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Multifamily marketing tips, tools, resources, cat gifs and so much more. Created by our team, for yours.
Google My Business: How to Claim and Set Up Your Listing
Effectively managing your Google My Business presence can improve your chances of being found through organic search, boost traffic to your apartment website, and help you draw in prospective renters…
PropTech: How Can You Make it Work For You?
Multifamily companies that haven’t embraced PropTech when it comes to important areas such as apartment marketing, apartment reputation management, and apartment digital advertising could find themselves left behind…
Making Apartment Chatbots Accessible to All
The biggest obstacle chatbots must overcome is ensuring that they offer a great user experience for all, including people with vision and hearing impairments…
How to Harness the Power of Social Proof in Your Apartment Marketing
By presenting your apartment community as a highly desirable place to live, you’re instilling confidence in prospective renters that if they choose your community, they’ll be making the right decision…
How to Market Your Apartment Community Through Storytelling
The multifamily space is brimming with ways to tap into people’s emotions through storytelling and, in turn, motivate prospects into taking action…
5 Reasons Why Your Apartment Marketing Isn’t Effective
Multifamily Insiders recently released its annual marketing survey, to shine a light on what is “hot” and “not” when it comes to apartment marketing. Here are five common missed opportunities you should consider using…
Delete Your Templates: 7 Tips For Creating Custom Apartment Review Responses
Apartment communities can get a half-dozen reviews or more per day and often rely on a list of templates instead of writing a unique response for each apartment review. Here are seven tips to get beyond those canned responses…
7 Reasons Why You Should Share Positive Reviews
With so much competition in the multifamily space, apartment reviews can play a strong role in the success of your community. Here are seven reasons why you should share positive apartment reviews…
5 Overlooked Benefits of Using Social Media in Apartment Marketing
Not only do apartment marketers need to actively engage, it’s also important to understand the other benefits of social media and how to leverage its power. Here are five overlooked benefits of social media in Multifamily marketing…
5 Misconceptions About Chatbots (And The Truth Behind Each One)
To some, artificial intelligence conjures science fiction vibes, and chatbots sound just as threatening. But the reality is that AI and chatbots are nothing new and they’re all around us. Here are six common myths and misconceptions about chatbots and the real story behind each one…
How Renters Use Technology to Search for Apartments
Technology has evolved to meet the needs of the digital-savvy renters. More than half of apartment searchers are looking on mobile devices, and apartment review sites play an increasingly strong role in the decision-making process. Here are some emerging trends to keep in mind…
4 Ways to Improve Your Apartment Community’s Online Reputation
Before the Internet, apartment communities relied on word of mouth – the word spread organically. Now, we have to build trust with prospects remotely through online reviews. Here’s how to ensure your apartment community’s online reputation is the very best it can be…
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