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4 Ways to Improve Your Apartment Community’s Online Reputation
Before the Internet, apartment communities relied on word of mouth – the word spread organically. Now, we have to build trust with prospects remotely through online reviews. Here’s how to ensure your apartment community’s online reputation is the very best it can be…
What You Need to Know About Generation Z Renters
Born between roughly 1995 and the early 2000s, members of Gen Z are graduating from high school and college, making their own money, and looking to rent their first apartments on their own. While millennials transition to buying their own homes, the Multifamily should be prepared to satisfy the demands of Gen Z…
Respage and The REMM Group Have Partnered to Fill a Need in Online Reputation Reporting
Respage recently partnered with The REMM Group to determine the most important reputation-related data that apartment marketers and leasing professionals need. The result is our Regional Reputation Report, which is the first of its kind in the multifamily sector…
Multifamily Marketing Automation: How it Can Turn Leads into Leases and More
Here are a few ways marketing automation can help increase efficiency for multifamily property management companies through every step of the apartment marketing funnel.
Optimize your Google My Business Listing with These Steps
Claiming and verifying your apartment community’s Google My Business (GMB) listing is an important step in any apartment SEO strategy. Here are some crucial steps you should take to optimize your listing…
Some Dos and Don’ts of Great Apartment Advertising
Apartment advertising comes with a unique set of challenges. Even if you’ve come up with a series of creative apartment ads, they won’t be effective without a strategic approach. What follows is a rundown of dos and don’ts of great apartment ads that will help prospective renters find your community online…
The Top Three Elements of a Great Apartment Marketing Campaign
As marketing trends continue to evolve, the core elements in the multifamily marketing space have remained consistent. Here are three tried-and-true apartment marketing ideas that can help your community become and remain successful…
Is Your Apartment Website ADA Compliant?
Ensuring that your apartment website is ADA compliant means that everyone, regardless of ability, can access the information on your site. Here’s what you need to know to ensure your website is compliant…
How Data Can be the Key in an Apartment Community’s Success
Multifamily companies that haven’t embraced tech tools when it comes to important areas such as apartment marketing, social media presence, reputation management and digital advertising could find themselves left behind. Here’s a look at how using digital tools can give insights that can help an apartment community thrive in a competitive market…
How to Handle Fake Negative Online Reviews in Multifamily
Property managers and apartment marketing professionals understand the sinking feeling that comes when their apartment community gets hit with a negative online review. What if the negative review is actually fake, written by a competitor or someone who has a beef against your company? Here’s how to navigate that apartment community negative review…
How AI Can Help Your Apartment Community Become More Visible on Social Media
Multi-Housing News predicted in January that AI is here to stay in multifamily. How does an apartment property manager go about finding interesting content to share on Facebook a few times a week while also contending with urgent matters, like ceiling leaks and noise complaints? This is where AI comes in…
Chatbot for Hire: Why an Apartment Chatbot is Your Ideal Leasing Agent
As more and more industries embrace chatbots, an expectation is created. If a consumer interacts with chatbots across industries like airlines, online retailers and car dealerships, communicating with an apartment chatbot would be a natural, normal part of everyday life. Let’s take a look at some of the attributes that a virtual leasing agent could bring to the table…
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