Apartment CRM

AI-powered apartment CRM automates 95% of your leasing and rental processes

Bring marketing, leasing, and resident communication into one AI-driven multifamily CRM, so your team spends less time on busywork and more time leasing, retaining, and serving residents.

Easily adapt to the AI-driven Smart Leasing Platform

Traditional multifamily CRMs weren’t built for today’s reality: lean onsite teams, constant lead volume, rising costs, and residents who expect instant answers. The result is familiar. Too many tabs, missed follow-ups, inconsistent messaging, and limited visibility into what’s actually driving conversions and renewals.

Enter the Smart Leasing Platform.

Respage’s AI-powered CRM connects to your existing systems, automates the tasks that slow teams down, and turns communication and engagement data into clear, actionable insight so you can lease smarter and operate faster.

Break free from “CRM as a database” and move to a CRM that actually does the work.

Seamless integrations with top multifamily PMS solutions

Experience a new era of AI-driven apartment leasing & operations

The Smart Leasing Platform CRM has everything you need in one tool:

One place for prospect + resident communication
Email + text messaging directly from the platform
Inbound and outbound calling with call tracking
Built-in AI leasing assistant to handle inquiries 24/7
AI Resident Chatbot for instant resident support
Automated workflows to reduce manual tasks
Centralized leasing calendar for tour scheduling and visibility
Proactive insights to support renewals and retention
Lead scoring + tracking to prioritize high-intent prospects
Performance analytics to improve speed-to-lead and conversion
PMS integrations to fit your current tech stack

It’s simple, intuitive, and designed to get teams productive quickly, without the typical CRM complexity.

Experience a new era of AI-driven property management and resident engagement with Respage and break free from traditional multifamily CRMs.

Automation you can trust

Accurate when predicting resident renewals

Of leasing workflows can be automated

Prospect and resident inquiries are handled by AI

Multifamily’s most innovative Smart Leasing CRM

AI-driven insights you can rely on

AI should automate tasks and help you make better decisions. The Smart Leasing Platform goes beyond basic workflows by turning your leasing and resident communication into real-time, actionable insight, so you can see how prospects are engaging, where leads drop off, and what to do next. With better visibility into follow-up performance and consistent engagement signals, your team can spot sentiment trends, identify risks earlier, and take proactive action with confidence. When every message and interaction is captured in one place, you move faster, stay consistent, and deliver a better experience, without guesswork.

Predict resident renewals. No crystal ball required

What if you could anticipate which residents are likely to renew—and which ones aren’t—long before their lease is up? The Smart Leasing Platform helps you plan for the future by analyzing resident touchpoints and engagement patterns throughout the entire resident lifecycle. Using sentiment analysis, the Respage CRM is able to predict resident happiness and renewal rates with 78% accuracy. By identifying potential turnover early, your team can take proactive steps to improve relationships, address concerns, and maximize retention.

All of your leasing and marketing workflows in one place

Managing leasing, marketing, and resident engagement shouldn’t feel overwhelming. The Smart Leasing Platform serves as the central hub for our all-in-one multifamily AI leasing, marketing, and operations platform, making it easy to track and optimize every step of the leasing and resident journey. From AI leasing and social media management to reputation and resident retention, everything works together seamlessly to maximize occupancy and improve efficiency—all in one powerful, easy-to-use platform.

Let AI handle the boring stuff—You handle the rest

The Smart Leasing Platform is intelligent enough to recognize when a prospect or resident needs personalized assistance, allowing your team to step in where they shine best—building relationships and solving problems. By seamlessly integrating AI with your leasing team, the platform enhances the resident experience, delivering instant support while ensuring human expertise is available for more personal interactions. With AI handling routine tasks and busy work, your team has more time to engage residents, boost retention, and maximize occupancy.

Fewer tabs, more results

Forget long onboarding processes and complicated systems. The Smart Leasing Platform is designed to be the most accessible CRM you’ve ever used—simple, intuitive, and easy to learn. Built to seamlessly integrate with your property management software, it automates up to 95% of your workflows, freeing up your team to focus on what matters most. Plus, with our Chrome extension, your team can keep the Respage dashboard open alongside their other apps, making it even easier to manage leads, communication, and tasks without disrupting their workflow.

Questions?

Let us show you how it all works!

FAQs

An apartment CRM (customer relationship management system) is software that helps property management teams manage and automate communication with both prospects and residents. The Respage Smart Leasing Platform CRM is an AI native platform that centralizes prospect and resident data, automates leasing workflows, predicts renewals, and streamlines communication, all in one easy-to-use dashboard.

Onboarding is much faster and Respage’s Smart Leasing Platform is far easier to use than a traditional CRM. Once your team connects our system with your property management software, our team handles the rest of the heavy lifting to set you up. Live training and ongoing support makes it easy for your team to get started quickly.

Yes! The platform integrates with most major property management systems including Yardi, RealPage, MRI, Rent Manager, ResMan, AppFolio, and Entrata.

Absolutely. Our CRM is AI native and was built as an extension of ResMate, our AI leasing assistant, so it’s fully integrated by design and automates lead response and follow up across channels like web chat, text, email, ILS, and Facebook Messenger. It can also answer phone calls and provide 24/7 leasing support.

All ResMate users get free access to the Smart Leasing Platform CRM. View our pricing packages to estimate your savings and explore all the features included in this AI-powered apartment CRM.

Yes! In fact, some of our largest customers specialize in affordable communities. We designed the Smart Leasing Platform CRM with flexibility in mind, allowing you to tailor nurturing campaigns, disable tour requests, maintain interest and wait lists, or create custom CTAs, perfect for income-restricted housing and affordable community lease ups.

Unlike legacy CRMs, the Respage Smart Leasing Platform is built with AI at its core. It automates up to 95% of leasing workflows, provides predictive resident insights, and integrates with your PMS. You’ll save time, reduce human error, and increase occupancy, all while offering a better renter experience. Because the CRM and AI leasing systems are integrated, you pay for just one system rather than two and can save up to 50% on your CRM and AI leasing software costs.

Yes. Where used with our survey and review tools, the platform uses AI to track resident sentiment and engagement across all touchpoints, enabling it to predict renewals with 76% accuracy. This insight helps you take proactive steps that increase retention.

The simplest CRM you’ll ever use

CRM’s are supposed to make your life easier—not complicate it. The Smart Leasing Platform is designed to be the simplest CRM you’ll ever use, equipped with everything you need to automate prospect management and make informed decisions for your community. If you’re thinking, “Is this for real?” let us show you! Schedule a demo to see the Smart Leasing Platform CRM in action.

Apartment CRM

AI-powered apartment CRM automates 95% of your leasing and rental processes