyers could appeal to the apartment marketer on a budget....
11 Unique Instagram Post Ideas for Multifamily Marketing
So, your apartment community has an Instagram account. Now what? While personal accounts can be a fun way to share selfies and envy-inspiring vacation photos, more thought is needed for multifamily marketers who are trying to raise the profile of their apartment...
Instagram Strategy for Multifamily Marketers
Generation Z -- anyone born in 1995 or later -- is now hitting the rental market. Unlike millennials, who are considered digital natives, Gen Zers are thought to be social natives. Many of them won’t remember a world without social media. So in order to get their...
Facebook Ditches Ratings and Reviews: Here’s What That Means for Multifamily Reputation Management
Yesterday Facebook replaced its Ratings and Reviews with a new “Facebook Recommendations” tool. The news of this update was previously unannounced and came as quite a shock to those of us in the apartment online reputation management space. To help alleviate concerns...
Getting Started With Apartment Reputation Management: Monitoring Reviews
If you read enough online reviews, you’ll notice a pattern. When it comes to negative reviews -- in which the lowest rating is one star -- there are typically a number of them that begin with: “I’d give zero stars if I could.” Consumers check review sites before...
Post to Instagram Via Your Respage Apartment Social Media Dashboard This July!
Starting this July, Respage users will be able to schedule Instagram posts through their social media dashboards. We’re extremely excited to give our users a convenient way to manage one of the largest social media sites in the United States, and eager to help you get...
How Apartment Communities Can Avoid Facebook “Engagement Bait” and What to Do Instead
"Are you looking forward to the 4th of July? If so, hit like!" "The Rittenhouse Square Food and Wine Festival is happening next week. Tag a friend who’d love to go with you!" "Comment 'YES' if you love summer as much as we do!" If you’re still posting stuff like this...
6 Ways to Connect With Your Renters Through Social Media
When it comes to the multifamily industry, the social media presence of an apartment community really matters to residents. A survey by Multifamily Insiders showed that the community’s social media ranked as the third factor that residents consider when deciding...
Move Over Millennials: Generation Z Is About to Hit the Multifamily Market
Thanks to last week’s blog post, you’re now an expert on marketing to the millennial renter. That’s the good news. The not-so-good news? A whole other generation is rising up right on the heels of the millennials: Generation Z — and they expect even more from your...
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