Apartment CRM
AI-powered apartment CRM automates 95% of your leasing and rental processes
Transform marketing, leasing, and resident communication with an AI-powered property management CRM that automates away 95% of your work.
Say goodbye to traditional CRMs and hello to the AI-driven Smart Leasing Platform
Traditional multifamily CRMs weren’t built for today’s leasing challenges—and it shows. Rising costs, high employee turnover, and the growing demand for AI-driven solutions leave properties relying on outdated systems at a disadvantage. Many CRMs also lack the ability to analyze and generate AI-driven insights, leaving teams without the data they need to make informed decisions.
Enter the Smart Leasing Platform.
Designed for the modern leasing environment, our AI-powered CRM integrates seamlessly with your existing systems, automates workflows, and delivers actionable insights to help your team lease smarter and faster.
Say goodbye to outdated CRMs and step into the future of AI-driven leasing and operations with the Respage Smart Leasing Platform CRM.
Seamless integrations with top multifamily PMS solutions
Experience a new era of AI-driven apartment leasing & operations
The Smart Leasing Platform CRM has everything you need in one tool:
- Manage prospect & resident communication in one place
- Send email and text directly from the platform
- Inbound and outbound calls with call tracking
- Built-in AI leasing assistant to handle inquiries 24/7
- AI-driven Resident Chatbot for instant support
- Automated workflows to reduce manual tasks
- Centralized leasing calendar for streamlined scheduling
- Proactive insights to predict renewals and improve retention
- Lead scoring and tracking to prioritize high-intent prospects
- Performance analytics to optimize leasing strategies
- Seamless integrations with your existing property management tools
It’s simple, intuitive, automated, and the easiest platform to get your team up to speed.
Experience a new era of AI-driven property management and resident engagement with the Respage Smart Leasing Platform, and break free from traditional multifamily CRMs.
Automation you can trust
- 78%
- 95%
Of leasing workflows can be automated
- 100%
Prospect and resident inquiries are handled by AI
Multifamily’s most innovative Smart Leasing CRM
AI-driven insights you can rely on
AI has transformed property management, but not all AI is created equal. The Smart Leasing Platform goes beyond basic automation, delivering real-time, data-driven insights that help your team lease smarter and retain more residents. Gain a deeper understanding of prospect engagement, optimize follow-ups, and improve resident communication. Plus, predict renewals with greater accuracy and identify at-risk residents before they decide to leave. With AI-powered intelligence guiding every decision, your team can work more efficiently, maximize occupancy, and create better resident experiences—all with confidence.
Predict resident renewals. No crystal ball required
What if you could anticipate which residents are likely to renew—and which ones aren’t—long before their lease is up? The Smart Leasing Platform helps you plan for the future by analyzing resident touchpoints and engagement patterns throughout the entire resident lifecycle. Using sentiment analysis, the Respage CRM is able to predict resident happiness and renewal rates with 78% accuracy. By identifying potential turnover early, your team can take proactive steps to improve relationships, address concerns, and maximize retention.
All of your leasing and marketing workflows in one place
Managing leasing, marketing, and resident engagement shouldn’t feel overwhelming. The Smart Leasing Platform serves as the central hub for our all-in-one multifamily AI leasing, marketing, and operations platform, making it easy to track and optimize every step of the leasing and resident journey. From AI leasing and social media management to reputation and resident retention, everything works together seamlessly to maximize occupancy and improve efficiency—all in one powerful, easy-to-use platform.
Let AI handle the boring stuff—You handle the rest
The Smart Leasing Platform is intelligent enough to recognize when a prospect or resident needs personalized assistance, allowing your team to step in where they shine best—building relationships and solving problems. By seamlessly integrating AI with your leasing team, the platform enhances the resident experience, delivering instant support while ensuring human expertise is available for more personal interactions. With AI handling routine tasks and busy work, your team has more time to engage residents, boost retention, and maximize occupancy.
Fewer tabs, more results
Forget long onboarding processes and complicated systems. The Smart Leasing Platform is designed to be the most accessible CRM you’ve ever used—simple, intuitive, and easy to learn. Built to seamlessly integrate with your property management software, it automates up to 95% of your workflows, freeing up your team to focus on what matters most. Plus, with our Chrome extension, your team can keep the Respage dashboard open alongside their other apps, making it even easier to manage leads, communication, and tasks without disrupting their workflow.
FAQs
An apartment CRM (customer relationship management system) is software that helps property management teams manage and automate communication with both prospects and residents. The Respage Smart Leasing Platform CRM is an AI native platform that centralizes prospect and resident data, automates leasing workflows, predicts renewals, and streamlines communication, all in one easy-to-use dashboard.
Onboarding is much faster and Respage’s Smart Leasing Platform is far easier to use than a traditional CRM. Once your team connects our system with your property management software, our team handles the rest of the heavy lifting to set you up. Live training and ongoing support makes it easy for your team to get started quickly.
Yes! The platform integrates with most major property management systems including Yardi, RealPage, MRI, Rent Manager, ResMan, AppFolio, and Entrata.
Absolutely. Our CRM is AI native and was built as an extension of ResMate, our AI leasing assistant, so it’s fully integrated by design and automates lead response and follow up across channels like web chat, text, email, ILS, and Facebook Messenger. It can also answer phone calls and provide 24/7 leasing support.
All ResMate users get free access to the Smart Leasing Platform CRM. View our pricing packages to estimate your savings and explore all the features included in this AI-powered apartment CRM.
Yes! In fact, some of our largest customers specialize in affordable communities. We designed the Smart Leasing Platform CRM with flexibility in mind, allowing you to tailor nurturing campaigns, disable tour requests, maintain interest and wait lists, or create custom CTAs, perfect for income-restricted housing and affordable community lease ups.
Unlike legacy CRMs, the Respage Smart Leasing Platform is built with AI at its core. It automates up to 95% of leasing workflows, provides predictive resident insights, and integrates with your PMS. You’ll save time, reduce human error, and increase occupancy, all while offering a better renter experience. Because the CRM and AI leasing systems are integrated, you pay for just one system rather than two and can save up to 50% on your CRM and AI leasing software costs.
Yes. Where used with our survey and review tools, the platform uses AI to track resident sentiment and engagement across all touchpoints, enabling it to predict renewals with 76% accuracy. This insight helps you take proactive steps that increase retention.
The simplest CRM you’ll ever use
CRM’s are supposed to make your life easier—not complicate it. The Smart Leasing Platform is designed to be the simplest CRM you’ll ever use, equipped with everything you need to automate prospect management and make informed decisions for your community. If you’re thinking, “Is this for real?” let us show you! Schedule a demo to see the Smart Leasing Platform CRM in action.
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Reputation Management: Monitor & respond efficiently
Manage review response (with a little help from AI), and track your reputation across the most popular apartment review sites from a single dashboard.
Surveys: Gain deeper insights into resident satisfaction
Unlock more resident insights with surveys designed to provide consistent feedback to help teams identify opportunities for improvement.
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