PropTech: How Can You Make it Work For You?
If you follow multifamily industry trends, you might have come across a new buzzword: PropTech. In broad terms, PropTech (a portmanteau of property and technology) refers to cross-industry technology used in the real estate sector to optimize how people research,...
Making Apartment Chatbots Accessible to All
Chatbots have become part of everyday life in recent years. We use them to complete a variety of tasks, like schedule meetings, connect with customer service reps, plan vacations, and find apartments. Given that this technology is relatively new, it should be no...
How to Harness the Power of Social Proof in Your Apartment Marketing
It’s lunchtime, you’re hungry and you spot two food trucks. Both are offering tacos that look similar at roughly the same price, but the difference is that one truck has a line and the other doesn’t. Which do you choose? If you’re like most people, you’ll follow the...
Delete Your Templates: 7 Tips For Creating Custom Apartment Review Responses
Every apartment review, whether it’s positive or negative or somewhere in the middle, deserves a response. And the response should be timely, too, ideally posted within a day or two. Given that some apartment communities can get a half-dozen reviews or more per day,...