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Ellen Thompson, CEO and Co-Founder of Respage, explains how Google’s new “Learn Something Specific” feature is reshaping search

Apartment Marketing Strategy

In this forward-looking piece, Ellen Thompson, CEO and Co-Founder of Respage, explores how the launch of ChatGPT Ads

AI Leasing

In today’s fast-paced multifamily market, instant response times can make or break a lease. Ellen Thompson explains how

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AI Leasing

Building an AI voice bot sounds easy, until you try connecting it to your property management software. Learn

AI Leasing

HeyGen avatar videos give multifamily marketers a fast, scalable way to make listings stand out. Hear how to

AI Leasing

Demos can be deceiving. Just like warm-ups in tennis, the real test of an AI leasing agent happens

Apartment Marketing Strategy

Multifamily social media tools in 2026 must go beyond scheduling. Learn the key features property managers need to

Apartment Marketing Strategy

Social media is no longer optional for apartment marketing. From boosting SEO to influencing leasing decisions, learn why

Apartment Marketing Strategy

Apartment management software costs are rising due to vendor consolidation, added features, and reliance on tech. Learn how

Apartment Marketing Strategy

Struggling with apartment marketing? Ellen Thompson details over 100 creative social media post ideas to boost engagement, attract

Apartment Marketing Strategy

Apartment Google Ads can feel overwhelming with all the numbers, charts, and acronyms. This guide by Ellen Thompson

Apartment Marketing Strategy

Many apartment marketers are relying too heavily on AI tools to write website content—and it shows. While AI