Understanding the difference between boosted posts and ad campaigns, and the results they produce is critical to making sure you are maximizing your return on apartment social ad spend…
The idea that older adults aren’t tech savvy enough to use social media is simply false. Data suggests that more seniors are using social media every day than reading their daily newspaper. In this post, we’ll go over more reasons why senior living social media content should be part of your outreach…
It’s been nearly a year since COVID-19 forced apartment communities to change the way they do business to keep residents and employees safe. Since then, holding onto current residents has been more crucial than ever…
Apartment social media can be a powerful way to reach your target audience and keep vacancies low in your community, but you need a solid apartment social media content strategy in order to reap the benefits…
Social media advertising is a relatively new tool for apartment lead generation. Facebook advertising is typically the focus of conversation, and what many don’t realize is Instagram advertising goes hand-in-hand with Facebook…
With a 130% increase in apartment reviews from May to June, now would be a good time to examine your apartment reputation management strategy and social media game as we move through summer and into fall.
This pandemic has forced apartment marketers to evaluate their messaging, especially when it comes to apartment paid search and social media advertising. Read on to learn how apartment marketers can adjust to the current circumstances and help their apartment communities thrive…
We are all adjusting to a new sense of normalcy, and businesses are forced to do the same. We must accept the situation we find ourselves in and use innovative and creative solutions to achieve our business goals. For Multifamily, this means rethinking your marketing mix…
Posting frequently on social media is a great way to build a sense of belonging among your apartment community members. But with millions of Americans staying home in the wake of the COVID-19 pandemic, the content you would normally share might not work right now. Read on for some guidance that may be able to help…
Millennials respond to marketing messaging differently from previous generations. Connecting with millennials could make a major difference in your bottom line, and social media is an important part of this equation. Read on to learn about a few steps you can take to ensure your apartment marketing is optimized for millennials…
