2023 Respage Recap: A year of innovation


This year Respage proved why we’ve been an innovative leader in multifamily for more than 20 years. 

From introducing the industry’s first AI-enabled smart CRM, to improving on our legacy technology and management dashboard, Respage is proud of the work we accomplished in 2023 to continue our mission to reinvent the renting experience. 

We are grateful for the support and commitment from our partners in adopting the latest AI-enhancements, and trusting our technology to improve their leasing, marketing, and operations. 

And we’re just getting started. Take a journey with us through a year of innovation and get a sneak peek at what to expect from Respage in 2024. 

Industry innovations

Respage has been changing the game in leasing technology since 2002 as the first company to bring an internet listing service for apartments in Philadelphia. Since, we’ve continued our mission to develop technology to help apartment communities…

Utilize AI and automation to streamline the leasing process

This year Respage focused on expanding our industry-leading AI to other areas of the leasing journey in an effort to simplify and automate workflows with the release of the Smart Leasing Platform CRM

Powered by ResMate AI leasing assistant, the Smart Leasing Platform is the industry’s first CRM with the ability to automate up to 95% of daily workflows including lead nurturing, follow-up, call tracking, and tour scheduling. Plus outbound email, SMS, and phone communications, and AI-driven proactive insights, like predicting resident renewal rates with 78% accuracy. Additionally the Respage Centralized Leasing Calendar (introduced in 2022 & included in the Smart Leasing Platform) helps teams automate and manage prospect touring across their entire portfolio.

The Smart Leasing Platform helps both market-rate and affordable communities improve output and reduce employee workloads while providing actionable insights to help their teams make more informed business decisions.

“The Respage Smart Leasing Platform has been a game-changer for The Michaels Organization,” said Brandon Hegland, TMO’s Vice President of National Marketing & Leasing. “Its intuitive interface and powerful AI-driven features have streamlined our leasing processes, leading to increased efficiency and significantly reducing the number of messages and calls our staff has to personally manage.” 

And since leasing professionals have saved so much time with the Smart Leasing Platform automations, they have more time to…

Make connections with prospects and residents through social media

Respage offers the only multifamily social media dashboard with the ability to schedule posts to Instagram, Facebook, Google Business Profile and X (formerly known as Twitter). Plus our social media calendar (introduced in 2022) makes it easy to plan and execute a winning social media strategy at a single property, or portfolio wide. 

We also made improvements to the social posting flow within the dashboard, offering a more intuitive workflow that saves time, and offers quick access to your most-used features like a corporate asset library, and post previews. 

And since we are an AI-enabled platform, we had to make a very important introduction to tie two of our most popular features together…

ResMate meets social media

Respage has been changing the way properties interact with prospects since we introduced the industry’s first conversational chatbot in 2017. Flash forward a few years and ResMate AI leasing assistant communicates on six different channels: web chat, text, email, phone, ILS, and Google Business Profile chat. In 2023 ResMate introduced its seventh channel as the first multifamily chatbot to communicate instantly with prospects on Facebook Messenger

ResMate’s connection to Facebook Messenger makes it easy for both prospects and residents to connect with your leasing team using an app already programmed in their phone. Additionally ResMate captures leads through Facebook and automatically follows-up from tour through application. 

Finally, we got ResMate involved on the other side of social media—content creation. ResMate is great at talking to prospects, and compiles tons of information on what potential residents are interested in and looking for in their next apartment home. With that knowledge, our platform is able to compile up to 20 custom social media posts per month for your property based on what your prospects are asking about.

2024 poised to be our best year yet

At Respage we believe AI and automation are the future of multifamily, and thanks to our decades of experience building industry-leading technology, we are poised to bring you even more in 2024. Whether it’s coming up with new ways to generate leads, or an easier solution to run your community operations, Respage is here for you. 

Happy New Year from your friends at Respage!


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