How to Market to Millennials on Social Media
Millennials account for a huge portion of renters, especially in urban areas. Not only that, a growing number of millennials expect to rent forever due to student loan debt and rising costs associated with home ownership. Reaching this audience should be a priority to...
Apartment Video Advertising: How to Differentiate Your Community on Social Media
What’s the key to reaching tech-savvy, on-the-go apartment renters? Video advertising. It can have a major impact on your apartment community’s bottom line: Simply having a video embedded on your website landing page can increase conversions by as much as 80%.Video is...
How will Instagram Hiding Likes Affect Apartment Marketing?
Instagram announced last week that it’s expanding its experiment of hiding likes for some users in the U.S. and around the world. Users are still able to view their own likes, but you might notice that you can’t see the number of likes that a post has received for...
Multifamily Marketing Trends for 2020
Apartment marketing is composed of many moving parts – apartment social media, apartment SEO, apartment PPC, apartment reputation management, apartment marketing automation, and more. New technologies and techniques are ever-emerging, while the algorithms of...