Leveraging Apartment Social Advertising in the New Normal
We are all adjusting to a new sense of normalcy, and businesses are forced to do the same. We must accept the situation we find ourselves in and use innovative and creative solutions to achieve our business goals. For Multifamily, this means rethinking your marketing...
What Apartment Communities Should Share on Social Media During COVID-19
Posting frequently on social media is not only a great way to build a sense of belonging among your apartment community members, it can also help to boost your overall visibility online. But with millions of Americans staying home in the wake of the COVID-19...
How to Market to Millennials on Social Media
Millennials account for a huge portion of renters, especially in urban areas. Not only that, a growing number of millennials expect to rent forever due to student loan debt and rising costs associated with home ownership. Reaching this audience should be a priority to...
Apartment Video Advertising: How to Differentiate Your Community on Social Media
What’s the key to reaching tech-savvy, on-the-go apartment renters? Video advertising. It can have a major impact on your apartment community’s bottom line: Simply having a video embedded on your website landing page can increase conversions by as much as 80%.Video is...