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Read on for multifamily marketing tips, tools, resources, cat gifs and so much more. Our group of industry leading experts break down the latest apartment marketing trends and how you can leverage them to take your strategy to the next level. Created by our team, for yours.
How to be the James Bond of Apartment Marketing: 6 Ways to Spy on Your Competition
Apartment communities in the same geographical region are all vying for the same prospects. So how do you stand out? Analyze what your competition is doing, then find ways to zig where the others zag. Use these six tactics to spy on your competition…
8 TikTok Ideas for Apartment Marketing
Thinking of adding add TikTok to your apartment marketing strategy? Check out these eight apartment marketing content ideas for your apartment community’s TikTok account…
How to Balance Resident Satisfaction and Safety Around Amenity Usage During COVID-19
Apartment community amenities can be a double-edged sword. Residents may decide to join a community because of its highly desirable amenities, but if those amenities are temporarily unavailable, the outcry can be overwhelming…
Apartment Marketing During COVID-19
Just as operational plans are evolving, so are apartment marketing plans. An apartment community’s online presence is now more important than ever before. Here are some tips to help inform your apartment marketing plans during COVID-19 and beyond…
Ramping Up Your Apartment Reputation Management and Social Media Strategy in the Midst of Reopening
With a 130% increase in apartment reviews from May to June, now would be a good time to examine your apartment reputation management strategy and social media game as we move through summer and into fall.
How Apartment Communities Can Accommodate Residents Who Work From Home
Remote work that was thought to be a temporary measure as a result of the pandemic is being adopted as a permanent change at many companies across the country. Here are some considerations apartment communities can take to help their residents adjust to working remotely for the foreseeable future…
How Apartment Marketers Can Navigate Paid Advertising During COVID-19
This pandemic has forced apartment marketers to evaluate their messaging, especially when it comes to apartment paid search and social media advertising. Read on to learn how apartment marketers can adjust to the current circumstances and help their apartment communities thrive…
Do You Know Your ROI from Google Ads?
In order to maximize your leases and minimize your vacancies, you must know what apartment marketing tactics are your most effective…
How to Keep Your Apartment Community’s Online Visibility and Reputation Elevated Post-COVID
As some parts of the country are starting to gradually open back up, it’s more important than ever for apartment communities to remain visible online. Read on to learn what property managers and apartment marketers should be doing now on GMB and Facebook…
Reopening Apartment Amenities: What You Need to Know
As stay-at-home orders are being lifted across the country, apartment communities are navigating how to safely open public spaces. The National Apartment Association has released a set of guidelines on how to safely open office and amenity spaces. Read on for a summary of best practices as outlined by the NAA…
Paid Search is Proving to be a Reliable Apartment Lead Generation Tool Amid COVID-19
At Respage, we handle millions in apartment-only Google Ad spend per year, allowing us to get a good idea of how this channel has weathered the volatility that 2020 has brought on thus far. Here are 3 major apartment paid search trends we have noticed over the past few months…
Web Accessibility in the Age of COVID-19: Is Your Apartment Website Compliant?
The Internet has been a lifeline for millions of people around the world during COVID-19, including those looking to tour or lease an apartment virtually. But is your apartment website accessible to everyone? Read on to learn why website accessibility is crucial and how to make sure your apartment website is compliant…
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