Why Senior Living Communities and Social Media Go Hand-in-Hand
The idea that older adults aren’t tech savvy enough to use social media is simply false. Data suggests that more seniors are using social media every day than reading their daily newspaper. In this post, we’ll go over more reasons why senior living social media content should be part of your outreach…
How Apartment Communities Can Use Social Media to Increase Resident Engagement
It’s been nearly a year since COVID-19 forced apartment communities to change the way they do business to keep residents and employees safe. Since then, holding onto current residents has been more crucial than ever…
How to Create a Great Apartment Content Plan for Social Media
Apartment social media can be a powerful way to reach your target audience and keep vacancies low in your community, but you need a solid apartment social media content strategy in order to reap the benefits…
Tips For Your Apartment Instagram Advertising Campaigns
Social media advertising is a relatively new tool for apartment lead generation. Facebook advertising is typically the focus of conversation, and what many don’t realize is Instagram advertising goes hand-in-hand with Facebook…
Ramping Up Your Apartment Reputation Management and Social Media Strategy in the Midst of Reopening
With a 130% increase in apartment reviews from May to June, now would be a good time to examine your apartment reputation management strategy and social media game as we move through summer and into fall.
How Apartment Marketers Can Navigate Paid Advertising During COVID-19
This pandemic has forced apartment marketers to evaluate their messaging, especially when it comes to apartment paid search and social media advertising. Read on to learn how apartment marketers can adjust to the current circumstances and help their apartment communities thrive…
Leveraging Apartment Social Advertising in the New Normal
We are all adjusting to a new sense of normalcy, and businesses are forced to do the same. We must accept the situation we find ourselves in and use innovative and creative solutions to achieve our business goals. For Multifamily, this means rethinking your marketing mix…
What Apartment Communities Should Share on Social Media During COVID-19
Posting frequently on social media is a great way to build a sense of belonging among your apartment community members. But with millions of Americans staying home in the wake of the COVID-19 pandemic, the content you would normally share might not work right now. Read on for some guidance that may be able to help…
How to Market to Millennials on Social Media
Millennials respond to marketing messaging differently from previous generations. Connecting with millennials could make a major difference in your bottom line, and social media is an important part of this equation. Read on to learn about a few steps you can take to ensure your apartment marketing is optimized for millennials…
Apartment Video Advertising: How to Differentiate Your Community on Social Media
Prospective renters want to gather as much information as possible before even visiting a property, and apartments are visual in nature, making apartment video advertising a no-brainer. Read on to learn how to harness the power of social media video ads into your apartment marketing strategy…
