Why Senior Living Communities and Social Media Go Hand-in-Hand

The idea that older adults aren’t tech savvy enough to use social media is simply false. Data suggests that more seniors are using social media every day than reading their daily newspaper. In this post, we’ll go over more reasons why senior living social media content should be part of your outreach…

Tips For Your Apartment Instagram Advertising Campaigns

Closeup of Instagram account dashboard

Social media advertising is a relatively new tool for apartment lead generation. Facebook advertising is typically the focus of conversation, and what many don’t realize is Instagram advertising goes hand-in-hand with Facebook…

How Apartment Marketers Can Navigate Paid Advertising During COVID-19

This pandemic has forced apartment marketers to evaluate their messaging, especially when it comes to apartment paid search and social media advertising. Read on to learn how apartment marketers can adjust to the current circumstances and help their apartment communities thrive…

Leveraging Apartment Social Advertising in the New Normal

We are all adjusting to a new sense of normalcy, and businesses are forced to do the same. We must accept the situation we find ourselves in and use innovative and creative solutions to achieve our business goals. For Multifamily, this means rethinking your marketing mix…

What Apartment Communities Should Share on Social Media During COVID-19

Posting frequently on social media is a great way to build a sense of belonging among your apartment community members. But with millions of Americans staying home in the wake of the COVID-19 pandemic, the content you would normally share might not work right now. Read on for some guidance that may be able to help…

How to Market to Millennials on Social Media

Millennials respond to marketing messaging differently from previous generations. Connecting with millennials could make a major difference in your bottom line, and social media is an important part of this equation. Read on to learn about a few steps you can take to ensure your apartment marketing is optimized for millennials…