COVID-19 and Apartment Reviews: What You Need to Know
UPDATE: May 15, 2020 New reviews submitted to Google are still receiving the “your contribution may be delayed at this time” message. However, select reviews that were put on hold by Google are now being published. While it’s still unclear as to how, exactly, Google...
The Hidden Value of Good Apartment Reviews
Cost, location and overall appearance are all factors that prospects consider when choosing a new apartment community. But one of the most powerful factors is apartment reputation. How you manage your brand image is crucial to running a successful business, and this...
How to Market to Millennials on Social Media
Millennials account for a huge portion of renters, especially in urban areas. Not only that, a growing number of millennials expect to rent forever due to student loan debt and rising costs associated with home ownership. Reaching this audience should be a priority to...
The Power of Multifamily Resident Surveys
Did you know that 44% of prospective residents will not sign a lease at an apartment community with poor cell reception? Or that residents’ second most-cited reason for moving is poor management? Or that 42% of residents say they rarely or never use the fitness...