Reopening Apartment Amenities: What You Need to Know

As stay-at-home orders are being lifted across the country, apartment communities are navigating how to safely open public spaces. The National Apartment Association has released a set of guidelines on how to safely open office and amenity spaces. Read on for a summary of best practices as outlined by the NAA…

How to Keep Your Apartment Reputation As Strong As Ever During COVID-19

Even during a global pandemic, people still need a place to live. Stress is high and the future is unclear, but there are steps you can take to ensure that your residents feel reassured and your online reputation stays as positive as ever. Read on for best practices when it comes to communicating with your residents and managing your apartment reputation during this unprecedented time…

How to Maximize the Value of Your Apartment Marketing Dollars During This Time

We find ourselves in unprecedented times. However, two things remain constant: apartment communities still need to get in front of renters, and communities must ensure that every lead and interaction counts. So how do you get the most out of limited marketing resources to maintain the quantity and quality of leads your apartment communities require…

What Apartment Communities Should Share on Social Media During COVID-19

Posting frequently on social media is a great way to build a sense of belonging among your apartment community members. But with millions of Americans staying home in the wake of the COVID-19 pandemic, the content you would normally share might not work right now. Read on for some guidance that may be able to help…

New to Working From Home? The Respage Team Can Help

If you’re now referring to your pets as your co-workers and you spend most of your day in slippers, we want to welcome you to the WFH life. For apartment professionals who are new to this, we thought we’d gather up some firsthand experiences and advice from people who know this WFH life very well — our employees…

How to Make Apartment Marketing Automation Work for You

Apartment marketers and leasing agents don’t work 24/7. But what if there was a way to nurture prospects and convert leases no matter the day or hour? This is where marketing automation comes in. Read on to learn about more ways marketing automation can help increase efficiency for Multifamily property management companies…

How to Market to Millennials on Social Media

Millennials respond to marketing messaging differently from previous generations. Connecting with millennials could make a major difference in your bottom line, and social media is an important part of this equation. Read on to learn about a few steps you can take to ensure your apartment marketing is optimized for millennials…