Multifamily Roundup: Social post ideas for when you’re stumped (with examples)


Coming up with content ideas can be tiring. Not only does it take a large amount of time from your day, it can also be mentally exhausting if you’re in a creative slump. We understand the struggle all too well, and we wanted to provide some relief on those hard days.

So the next time you’re stuck on an idea, or can’t figure out what to post, check out one of these 5 blogs to help spark some social media ideas for your apartment community. 

20 video ideas to help your apartment go viral on TikTok

TikTok has become one of the most engaging social media platforms on the planet and the go-to place to find all kinds of entertainment and knowledge. Many brands and businesses from all industries have found success and even virality leveraging the platform’s popularity to connect with new audiences in a more engaging, creative, and authentic wayand marketing your multifamily communities should be no different!

Tip: All of these ideas can be repurposed to post to Instagram Reels!

Get started using TikTok for your apartment

20 fresh content ideas to market your apartment on Instagram

Apartment hunters are using Instagram to find their next home, so show ‘em what you got! Still looking for inspiration? You’re in luck! We’ve collected 20 ideas to market your apartment on Instagram! 

Tip: Use Instagram tools to their full advantage! Carousel posts, Reels, videos, Stories, IGTV and Live posts will help boost your engagement and provide endless possibilities for future posts!

NEW ideas to get your apartment noticed on Instagram

6 YouTube collab ideas to energize your apartment marketing

After Google, YouTube is one of the most popular search engines out there. If you’re not taking advantage of this platform to promote your apartments, you’re missing out. The easiest way to get started? Collaborating with established real-estate YouTubers and leveraging their audience.

Tip: YouTube Shorts are popular, too! Repurpose your TikToks or Instagram Reels to add even more content to your YouTube channel!

Reach a new audience with YouTube collabs

5 ideas to market your apartment community on Facebook & Marketplace (for FREE)

These days, it feels like Facebook is pay-to-play. Unless you boost your posts or buy ads, it’s tough to get seen. But don’t be disheartened. Below, we’ll go over five creative ways to promote your rental properties on Facebook for free. For most of the Facebook marketing strategies below, you’ll use your personal account (it’s free to set one up!).

Facebook marketing made easy

11 more unique Instagram content ideas for multifamily

Still thirsty for ideas? Here are 11 more unique Instagram posts to help defeat content burnout. 

Help your Instagram feed stand out

Image of an open notebook in front of a laptop computer open to a social media calendar webpage

Social media is supposed to be fun—not stressful!

Remember, social media is supposed to be a place to celebrate and share moments with people around you. If social media has become a burden to your team, don’t stress—find a process that works for you!

If you’re struggling to find that balance, reach out to one of our experts to learn about how you can level up your social media without lifting a finger.


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