How to Market Your Apartment Community Through Storytelling
Apartment marketing tactics and digital technologies are always evolving, but the most powerful tool you can use to draw people to your apartment community is as old as time: Storytelling. Humans have been telling stories for as long as there has been language....
5 Reasons Why Your Apartment Marketing Isn’t Effective
Apartment marketing is ever-changing, so it’s important to stay current on the very best — and most cost-effective — methods in attracting new renters to your apartment community. Multifamily Insiders recently released its annual marketing survey, and it...
How Renters Use Technology to Search for Apartments
In years past, word of mouth was one of the primary ways apartment hunters found their next place. That evolved into free printed booklets available at grocery stores, then Craigslist. Technology has evolved to meet the needs of the digital-savvy renters of today....
What You Need to Know About Generation Z Renters
They’re digital and social natives. The care about the environment. They want higher-end amenities, but they crave value, too. And by next year, they’ll represent 40 percent of all consumers.Meet Generation Z.Born between roughly 1995 and the early 2000s, members of...