A Winning Formula for Increasing Positive Apartment Reviews
It’s clear that online reviews play a massive role in apartment reputation management. What’s not clear, however, is how property managers and other multifamily pros can best leverage review generation to their advantage. With that in mind, we built a...
7 Best Practices for Negative Apartment Review Response
Everyone in multifamily should know by now that reviews matter. Anywhere from 67 to 90 percent of consumers look at reviews before making a purchase decision. And according to the online marketing pros over at Google, responding to reviews helps build trust. But while...
A Simple 3 Step Process to Managing Your Apartment’s Reputation in 2018
It’s easy to forget about online reviews with so many property management tasks vying for your attention, but to do so would be a mistake. Online reviews matter. In fact, roughly 84 percent of people trust online reviews as much as a personal recommendation....
Instagram Micro-influencers and How to Use Them to Promote Your Apartment Community
The growth of Instagram has brought a new way for apartment marketers to spread the word about their communities: influencer marketing. At its core, influencer marketing brings together old and modern marketing tools, combining the tried-and-true approach of celebrity...