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Property management software integrations come with hidden costs that impact multifamily operators. From substantial integration fees to sponsor

Apartment Marketing Strategy

ChatGPT has launched advertising at $60 CPM, but multifamily marketers should proceed cautiously. With minimal conversion tracking and

Guide

January looks quiet, but apartment leads jump 25% from December as renters make “New Year’s Resolution” moves. Most

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Guide

In this reflective piece, Ellen Thompson, CEO and Co-Founder of Respage, shares a simple lunch-time moment that illustrates

AI Leasing

In this seasonal and practical guide, Ellen Thompson, CEO and Co-Founder of Respage, shares twelve everyday ways AI

Apartment Marketing Strategy

In this timely piece, Ellen Thompson, CEO and Co-Founder of Respage, explains why relying too heavily on AI

SEO

Ellen Thompson, CEO and Co-Founder of Respage, explores how AI-powered search tools like ChatGPT, Perplexity, and Google Gemini

AI Leasing

Ellen Thompson, CEO and Co-Founder of Respage, explores the rise of Agentic AI: AI systems that can plan,

Technology

Ellen Thompson, CEO and Co-Founder of Respage, shares lessons from the company’s journey to build an all-in-one multifamily

Google

Ellen Thompson, CEO and Co-Founder of Respage, explains how Google’s new “Learn Something Specific” feature is reshaping search

Apartment Marketing Strategy

In this forward-looking piece, Ellen Thompson, CEO and Co-Founder of Respage, explores how the launch of ChatGPT Ads

AI Leasing

In today’s fast-paced multifamily market, instant response times can make or break a lease. Ellen Thompson explains how