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Read on for multifamily marketing tips, tools, resources, cat gifs and so much more. Our group of industry leading experts break down the latest apartment marketing trends and how you can leverage them to take your strategy to the next level. Created by our team, for yours.
7 Steps For Responding to Negative Apartment Reviews
Even if your team strives to provide excellent customer service at every turn, negative apartment reviews are still hard to avoid. Read on for seven more steps to crafting the best response to negative apartment reviews…
Tips For Your Apartment Instagram Advertising Campaigns
Social media advertising is a relatively new tool for apartment lead generation. Facebook advertising is typically the focus of conversation, and what many don’t realize is Instagram advertising goes hand-in-hand with Facebook…
New Apartment Paid Search Advertising Strategies to Drive More Leads
New methods for targeting and advertising to renters have seen sudden increased success, taking advantage of these methods moving forward will be crucial…
6 Things to Look For in an Apartment Chatbot During COVID-19 and Beyond
In Multifamily marketing, chatbots have transformed from an emerging trend to a business necessity as leasing offices deal with fewer on-site staff to answer prospects’ questions and address residents’ immediate needs…
Why Apartment Google Reviews Matter More Than Others
A good apartment review is a good apartment review, so the platform doesn’t matter, right? Wrong. Read on to learn five reasons why Google reviews are so important in Multifamily…
How to be the James Bond of Apartment Marketing: 6 Ways to Spy on Your Competition
Apartment communities in the same geographical region are all vying for the same prospects. So how do you stand out? Analyze what your competition is doing, then find ways to zig where the others zag. Use these six tactics to spy on your competition…
8 TikTok Ideas for Apartment Marketing
Thinking of adding add TikTok to your apartment marketing strategy? Check out these eight apartment marketing content ideas for your apartment community’s TikTok account…
How to Balance Resident Satisfaction and Safety Around Amenity Usage During COVID-19
Apartment community amenities can be a double-edged sword. Residents may decide to join a community because of its highly desirable amenities, but if those amenities are temporarily unavailable, the outcry can be overwhelming…
Apartment Marketing During COVID-19
Just as operational plans are evolving, so are apartment marketing plans. An apartment community’s online presence is now more important than ever before. Here are some tips to help inform your apartment marketing plans during COVID-19 and beyond…
Ramping Up Your Apartment Reputation Management and Social Media Strategy in the Midst of Reopening
With a 130% increase in apartment reviews from May to June, now would be a good time to examine your apartment reputation management strategy and social media game as we move through summer and into fall.
How Apartment Communities Can Accommodate Residents Who Work From Home
Remote work that was thought to be a temporary measure as a result of the pandemic is being adopted as a permanent change at many companies across the country. Here are some considerations apartment communities can take to help their residents adjust to working remotely for the foreseeable future…
How Apartment Marketers Can Navigate Paid Advertising During COVID-19
This pandemic has forced apartment marketers to evaluate their messaging, especially when it comes to apartment paid search and social media advertising. Read on to learn how apartment marketers can adjust to the current circumstances and help their apartment communities thrive…
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