Time-saving TikTok tips for multifamily marketers


We know how valuable your time is as a property manager. With a never-ending to-do list in front of you, marking TikTok as a high priority may induce a few eye-rolls or scoffs from the back of the room. 

But the writing is on the wall: TikTok is here to stay. And it’s time for multifamily to jump on board.  

As a property manager, your goal is to attract potential residents and build a strong community. And TikTok is an incredibly powerful tool to help you achieve these goals. With over 1 billion active users, TikTok has become one of the most popular social media platforms in the world. 

But if 1 billion users isn’t enough to convince you, here are a few more reasons why you should introduce TikTok to your social media plan in 2023:

  1. Reach a younger demographic: TikTok is particularly popular among Gen Z and younger millennials, who are likely to be your target audience for rental properties.

  2. Build brand awareness: TikTok is a great way to showcase your property’s unique features and amenities and promote your brand to a wider audience.

  3. Connect with potential residents: By creating engaging and fun content on TikTok, you can connect with potential residents and build a strong community.

  4. Stand out from competitors: With so many properties competing for the same renters, having a presence on TikTok can help you differentiate yourself and stand out from the crowd.

In short, TikTok is an effective way to reach potential residents and build a strong community within your multifamily property. Investing time into creating a presence on TikTok can have a big impact on your bottom line.

With that in mind, we have provided a few time-saving tips to introduce TikTok to your multifamily social media strategy.

Utilize a content calendar to make it easier to plan your TikTok content

A few months ago we wrote about the importance of content calendars and batch-creating your social media content to save time and energy managing your community’s social media. When it comes to TikTok content, calendars are especially important to keep on you on track for a few reasons:

  • TikTok videos have a more complex and in-depth creation process than static Instagram or Facebook posts. So it’s essential to have a plan of action when diving into TikTok creation. 
  • With more than 1 billion users, it’s easy for your TikTok to get lost, so having a consistent posting schedule will help grow your audience. 

By using tools like the Respage Social Calendar, you can outline your content ideas for an entire month, helping you to visualize your shot list, gather required props or b-roll, or set aside time to sit down and edit.

Here are a few tips to help you fill out your calendar:

Think of four basic topics you want your TikTok content to focus on. Those topics could be:
  1. Available units
  2. Community culture
  3. Amenities
  4. Neighborhood
From those four basic topics, come up with a few sub-topics for each. For example:
  1. Available units:
    • Basic floor plan tour
    • What makes one available unit unique (view from balcony, upgraded appliances, private entrance)
    • How current residents have decorated their space (to help prospective residents visualize what it will be like to live there)
  2. Community culture:
    • Community events
    • Outdoor decor or decorations
    • Staff introductions
  3. Amenities:
    • Individual amenity tours
    • Detail upcoming upgrades
    • Amenities unique to your property
  4. Neighborhood:
    • Tours of popular local attractions
    • Partnerships with local businesses
    • The best walking paths around your community
Try to think of two or three different ways to present each of those sub topics.

Consider using different trending songs, transitions, text, and camera angles, or draw inspiration from your favorite TikTok creators.

And poof—suddenly you have dozens of TikTok video ideas ready to add to your calendar.

Batch create content for TikTok​​​

Now that you have a content plan and know when you’re posting throughout the month, you can begin batch creating content. Whether you have an hour to spend on content creation or an entire week, it’s important to use that time wisely. Collecting related videos, images, and interviews at one time will help you stay focused, your content will appear more cohesive, and you’ll save time editing. 

Batching content also helps get into the flow of content creation. It takes time for some people to get into the right mindset to be creative. By setting aside time to create multiple pieces of content, it makes the process easier. 

Use a design platform to create TikToks

Utilizing a design platform like Canva that you can use on your desktop computer can help save time, energy, and frustration, especially for anyone who isn’t super creative, or tech savvy with in-app editors. With an abundance of templates available for virtually every social platform, design sites can help your videos look professional, consistent, and on-brand for your community.

Utilize a platform that will allow you to schedule TikToks remotely

We’ve all been there. You pick up your phone to check one thing on TikTok and suddenly it’s been two hours, the sun has gone down, you’re starving, and you’ve found yourself on some never-before-seen side of TikTok talking about whales or the origins of paper.

Oh, and you still haven’t checked the thing you needed two hours ago. (Please tell me it’s not just me?)

Social media can be distracting. Using a scheduling platform like the Respage Social Management dashboard you can save time by scheduling your content so you don’t risk falling down a TikTok rabbit hole.

Cross post TikTok content to multiple platforms​​

One of the greatest things about Instagram jumping on the short-form video format trend is the ability to cross post your videos to both TikTok and Instagram for maximum engagement. 

You spent time and energy on that TikTok—so post it everywhere! 

A scheduling platform that connects to all of your social accounts will help streamline your content calendar, and frees you from having to remember to post every day.

Set manageable expectations for your community TikTok content

We know how busy you are. And we know how daunting it can be to manage social media in addition to your daily tasks. When introducing another social platform like TikTok, it’s important to give yourself (and your team) time to learn and adjust. 

Set a manageable posting schedule, and stick to it. As you become more comfortable and confident in your strategy, you can gradually increase your posting frequency. 

Remember to focus on quality, not quantity, and create content that will resonate with your community and target audience. This will help ensure that your time and effort are well spent, and you are effectively reaching and engaging with your desired audience.


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