Ramping Up Your Apartment Reputation Management and Social Media Strategy in the Midst of Reopening
As some parts of our economy begin to reopen, others are pushing back their reopening plans in response to new clusters of COVID-19 infections. Apartment communities are having to balance the needs of their residents with the need to maintain a strong bottom line...
How Apartment Marketers Can Navigate Paid Advertising During COVID-19
The effects of COVID-19 in Multifamily are far and wide, stretching beyond the daily inconveniences of wearing masks and social distancing. Apartment communities have adopted new rules around amenity usage and tours, community events have moved online, and virtual...
Leveraging Apartment Social Advertising in the New Normal
We are all adjusting to a new sense of normalcy, and businesses are forced to do the same. We must accept the situation we find ourselves in and use innovative and creative solutions to achieve our business goals. For Multifamily, this means rethinking your marketing...
What Apartment Communities Should Share on Social Media During COVID-19
Posting frequently on social media is not only a great way to build a sense of belonging among your apartment community members, it can also help to boost your overall visibility online. But with millions of Americans staying home in the wake of the COVID-19...