Twitter rebrands as ‘X’ — now what?


So, Elon has done it again. 

No, he hasn’t purchased another social media company (thankfully). Over the weekend owner Elon Musk announced that Twitter will soon be rebranded to “X”, and Monday, the company did away with the iconic blue bird logo and replaced it with a black and white X, chosen to “embody the imperfections in us all that makes us unique,” according to Musk.

This is just the latest of many changes Musk has implemented since his purchase of Twitter last year as he attempts to transition Twitter (now X) to a “global marketplace for ideas, goods, services, and opportunities.”

So what does this mean for multifamily marketers? Almost nothing. 

But wait! Don’t stop reading… let’s go over what will change. 

  • The app will gradually transition away from the blue bird to the new black and white X logo.
  • You’ll soon start to see Twitter referred to as X in the mainstream. But don’t expect this shift to happen right away. For now, ‘Twitter’ is still a popular keyword for SEO purposes. 
  • If you use a platform that connects to Twitter for social media management, you may receive communications from your vendor about scheduled maintenance to address the new name.
  • As long as your connection remains intact, you will still be able to Tweet (err… X?) as usual. 

Twitter CEO Linda Uaccarinova said this is just one more step toward a “future state of unlimited interactivity.” She explains that powered by AI, X will “connect us all in ways we’re just beginning to imagine,” as the app moves to focus on audio, video, messaging, payments, and banking.

This announcement comes mere weeks after Twitter’s biggest competitor Meta announced Instagram Threads, which reached over 100 million registered users in its first five days. Check out this blog to learn more about Threads and how you can get started using the new social media platform for apartment marketing. 


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