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Some Dos and Don’ts of Great Apartment Advertising
Apartment advertising comes with a unique set of challenges. Even if you’ve come up with a series of creative apartment ads, they won’t be effective without a strategic approach. What follows is a rundown of dos and don’ts of great apartment ads that will help prospective renters find your community online…
The Top Three Elements of a Great Apartment Marketing Campaign
As marketing trends continue to evolve, the core elements in the multifamily marketing space have remained consistent. Here are three tried-and-true apartment marketing ideas that can help your community become and remain successful…
Is Your Apartment Website ADA Compliant?
Ensuring that your apartment website is ADA compliant means that everyone, regardless of ability, can access the information on your site. Here’s what you need to know to ensure your website is compliant…
How Data Can be the Key in an Apartment Community’s Success
Multifamily companies that haven’t embraced tech tools when it comes to important areas such as apartment marketing, social media presence, reputation management and digital advertising could find themselves left behind. Here’s a look at how using digital tools can give insights that can help an apartment community thrive in a competitive market…
How to Handle Fake Negative Online Reviews in Multifamily
Property managers and apartment marketing professionals understand the sinking feeling that comes when their apartment community gets hit with a negative online review. What if the negative review is actually fake, written by a competitor or someone who has a beef against your company? Here’s how to navigate that apartment community negative review…
How AI Can Help Your Apartment Community Become More Visible on Social Media
Multi-Housing News predicted in January that AI is here to stay in multifamily. How does an apartment property manager go about finding interesting content to share on Facebook a few times a week while also contending with urgent matters, like ceiling leaks and noise complaints? This is where AI comes in…
Chatbot for Hire: Why an Apartment Chatbot is Your Ideal Leasing Agent
As more and more industries embrace chatbots, an expectation is created. If a consumer interacts with chatbots across industries like airlines, online retailers and car dealerships, communicating with an apartment chatbot would be a natural, normal part of everyday life. Let’s take a look at some of the attributes that a virtual leasing agent could bring to the table…
3 Quick Tips to Apartment Reputation Management for the Leasing Season
Your apartment’s online reputation is always important. But with leasing season upon us and millions of renters looking for new places to live, it’s more important than ever. To make sure your community looks as good as possible online, here are some quick tips to monitoring and protecting your reputation…
The End of Google+ and What Apartment Marketers Can Use to Replace It
Google is pulling the plug on Google+ this April. Is Google My Business the New and Improved Google+? With Google+ on its way out, Google My Business is a great alternative, and in fact, is something every multifamily marketer should be using…
5 More(!) Reasons to Use Google Ads for Apartment Marketing
While writing an article two weeks ago covering the advantages of SEM for apartment marketers, we realized the benefits of Google Ads were too numerous to cram into one single post. We decided to write a follow-up article. Read on to learn five (more!) reasons you should be using Google Ads for apartment marketing…
The State of Apartment Chatbots in 2019: What New Survey Reveals About Consumers and AI
Chatbots are everywhere in 2019. Consumers have embraced them with open arms. A recent survey of 1,000 internet users revealed some pretty amazing statistics on the current chatbot landscape. Here are a few of our favorite takeaways from that study, as well as our thoughts on what they mean for multifamily…
5 Advantages of Search Engine Marketing for Apartments
Most of the flashy new online marketing options out there today will be gone tomorrow. Meanwhile, you can be sure the classics are here to stay. With that in mind, we wanted to take some time to share five key advantages of apartment search engine marketing with Google Ads…
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