PPC for Apartments

PPC stands for “pay-per-click,” a digital advertising term that describes advertising where you only pay when someone clicks your ad. Strictly speaking, this includes paying for other interactions including calls from your ads. In the apartment industry, PPC often refers to using Google Ads to help generate qualified leads by placing ads in front of people actively searching for apartments. It’s one of the fastest ways to drive occupancy.

Google Ads targets renters who are actively looking for an apartment in your area. They help you show up at the top of search results with tailored ads, which lets you reach high-intent prospects at the perfect moment. Google Ads has new tools that let you more cost-effectively reach people who are shopping for apartments throughout their network including Google Business Profiles, Google Maps, YouTube, Gmail, and Google’s Display Network through other campaign types including Performance Max. We also use these tools to retarget people who have visited your website. When combined with strong landing pages, PPC campaigns can dramatically boost qualified leads.

Most of our campaigns utilize Google Ads. We also run Bing Ads and social advertising campaigns on Meta which powers Facebook and Instagram when it supports a client’s goals. Our strategies are customized to each community’s location, audience, leasing goals, and budget.

Yes. We take a collaborative approach to campaign strategy. If you have keywords or an existing Google Ads account, we’ll incorporate them into our targeting plan. We have a proven process so we will provide additional recommendations and optimization to improve the campaign’s performance.

We provide detailed, transparent, customizable reports via Google Looker Studio. You’ll see what search terms drive leads, which AdGroups are converting, and how much each lead costs. We also deliver a summarized slide deck with clear takeaways to help you report to owners, investors, and other stakeholders.

Your total PPC investment includes both your media budget (what you pay Google, Bing, or Meta) and our management fee. We will research the estimated cost per click and volume of searches in your area to provide you with thoughtful, realistic guidance to help you understand the cost of running a campaign in your market taking into consideration your leasing needs. There’s no one-size-fits-all answer, and we’re always able to find a way to help you build a plan that fits your budget.

Unlike generalist agencies, Respage only serves multifamily clients and we’ve been doing it for over 20 years. Our campaigns are custom-built, hands-on optimized, and supported by Google-certified experts who are based in the US and on our payroll. We don’t rely solely on AI or outsourced or overseas teams to run your campaign. There’s always a human in the dashboard to support the technology we use and to meet with you monthly. You’ll get support, strategy, transparency, and real results.