8 TikTok Ideas for Apartment Marketing
TikTok was a massively popular social platform before the coronavirus, topping the “most downloaded” charts for months at a time since 2018. The coronavirus lockdown has kept people inside and glued to their devices, which added more fuel to TIkTok’s growth. In March,...
Apartment Marketing During COVID-19
Many multifamily companies have crisis management plans in place in preparation for a significant, unforeseen event. But, no one alive today has experienced a pandemic like COVID-19. Companies are making plans as they go along in response to an ever-evolving...
Ramping Up Your Apartment Reputation Management and Social Media Strategy in the Midst of Reopening
As some parts of our economy begin to reopen, others are pushing back their reopening plans in response to new clusters of COVID-19 infections. Apartment communities are having to balance the needs of their residents with the need to maintain a strong bottom line...
How Apartment Marketers Can Navigate Paid Advertising During COVID-19
The effects of COVID-19 in Multifamily are far and wide, stretching beyond the daily inconveniences of wearing masks and social distancing. Apartment communities have adopted new rules around amenity usage and tours, community events have moved online, and virtual...