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Many apartment marketers are relying too heavily on AI tools to write website content—and it shows. While AI

How To

Ellen Thompson reflects on how a recent hotel stay revealed powerful lessons for multifamily operators. From front desk

How To

Ellen Thompson reflects on how a recent hotel stay revealed powerful lessons for multifamily operators. From front desk

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SEO

Leasing starts with search. Whether renters turn to Google or AI tools like ChatGPT, your property needs to

Miscellaneous

Ellen Thompson explains that vibe coding is changing how fast AI software can be built, but in multifamily,

AI Leasing

A viral Reddit post exposed a chatbot glitch that confirmed tours on a day the leasing office was

Apartment Marketing Strategy

The cost of advertising apartments on Google Ads is rising fast, but that doesn’t mean your budget has

Apartment Marketing Strategy

Even the strongest marketing strategy can fall apart in the small moments. From missed calls to confusing signage,

Google

As Google and Bing roll out AI-generated overviews in search results, multifamily marketers face a new visibility challenge.

Apartment Marketing Strategy

While TikTok and Instagram dominate headlines, Facebook still outperforms them in engagement—making it a vital tool for apartment

Google

Respage CEO Ellen Thompson discusses how Google is now processing 5 trillion searches a year and how this

Google

Respage CEO Ellen Thompson outlines how an organization that fosters trust, flexibility, and career growth is key to