Apartment Facebook Ads & More

Find renters on Facebook & Instagram with social ads

Find new prospects & retarget website visitors on Facebook & Instagram with Meta advertising.

You need to build awareness where your prospects are

Most marketers agree that you need to engage with a prospect multiple times before they make a decision. You need to be where people are spending their time, and with the average adult spending about 2.5 hours a day on social media, that means Instagram and Facebook.

The fact is that Meta (formerly Facebook) knows a great deal about its users. Not only the standard stuff like age, gender, and profession—they also know what topics people care about, socio-economic status, and where they hang out. All that is excellent data to use to get your ads in front of the right people. But here’s the thing…

Facebook apartment ads are a minefield (we can get you through it)

There are very specific Fair Housing-inspired restrictions when it comes to advertising anything that has to do with housing. At first, it can seem impossible to accomplish anything with these constraints. But you can produce a steady stream of interested renters if you do it right. Our advertising pros have been producing multifamily-specific Facebook and Instagram ads for decades—we’ve done tens of thousands of them—so we can help.

A few stats about social advertising:

Percentage of US population active on Facebook

Millennials active on Instagram

Percentage of all digital ad spend on Meta platforms

A few reasons to go with Respage for social advertising...

Reach top-quality prospects with proven social ads

We layer in geographic targeting and advertise your community to Facebook and Instagram users actively looking for apartments. We help you get in front of them with ads that are proven to resonate with renters.

Get a full social ad strategy (with budget recommendations)

Your communities are unique. Your campaigns should be too! We’ll work with you to build comprehensive, customized campaigns that match your goals. Once running, our specialists will constantly optimize and test to get you celebration-worthy ad performance.

Performance-based analytics dashboard

Perhaps more than any other kind of advertising, Meta ads need constant refreshing. Clarity via analytics and reports helps you understand what’s happening in your account, what’s working, what’s not, and helps guide your advertising specialists on how to optimize your campaign.

FAQs

Yes. We take a collaborative approach to campaign management. If you already have Facebook or Instagram campaigns running, we’ll review the data and incorporate any existing assets that align with your goals. Strong performance starts with strong collaboration and we’ll use what’s working to build momentum.

Absolutely. Our team will walk you through implementing Meta Pixel tracking so we can properly track conversions like website visits, tour requests, or lead form submissions. This ensures your campaign is optimized for results from day one.

Yes. Meta requires that all housing-related campaigns be placed under the Special Ad Category: Housing. This limits demographic targeting but still allows us to effectively reach renters through geographic, interest-based, and behavioral targeting. We’ve created tens of thousands of compliant apartment ads and know exactly how to make them effective while staying within the rules.

They do, especially when part of a full-funnel strategy. Facebook and Instagram ads build awareness and keep your community top-of-mind as prospects search for their next apartment. They’re also highly effective for retargeting website visitors, nurturing leads, and driving traffic to landing pages. Combined with PPC and SEO, social advertising helps fill your pipeline from every angle.

Both! Whether you’re promoting one community or launching campaigns for a portfolio of properties, our team can customize strategies and budgets by property. You’ll receive detailed performance reporting by campaign and property so you can track ROI across your portfolio.

We provide clear, performance-focused reports using Google Looker Studio. You’ll see impressions, clicks, conversions, cost per result, and engagement across campaigns. Reports are designed to be easy to interpret, helping you understand how each campaign is contributing to your leasing goals.

Respage has over 20 years of experience in multifamily marketing, and we’ve run social campaigns for more than 10,000 apartment communities. Unlike generalist agencies, our ad specialists understand Fair Housing rules, multifamily KPIs, and how to tailor campaigns for the apartment leasing journey. Everything is managed in-house by certified experts, no outsourcing.

There are tricks involved in social advertising...

Apartment marketing on Facebook and Instagram is not like advertising for any other industry. The restrictions, how you appeal to renters, who you target—it’s all specific to multifamily. If you need someone to help you navigate the landscape, go with a provider that’s helped over 10,000 communities with their apartment marketing. Ask us about it.