5 Overlooked Benefits of Using Social Media in Apartment Marketing
Social media often gets dismissed as a mindless time-sink, but its value from a business perspective is significant. And it’s even more of a factor in the Multifamily industry. One of the first things prospective renters do when considering a new apartment community...
3 Must-Use Tools to Guide Your Apartment Marketing Strategy in 2019
Anyone who works in online marketing knows that the field is always in flux. What works today may not work tomorrow. And what works tomorrow may be completely obsolete the following week. With that in mind, we put together a quick rundown of three apartment marketing...
Facebook and Instagram are Crucial Platforms for Apartment Communities In 2019
While Facebook remains the most-used social media platform for apartment communities, Instagram use is surging, according to the results of a Multifamily Insiders survey of 98 apartment professionals. In fact, Instagram use has jumped by 39 percent in 2018 compared to...
Instagram Micro-influencers and How to Use Them to Promote Your Apartment Community
The growth of Instagram has brought a new way for apartment marketers to spread the word about their communities: influencer marketing. At its core, influencer marketing brings together old and modern marketing tools, combining the tried-and-true approach of celebrity...