What is Natural Language Processing and Why Your Apartment Chatbot Needs It

What’s the key to a seamless, helpful, human-like chatbot convo? Natural language processing. This is a type of artificial intelligence technology that allows chatbots to understand customer’s messages and respond appropriately…
What We Learned at OPTECH 2020

NMHC refers to OPTECH as the premier event to see what’s next in the Multifamily industry. Even though the conference was virtual this year, we still had a lot of key takeaways from the event…
9 Apartment Marketing Ideas for the Slow Winter Season

Apartment communities across the country are grappling with lower-than-usual occupancy rates as we enter the winter season, read on for some solid approaches that will keep your apartment demand high as we enter the colder months…
The 6 Biggest Mistakes Apartment Communities Make With Chatbots

An apartment community that addresses questions quickly and thoroughly has an edge over the competition, but implementing AI technology does come with some challenges that you should be aware of…
7 Reasons Why Your Apartment Community Needs a Chatbot

As a result of recent events and the subsequent shift to a more digital existence for many people, the chatbot market has kicked into hyperspeed…
4 Powerful Ways to Generate Apartment Leads During COVID and Beyond

Apartment operators can use time-tested apartment lead generation strategies to keep occupancy high and the bottom line strong now and in the months ahead…
How COVID-19 Could Impact Apartment Amenities For Good

Apartment communities have drastically changed how they operate due the COVID-19 pandemic. Apartment tours went virtual, leasing became contactless, and community events moved online, but nothing has been affected more than apartment community amenities…
6 Things to Look For in an Apartment Chatbot During COVID-19 and Beyond

In Multifamily marketing, chatbots have transformed from an emerging trend to a business necessity as leasing offices deal with fewer on-site staff to answer prospects’ questions and address residents’ immediate needs…
Apartment Marketing During COVID-19

Just as operational plans are evolving, so are apartment marketing plans. An apartment community’s online presence is now more important than ever before. Here are some tips to help inform your apartment marketing plans during COVID-19 and beyond…
Reopening Apartment Amenities: What You Need to Know

As stay-at-home orders are being lifted across the country, apartment communities are navigating how to safely open public spaces. The National Apartment Association has released a set of guidelines on how to safely open office and amenity spaces. Read on for a summary of best practices as outlined by the NAA…