Ramping Up Your Apartment Reputation Management and Social Media Strategy in the Midst of Reopening
As some parts of our economy begin to reopen, others are pushing back their reopening plans in response to new clusters of COVID-19 infections. Apartment communities are having to balance the needs of their residents with the need to maintain a strong bottom line...
How Apartment Marketers Can Navigate Paid Advertising During COVID-19
The effects of COVID-19 in Multifamily are far and wide, stretching beyond the daily inconveniences of wearing masks and social distancing. Apartment communities have adopted new rules around amenity usage and tours, community events have moved online, and virtual...
Do You Know Your ROI from Google Ads?
Being able to attribute ROI to channels where you spend your apartment marketing dollars is crucial in determining how to allocate your apartment marketing budget. A marketing channel that drives leads and leases but can’t be tracked is valuable, but not scalable. In...
How to Keep Your Apartment Community’s Online Visibility and Reputation Elevated Post-COVID
As some parts of the country are starting to gradually open back up after more than two months of COVID-19 quarantine, it’s more important than ever for apartment communities to remain visible online. Stay-at-home orders vary depending on the location, so it’s crucial...