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Multifamily marketing tips, tools, resources, cat gifs and so much more. Created by our team, for yours.
Join Respage and Other Innovators at OPTECH18 with Keynote Speaker Melissa Schilling
Melissa Schilling—an NYU business professor and a keynote speaker at OPTECH 2018—could be considered the contemporary authority on Serial Breakthrough Innovators, or SBIs. From Marie Curie to Steve Jobs, SBIs are exactly what they sound like: people dedicated to...
Respage Chatbot + Human Helper: Designed to Assist Each Other
Amazon’s shopping recommendations. Facebook’s image recognition. Google’s predictive searches. These enhancements in technology have become such a part of our everyday lives that we might not even realize that they’re all examples of artificial intelligence. It’s part...
How Human Assisted A.I. Will Transform Multifamily
When the Respage Apartment Chatbot debuted nearly two years ago, multifamily professionals had mixed reactions. Some saw the technology as a greatly needed solution to some of their biggest problems. Others saw it as an artificially intelligent competitor designed to...
AI in Multifamily: Screening Rental Prospects and Improving Reputation with Artificial Intelligence
Let’s face it: There are some jobs we’d rather not do. Unfortunately the realities of running an apartment community, or multiple apartment communities, dictate that we need to complete several mundane tasks each day if we want our communities to thrive. We need to...
A Winning Formula for Increasing Positive Apartment Reviews
It's clear that online reviews play a massive role in apartment reputation management. What's not clear, however, is how property managers and other multifamily pros can best leverage review generation to their advantage. With that in mind, we built a quick apartment...
7 Best Practices for Negative Apartment Review Response
Everyone in multifamily should know by now that reviews matter. Anywhere from 67 to 90 percent of consumers look at reviews before making a purchase decision. And according to the online marketing pros over at Google, responding to reviews helps build trust. But while...
A Simple 3 Step Process to Managing Your Apartment’s Reputation in 2018
It's easy to forget about online reviews with so many property management tasks vying for your attention, but to do so would be a mistake. Online reviews matter. In fact, roughly 84 percent of people trust online reviews as much as a personal recommendation....
Instagram Micro-influencers and How to Use Them to Promote Your Apartment Community
The growth of Instagram has brought a new way for apartment marketers to spread the word about their communities: influencer marketing. At its core, influencer marketing brings together old and modern marketing tools, combining the tried-and-true approach of celebrity...
Print Brochure Cost/Value vs. Social Advertising Cost/Value
Apartment marketers have long relied on full color brochures and flyers to advertise their communities. Relatively cheap compared to signage, radio spots, and print media, it’s easy to see how brochures and flyers could appeal to the apartment marketer on a budget....
11 Unique Instagram Post Ideas for Multifamily Marketing
So, your apartment community has an Instagram account. Now what? While personal accounts can be a fun way to share selfies and envy-inspiring vacation photos, more thought is needed for multifamily marketers who are trying to raise the profile of their apartment...
Instagram Strategy for Multifamily Marketers
Generation Z -- anyone born in 1995 or later -- is now hitting the rental market. Unlike millennials, who are considered digital natives, Gen Zers are thought to be social natives. Many of them won’t remember a world without social media. So in order to get their...
Facebook Ditches Ratings and Reviews: Here’s What That Means for Multifamily Reputation Management
Yesterday Facebook replaced its Ratings and Reviews with a new “Facebook Recommendations” tool. The news of this update was previously unannounced and came as quite a shock to those of us in the apartment online reputation management space. To help alleviate concerns...
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