Multifamily Marketing Automation: How it Can Turn Leads into Leases and More
The term “marketing automation” has been popping up a lot recently in the apartment marketing arena, and there are good reasons for that. First, let’s define what marketing automation is. At its core, marketing automation uses technology to take certain asks off the...
Is Your Apartment Website ADA Compliant?
When it comes to accommodating people with disabilities, what comes to mind?In the context of the multifamily industry, you might think of ramps, designated parking spaces, braille on signs, and automatic doors.But what about websites?Ensuring that your apartment...
Chatbot for Hire: Why an Apartment Chatbot is Your Ideal Leasing Agent
Ask any property owner to brainstorm what skills and traits their ideal apartment leasing agent would have, and they’d most likely name a few key attributes: professional, knowledgeable, affordable, able to work long hours, a quick learner, bilingual, friendly and...
The State of Apartment Chatbots in 2019: What New Survey Reveals About Consumers and AI
When we revealed the first-ever apartment chatbot in May 2017, the multifamily industry was skeptical.Is this tool really necessary? How will it help make the leasing process easier? Do consumers even want to interact with bots? We encountered these questions daily....