How the Multifamily Industry Can Navigate the Government Shutdown
With the partial government shutdown entering its sixth week, furloughed federal workers have now missed two paychecks. What does this mean for the multifamily industry? Rent payments could be late, evictions might happen, and the online reputation of apartment...
Why and How You Should Use Google My Business Posts for Apartment Marketing
A recent newcomer to the apartment marketing world, Google My Business Posts aren’t widely embraced among multifamily professionals. This a is a real shame because GMB Posts offer an incredible amount of value for little to no upfront costs. And who can ignore that?...
3 Must-Use Tools to Guide Your Apartment Marketing Strategy in 2019
Anyone who works in online marketing knows that the field is always in flux. What works today may not work tomorrow. And what works tomorrow may be completely obsolete the following week. With that in mind, we put together a quick rundown of three apartment marketing...
Say Goodbye to Google+ Posts and Hello to Google My Business Posts!
Last year Google introduced a new feature that allowed Google My Business (GMB) listings to share certain ‘posts’ in Google Search and on Google Maps. Today, after running several tests to determine the effectiveness of GMB posts in apartment marketing, Respage is...