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AI is rapidly changing the day-to-day work of apartment marketing, and a large portion of traditional tasks are

Apartment Marketing Strategy

Set it, turn it on, and let AI handle the rest. This sounds great in theory, but in

AI Leasing

AI can write your social posts, respond to reviews, and generate SEO content at scale, but speed isn’t

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Smart Leasing Platform CRM

Property management software integrations come with hidden costs that impact multifamily operators. From substantial integration fees to sponsor

Apartment Marketing Strategy

ChatGPT has launched advertising at $60 CPM, but multifamily marketers should proceed cautiously. With minimal conversion tracking and

Guide

January looks quiet, but apartment leads jump 25% from December as renters make “New Year’s Resolution” moves. Most

Guide

In this reflective piece, Ellen Thompson, CEO and Co-Founder of Respage, shares a simple lunch-time moment that illustrates

AI Leasing

In this seasonal and practical guide, Ellen Thompson, CEO and Co-Founder of Respage, shares twelve everyday ways AI

Apartment Marketing Strategy

In this timely piece, Ellen Thompson, CEO and Co-Founder of Respage, explains why relying too heavily on AI

SEO

Ellen Thompson, CEO and Co-Founder of Respage, explores how AI-powered search tools like ChatGPT, Perplexity, and Google Gemini

AI Leasing

Ellen Thompson, CEO and Co-Founder of Respage, explores the rise of Agentic AI: AI systems that can plan,

Technology

Ellen Thompson, CEO and Co-Founder of Respage, shares lessons from the company’s journey to build an all-in-one multifamily