How to be the James Bond of Apartment Marketing: 6 Ways to Spy on Your Competition
Multifamily is competitive. Apartment communities in the same geographical region are all vying for the same prospects. So how do you stand out? It all starts with taking a close look at your competition. Prospects are bombarded with apartment advertising and...
8 TikTok Ideas for Apartment Marketing
TikTok was a massively popular social platform before the coronavirus, topping the “most downloaded” charts for months at a time since 2018. The coronavirus lockdown has kept people inside and glued to their devices, which added more fuel to TIkTok’s growth. In March,...
How to Balance Resident Satisfaction and Safety Around Amenity Usage During COVID-19
Apartment community amenities can be a double-edged sword. Residents may decide to join a community because of its highly desirable amenities, but if those amenities are temporarily unavailable, the outcry can be overwhelming. If left unchecked, this dissatisfaction...
How Apartment Communities Can Accommodate Residents Who Work From Home
The effects of COVID-19 are far-reaching and may shape how Americans live for years to come. One of the most significant changes is the surge in employees who now work from home. Remote work that was thought to be a temporary measure as a result of the pandemic is...