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How to Harness the Power of Social Proof in Your Apartment Marketing
By presenting your apartment community as a highly desirable place to live, you’re instilling confidence in prospective renters that if they choose your community, they’ll be making the right decision…
How to Market Your Apartment Community Through Storytelling
The multifamily space is brimming with ways to tap into people’s emotions through storytelling and, in turn, motivate prospects into taking action…
5 Reasons Why Your Apartment Marketing Isn’t Effective
Multifamily Insiders recently released its annual marketing survey, to shine a light on what is “hot” and “not” when it comes to apartment marketing. Here are five common missed opportunities you should consider using…
Delete Your Templates: 7 Tips For Creating Custom Apartment Review Responses
Apartment communities can get a half-dozen reviews or more per day and often rely on a list of templates instead of writing a unique response for each apartment review. Here are seven tips to get beyond those canned responses…
7 Reasons Why You Should Share Positive Reviews
With so much competition in the multifamily space, apartment reviews can play a strong role in the success of your community. Here are seven reasons why you should share positive apartment reviews…
5 Overlooked Benefits of Using Social Media in Apartment Marketing
Not only do apartment marketers need to actively engage, it’s also important to understand the other benefits of social media and how to leverage its power. Here are five overlooked benefits of social media in Multifamily marketing…
5 Misconceptions About Chatbots (And The Truth Behind Each One)
To some, artificial intelligence conjures science fiction vibes, and chatbots sound just as threatening. But the reality is that AI and chatbots are nothing new and they’re all around us. Here are six common myths and misconceptions about chatbots and the real story behind each one…
How Renters Use Technology to Search for Apartments
Technology has evolved to meet the needs of the digital-savvy renters. More than half of apartment searchers are looking on mobile devices, and apartment review sites play an increasingly strong role in the decision-making process. Here are some emerging trends to keep in mind…
4 Ways to Improve Your Apartment Community’s Online Reputation
Before the Internet, apartment communities relied on word of mouth – the word spread organically. Now, we have to build trust with prospects remotely through online reviews. Here’s how to ensure your apartment community’s online reputation is the very best it can be…
What You Need to Know About Generation Z Renters
Born between roughly 1995 and the early 2000s, members of Gen Z are graduating from high school and college, making their own money, and looking to rent their first apartments on their own. While millennials transition to buying their own homes, the Multifamily should be prepared to satisfy the demands of Gen Z…
Respage and The REMM Group Have Partnered to Fill a Need in Online Reputation Reporting
Respage recently partnered with The REMM Group to determine the most important reputation-related data that apartment marketers and leasing professionals need. The result is our Regional Reputation Report, which is the first of its kind in the multifamily sector…
Multifamily Marketing Automation: How it Can Turn Leads into Leases and More
Here are a few ways marketing automation can help increase efficiency for multifamily property management companies through every step of the apartment marketing funnel.
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