How to Optimize Your Apartment Website for Visual Search
Imagine seeing a feature in a friend’s home — it could be a great farmhouse sink, beautiful cork flooring, or maybe just a particular pattern of bathroom tile. Now imagine taking a photo, then using that image as the trigger for online searches. The result could...
How to Optimize Your Apartment Google My Business Listing for the Holidays
The holidays are approaching and a new decade is about to start, and in the midst of all of this activity, people still need to find a place to live. The hunt for an apartment doesn’t stop because of the date on the calendar, rather it becomes yet another task that...
How Social Media Reporting Can Help Your Community Achieve its Apartment Marketing Goals
With apartment marketing, it’s not enough to simply have a social media presence. Multifamily social media marketing has become an important part of any apartment community’s digital marketing strategy. The first step in making the most of it is understanding what’s...
How will Instagram Hiding Likes Affect Apartment Marketing?
Instagram announced last week that it’s expanding its experiment of hiding likes for some users in the U.S. and around the world. Users are still able to view their own likes, but you might notice that you can’t see the number of likes that a post has received for...