Understanding the difference between boosted posts and ad campaigns, and the results they produce is critical to making sure you are maximizing your return on apartment social ad spend…
Apartment Display Advertising offers unique advantages not found in other advertising channels and can lead to excellent results when run properly. In this post, we will take a look at how display ads are some of the most efficient ads on the internet…
The majority of prospects start their apartment search online. In some cases, the entire leasing process has gone virtual. This shift to digital means apartment SEO is more important than ever…
It’s been nearly a year since COVID-19 forced apartment communities to change the way they do business to keep residents and employees safe. Since then, holding onto current residents has been more crucial than ever…
Rather than letting great apartment reviews sit in your apartment Google My Business profile, why not incorporate them into your apartment marketing strategy…
After a long 2020, the holiday season has arrived. With it comes changes to work weeks, searching patterns, and renter behavior. Apartment marketers might be thinking: Is it still appropriate to spend money on apartment paid advertising during the holidays…
NMHC refers to OPTECH as the premier event to see what’s next in the Multifamily industry. Even though the conference was virtual this year, we still had a lot of key takeaways from the event…
Apartment communities across the country are grappling with lower-than-usual occupancy rates as we enter the winter season, read on for some solid approaches that will keep your apartment demand high as we enter the colder months…
Traffic, social shares and backlinks are just a few metrics that apartment marketers should monitor. Read on for insights into some of the most important search engine optimization trends to be aware of for 2021…
COVID has affected online search behavior. Given the shifts in search behavior, your approach to Multifamily SEO should also shift so your apartment website remains at the top of search engine results. Here are 4 actions you can take to adapt…
