Apartment Paid Advertising Strategy During The Holiday Season

Person taking a break from wrapping presents to shop online

After a long 2020, the holiday season has arrived. With it comes changes to work weeks, searching patterns, and renter behavior. Apartment marketers might be thinking: Is it still appropriate to spend money on apartment paid advertising during the holidays…

How COVID is Affecting SEO for Multifamily

Person using a laptop

COVID has affected online search behavior. Given the shifts in search behavior, your approach to Multifamily SEO should also shift so your apartment website remains at the top of search engine results. Here are 4 actions you can take to adapt…

How Apartment Marketers Can Navigate Paid Advertising During COVID-19

This pandemic has forced apartment marketers to evaluate their messaging, especially when it comes to apartment paid search and social media advertising. Read on to learn how apartment marketers can adjust to the current circumstances and help their apartment communities thrive…