Some Dos and Don’ts of Great Apartment Advertising
Apartment advertising comes with a unique set of challenges. Even if you’ve come up with a series of creative apartment ads, they won’t be effective without a strategic approach. Unlike selling products with wide audiences, like electronics or kitchen gadgets,...
The Top Three Elements of a Great Apartment Marketing Campaign
The days of attracting new renters to your apartment community with balloon displays and apartment Craigslist ads are long gone. Even if you have a visually appealing property website and a social media presence, it’s not enough to stay competitive and keep your...
Is Your Apartment Website ADA Compliant?
When it comes to accommodating people with disabilities, what comes to mind?In the context of the multifamily industry, you might think of ramps, designated parking spaces, braille on signs, and automatic doors.But what about websites?Ensuring that your apartment...
How AI Can Help Your Apartment Community Become More Visible on Social Media
Earlier this year, the CEO of Google put artificial intelligence in the same category as some of the world’s most significant discoveries. “AI is one of the most important things humanity is working on,” Sundar Pichai said in January. “It’s more profound than, I...