A Simple 3 Step Process to Managing Your Apartment’s Reputation in 2018
It’s easy to forget about online reviews with so many property management tasks vying for your attention, but to do so would be a mistake. Online reviews matter. In fact, roughly 84 percent of people trust online reviews as much as a personal recommendation....
Instagram Micro-influencers and How to Use Them to Promote Your Apartment Community
The growth of Instagram has brought a new way for apartment marketers to spread the word about their communities: influencer marketing. At its core, influencer marketing brings together old and modern marketing tools, combining the tried-and-true approach of celebrity...
11 Unique Instagram Post Ideas for Multifamily Marketing
So, your apartment community has an Instagram account. Now what? While personal accounts can be a fun way to share selfies and envy-inspiring vacation photos, more thought is needed for multifamily marketers who are trying to raise the profile of their apartment...
Instagram Strategy for Multifamily Marketers
Generation Z — anyone born in 1995 or later — is now hitting the rental market. Unlike millennials, who are considered digital natives, Gen Zers are thought to be social natives. Many of them won’t remember a world without social media. So in order to get...