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Instagram Micro-influencers and How to Use Them to Promote Your Apartment Community

by Jen Lawson | Sep 5, 2018 | How To, Instagram, Online Marketing, Reputation Management, Social Advertising, Social Media

The growth of Instagram has brought a new way for apartment marketers to spread the word about their communities: influencer marketing. At its core, influencer marketing brings together old and modern marketing tools, combining the tried-and-true approach of celebrity...

11 Unique Instagram Post Ideas for Multifamily Marketing

by Jen Lawson | Aug 27, 2018 | How To, Instagram, Online Marketing, Reputation Management, Social Advertising, Social Media

So, your apartment community has an Instagram account. Now what? While personal accounts can be a fun way to share selfies and envy-inspiring vacation photos, more thought is needed for multifamily marketers who are trying to raise the profile of their apartment...

Instagram Strategy for Multifamily Marketers

by Jen Lawson | Aug 15, 2018 | How To, Instagram, Online Marketing, Reputation Management, Social Advertising, Social Media

Generation Z — anyone born in 1995 or later — is now hitting the rental market. Unlike millennials, who are considered digital natives, Gen Zers are thought to be social natives. Many of them won’t remember a world without social media. So in order to get...

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