How to Make Apartment Marketing Automation Work for You
Apartment marketers and leasing agents don’t work 24/7. But what if there was a way to nurture prospects and convert leases no matter the day or hour? This is where marketing automation comes in. Marketing automation allows Multifamily professionals to work smarter,...
How to Market to Millennials on Social Media
Millennials account for a huge portion of renters, especially in urban areas. Not only that, a growing number of millennials expect to rent forever due to student loan debt and rising costs associated with home ownership. Reaching this audience should be a priority to...
What Apartment Marketers Need to Know About Facebook’s New Ad Targeting
Social advertising can be a cost-effective way to spread the word about a product or service to the people who are most likely to be interested in hearing your message. But what happens when the very genius of social advertising — the practice of targeting...
Why You Need a Multifamily Mobile App
A key element in being a successful property manager or multifamily marketing pro is being responsive to questions, feedback, and your residents’ needs. And given that much of your time is most likely spent on- the-go rather than sitting in front of a computer, you...