How to Harness the Power of Social Proof in Your Apartment Marketing
It’s lunchtime, you’re hungry and you spot two food trucks. Both are offering tacos that look similar at roughly the same price, but the difference is that one truck has a line and the other doesn’t. Which do you choose? If you’re like most people, you’ll follow the...
How to Market Your Apartment Community Through Storytelling
Apartment marketing tactics and digital technologies are always evolving, but the most powerful tool you can use to draw people to your apartment community is as old as time: Storytelling. Humans have been telling stories for as long as there has been language....
5 Reasons Why Your Apartment Marketing Isn’t Effective
Apartment marketing is ever-changing, so it’s important to stay current on the very best — and most cost-effective — methods in attracting new renters to your apartment community. Multifamily Insiders recently released its annual marketing survey, and it...
How Renters Use Technology to Search for Apartments
In years past, word of mouth was one of the primary ways apartment hunters found their next place. That evolved into free printed booklets available at grocery stores, then Craigslist. Technology has evolved to meet the needs of the digital-savvy renters of today....