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Read on for multifamily marketing tips, tools, resources, cat gifs and so much more. Our group of industry leading experts break down the latest apartment marketing trends and how you can leverage them to take your strategy to the next level. Created by our team, for yours.
How to Create an Effective Resident Satisfaction Survey
Figure out why you want to do a resident survey, what you want to get out of it, and how you’ll conduct it before you start coming up with questions to ask. Here are some tips…
7 Reasons Why Your Apartment Community Needs a Chatbot
As a result of recent events and the subsequent shift to a more digital existence for many people, the chatbot market has kicked into hyperspeed…
4 Powerful Ways to Generate Apartment Leads During COVID and Beyond
Apartment operators can use time-tested apartment lead generation strategies to keep occupancy high and the bottom line strong now and in the months ahead…
How COVID-19 Could Impact Apartment Amenities For Good
Apartment communities have drastically changed how they operate due the COVID-19 pandemic. Apartment tours went virtual, leasing became contactless, and community events moved online, but nothing has been affected more than apartment community amenities…
7 Steps For Responding to Negative Apartment Reviews
Even if your team strives to provide excellent customer service at every turn, negative apartment reviews are still hard to avoid. Read on for seven more steps to crafting the best response to negative apartment reviews…
Tips For Your Apartment Instagram Advertising Campaigns
Social media advertising is a relatively new tool for apartment lead generation. Facebook advertising is typically the focus of conversation, and what many don’t realize is Instagram advertising goes hand-in-hand with Facebook…
New Apartment Paid Search Advertising Strategies to Drive More Leads
New methods for targeting and advertising to renters have seen sudden increased success, taking advantage of these methods moving forward will be crucial…
6 Things to Look For in an Apartment Chatbot During COVID-19 and Beyond
In Multifamily marketing, chatbots have transformed from an emerging trend to a business necessity as leasing offices deal with fewer on-site staff to answer prospects’ questions and address residents’ immediate needs…
Why Apartment Google Reviews Matter More Than Others
A good apartment review is a good apartment review, so the platform doesn’t matter, right? Wrong. Read on to learn five reasons why Google reviews are so important in Multifamily…
How to be the James Bond of Apartment Marketing: 6 Ways to Spy on Your Competition
Apartment communities in the same geographical region are all vying for the same prospects. So how do you stand out? Analyze what your competition is doing, then find ways to zig where the others zag. Use these six tactics to spy on your competition…
8 TikTok Ideas for Apartment Marketing
Thinking of adding add TikTok to your apartment marketing strategy? Check out these eight apartment marketing content ideas for your apartment community’s TikTok account…
How to Balance Resident Satisfaction and Safety Around Amenity Usage During COVID-19
Apartment community amenities can be a double-edged sword. Residents may decide to join a community because of its highly desirable amenities, but if those amenities are temporarily unavailable, the outcry can be overwhelming…
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