Understanding the difference between boosted posts and ad campaigns, and the results they produce is critical to making sure you are maximizing your return on apartment social ad spend…
The idea that older adults aren’t tech savvy enough to use social media is simply false. Data suggests that more seniors are using social media every day than reading their daily newspaper. In this post, we’ll go over more reasons why senior living social media content should be part of your outreach…
It’s been nearly a year since COVID-19 forced apartment communities to change the way they do business to keep residents and employees safe. Since then, holding onto current residents has been more crucial than ever…
Apartment social media can be a powerful way to reach your target audience and keep vacancies low in your community, but you need a solid apartment social media content strategy in order to reap the benefits…
Apartment operators can use time-tested apartment lead generation strategies to keep occupancy high and the bottom line strong now and in the months ahead…
Social media advertising is a relatively new tool for apartment lead generation. Facebook advertising is typically the focus of conversation, and what many don’t realize is Instagram advertising goes hand-in-hand with Facebook…
Apartment communities in the same geographical region are all vying for the same prospects. So how do you stand out? Analyze what your competition is doing, then find ways to zig where the others zag. Use these six tactics to spy on your competition…
Thinking of adding add TikTok to your apartment marketing strategy? Check out these eight apartment marketing content ideas for your apartment community’s TikTok account…
With a 130% increase in apartment reviews from May to June, now would be a good time to examine your apartment reputation management strategy and social media game as we move through summer and into fall.
This pandemic has forced apartment marketers to evaluate their messaging, especially when it comes to apartment paid search and social media advertising. Read on to learn how apartment marketers can adjust to the current circumstances and help their apartment communities thrive…
