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Read on for multifamily marketing tips, tools, resources, cat gifs and so much more. Our group of industry leading experts break down the latest apartment marketing trends and how you can leverage them to take your strategy to the next level. Created by our team, for yours.
What Apartment Communities Should Share on Social Media During COVID-19
Posting frequently on social media is a great way to build a sense of belonging among your apartment community members. But with millions of Americans staying home in the wake of the COVID-19 pandemic, the content you would normally share might not work right now. Read on for some guidance that may be able to help…
New to Working From Home? The Respage Team Can Help
If you’re now referring to your pets as your co-workers and you spend most of your day in slippers, we want to welcome you to the WFH life. For apartment professionals who are new to this, we thought we’d gather up some firsthand experiences and advice from people who know this WFH life very well — our employees…
COVID-19 and Apartment Reviews: What You Need to Know
As a result of COVID-19, Google My Business and Yelp are now limiting users’ ability to review businesses, including apartment communities. Read on for more details on these changes and how they can affect your apartment community…
An Apartment Chatbot Might Be What Your Community Needs Right Now
Chatbots are stepping in and proving their value during this uncertain time, and they’re poised to become even more important and prevalent than ever as a result. Here’s a rundown of just some of the ways an apartment chatbot can help property managers, leasing agents and multifamily marketing pros…
How to Make Apartment Marketing Automation Work for You
Apartment marketers and leasing agents don’t work 24/7. But what if there was a way to nurture prospects and convert leases no matter the day or hour? This is where marketing automation comes in. Read on to learn about more ways marketing automation can help increase efficiency for Multifamily property management companies…
The Hidden Value of Good Apartment Reviews
One of the most powerful factors prospects consider when choosing a new community is apartment reputation. Online reviews are frequently used as a resource for prospects to learn more about the apartment communities and their overall reputation. Read on to learn how apartment reviews can help you gain more web traffic and, in turn, more foot traffic into your apartment community…
How to Market to Millennials on Social Media
Millennials respond to marketing messaging differently from previous generations. Connecting with millennials could make a major difference in your bottom line, and social media is an important part of this equation. Read on to learn about a few steps you can take to ensure your apartment marketing is optimized for millennials…
The Power of Multifamily Resident Surveys
Did you know that 44% of prospective residents will not sign a lease at an apartment community with poor cell reception? So, how can you make sure your apartment residents are happy enough to stay? It’s simple — ask them, then use their feedback to create an improved living experience…
What Apartment Marketers Need to Know About Facebook’s New Ad Targeting
Social advertising can be a cost-effective way to spread the word about a product or service to the people who are most likely to be interested in hearing your message. But what happens when the very genius of social advertising has the potential to be its downfall…
Why You Need a Multifamily Mobile App
How do you ensure you’re on top of all of the demands on your time and attention? As the saying goes, there’s an app for that. Here are a few of the benefits of adding a multifamily app, like the one designed by Respage, to your apartment management tool kit…
Yelp SEO: How to Ensure that Your Apartment Community Ranks at the Top
Everyone knows that reviews are crucial in the multifamily space, but it’s not enough to simply have a presence on review sites like Yelp. Here are some basic steps you can take, followed by tips on how to kick your apartment community’s listing up a notch…
5 Ways Hyperlocal Social Media Can Jumpstart Your Apartment Marketing
It’s natural for marketers to take a “go big or go home” approach to social media marketing, but when it comes to apartment marketing, the best path forward is to think small. Building relationships with local social media followers by offering useful, authentic content is a sound strategy. Read on to learn how to do just that…
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