The Hidden Value of Good Apartment Reviews
Cost, location and overall appearance are all factors that prospects consider when choosing a new apartment community. But one of the most powerful factors is apartment reputation. How you manage your brand image is crucial to running a successful business, and this...
How to Market to Millennials on Social Media
Millennials account for a huge portion of renters, especially in urban areas. Not only that, a growing number of millennials expect to rent forever due to student loan debt and rising costs associated with home ownership. Reaching this audience should be a priority to...
The Power of Multifamily Resident Surveys
Did you know that 44% of prospective residents will not sign a lease at an apartment community with poor cell reception? Or that residents’ second most-cited reason for moving is poor management? Or that 42% of residents say they rarely or never use the fitness...
5 Ways Hyperlocal Social Media Can Jumpstart Your Apartment Marketing
It’s natural for marketers to take a “go big or go home” approach to social media marketing, searching for ways to increase their brand’s reach and expand into bigger markets. But when it comes to apartment marketing, the best path forward is to think small. As more...