Multifamily Marketing Automation: How it Can Turn Leads into Leases and More
The term “marketing automation” has been popping up a lot recently in the apartment marketing arena, and there are good reasons for that. First, let’s define what marketing automation is. At its core, marketing automation uses technology to take certain asks off the...
The Top Three Elements of a Great Apartment Marketing Campaign
The days of attracting new renters to your apartment community with balloon displays and apartment Craigslist ads are long gone. Even if you have a visually appealing property website and a social media presence, it’s not enough to stay competitive and keep your...
How AI Can Help Your Apartment Community Become More Visible on Social Media
Earlier this year, the CEO of Google put artificial intelligence in the same category as some of the world’s most significant discoveries. “AI is one of the most important things humanity is working on,” Sundar Pichai said in January. “It’s more profound than, I...
3 Must-Use Tools to Guide Your Apartment Marketing Strategy in 2019
Anyone who works in online marketing knows that the field is always in flux. What works today may not work tomorrow. And what works tomorrow may be completely obsolete the following week. With that in mind, we put together a quick rundown of three apartment marketing...