3 Must-Use Tools to Guide Your Apartment Marketing Strategy in 2019
Anyone who works in online marketing knows that the field is always in flux. What works today may not work tomorrow. And what works tomorrow may be completely obsolete the following week. With that in mind, we put together a quick rundown of three apartment marketing...
Facebook and Instagram are Crucial Platforms for Apartment Communities In 2019
While Facebook remains the most-used social media platform for apartment communities, Instagram use is surging, according to the results of a Multifamily Insiders survey of 98 apartment professionals. In fact, Instagram use has jumped by 39 percent in 2018 compared to...
The State of Facebook Management for Apartments in 2019
It’s no big secret the past two years have been rough on Facebook. Concerns over user data, a litany of legal proceedings, and predictions that newer networks threaten its kingly status have all plagued the social media giant – so much so that one could be...
Say Goodbye to Google+ Posts and Hello to Google My Business Posts!
Last year Google introduced a new feature that allowed Google My Business (GMB) listings to share certain ‘posts’ in Google Search and on Google Maps. Today, after running several tests to determine the effectiveness of GMB posts in apartment marketing, Respage is...