Apartment Paid Advertising Strategy During The Holiday Season

Person taking a break from wrapping presents to shop online

After a long 2020, the holiday season has arrived. With it comes changes to work weeks, searching patterns, and renter behavior. Apartment marketers might be thinking: Is it still appropriate to spend money on apartment paid advertising during the holidays…

Tips For Your Apartment Instagram Advertising Campaigns

Closeup of Instagram account dashboard

Social media advertising is a relatively new tool for apartment lead generation. Facebook advertising is typically the focus of conversation, and what many don’t realize is Instagram advertising goes hand-in-hand with Facebook…

How Apartment Marketers Can Navigate Paid Advertising During COVID-19

This pandemic has forced apartment marketers to evaluate their messaging, especially when it comes to apartment paid search and social media advertising. Read on to learn how apartment marketers can adjust to the current circumstances and help their apartment communities thrive…

Leveraging Apartment Social Advertising in the New Normal

We are all adjusting to a new sense of normalcy, and businesses are forced to do the same. We must accept the situation we find ourselves in and use innovative and creative solutions to achieve our business goals. For Multifamily, this means rethinking your marketing mix…

How Can Multifamily Leverage TikTok for Apartment Marketing?

Members of Generation Z have started to rent their first apartments, TikTok could be a great opportunity for apartment marketers to meet prospects where they are. Read on for some ideas on how to leverage TikTok for apartment marketing…

Multifamily Marketing Trends for 2020

As we approach a brand new decade, the shifts in apartment marketing will continue to keep us on our toes. Here’s what we can expect to see more of in 2020…