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Read on for multifamily marketing tips, tools, resources, cat gifs and so much more. Our group of industry leading experts break down the latest apartment marketing trends and how you can leverage them to take your strategy to the next level. Created by our team, for yours.
5 Ways Hyperlocal Social Media Can Jumpstart Your Apartment Marketing
It’s natural for marketers to take a “go big or go home” approach to social media marketing, but when it comes to apartment marketing, the best path forward is to think small. Building relationships with local social media followers by offering useful, authentic content is a sound strategy. Read on to learn how to do just that…
How to Optimize Your Apartment Website for Visual Search
Early adopters that optimize their websites to support visual and voice search could see their digital commerce revenue increase by 30%. If your apartment community isn’t optimizing its images for visual search, you could be missing out. Here are five ways to do just that…
Apartment Video Advertising: How to Differentiate Your Community on Social Media
Prospective renters want to gather as much information as possible before even visiting a property, and apartments are visual in nature, making apartment video advertising a no-brainer. Read on to learn how to harness the power of social media video ads into your apartment marketing strategy…
4 Ways an Apartment Chatbot Can Be a Lifesaver During the Holidays
Here are four ways an apartment chatbot can be an extra set of hands (virtually speaking) to help you get business done throughout the holiday season…
How to Optimize Your Apartment Google My Business Listing for the Holidays
One way to make sure you have all of your apartment marketing bases covered during the holiday season is to optimize your apartment Google My Business listing. Here’s how…
If You’re Not Texting Your Apartment Prospects, You Should Be
Who would rather have a quick phone call than a text message exchange? Very few people, it turns out. This could signal a great opportunity for those willing to add texting to their apartment marketing tool kit. If you’re interested in with texting residents and prospective residents, keep these tips in mind…
How Social Media Reporting Can Help Your Community Achieve its Apartment Marketing Goals
As apartment communities place more of an emphasis on social media, it’s beneficial to know what’s working and what’s not. Summarizing your data into a social media report can help you map out how to proceed into the future with your apartment marketing efforts. Here’s how to do it…
How will Instagram Hiding Likes Affect Apartment Marketing?
Instagram announced last week that it’s expanding its experiment of hiding likes for some users in the U.S. and around the world. Read on to see how this proposed change could affect apartment communities and apartment marketing…
How to Handle Apartment Review Trolls
Trolls may criticize your community across multiple apartment review platforms and might update their reviews with even more negative feedback. Here are some tips on how to handle apartment review haters and trolls firmly and professionally…
How can Multifamily leverage TikTok for apartment marketing?
Members of Generation Z have started to rent their first apartments, TikTok could be a great opportunity for apartment marketers to meet prospects where they are. Read on for some ideas on how to leverage TikTok for apartment marketing…
Multifamily Marketing Trends for 2020
As we approach a brand new decade, the shifts in apartment marketing will continue to keep us on our toes. Here’s what we can expect to see more of in 2020…
Apartment Content Marketing Trends for 2020: What to Expect
Good content communicates your message effectively, educates readers, and ultimately persuades consumers into doing business with you. While the goals of content have remained the same over the years, the methods are ever-evolving…
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