How to Optimize Your Apartment Website for Visual Search
Imagine seeing a feature in a friend’s home — it could be a great farmhouse sink, beautiful cork flooring, or maybe just a particular pattern of bathroom tile. Now imagine taking a photo, then using that image as the trigger for online searches. The result could...
Apartment Video Advertising: How to Differentiate Your Community on Social Media
What’s the key to reaching tech-savvy, on-the-go apartment renters? Video advertising. It can have a major impact on your apartment community’s bottom line: Simply having a video embedded on your website landing page can increase conversions by as much as 80%. Video...
How to Optimize Your Apartment Google My Business Listing for the Holidays
The holidays are approaching and a new decade is about to start, and in the midst of all of this activity, people still need to find a place to live. The hunt for an apartment doesn’t stop because of the date on the calendar, rather it becomes yet another task that...
If You’re Not Texting Your Apartment Prospects, You Should Be
Who would rather have a quick phone call rather than a text message exchange?Very few people, it turns out.A survey of 6,000 consumers by San Francisco telecom developer Twillo found that 89% prefer to communicate with businesses via text. But, only 48% of businesses...