New Apartment Paid Search Advertising Strategies to Drive More Leads
COVID-19 has disrupted every facet of life, including the search and moving habits of potential apartment renters. As these habits have changed, different apartment advertising opportunities have presented themselves. New methods for targeting and advertising to...
Do You Know Your ROI from Google Ads?
Being able to attribute ROI to channels where you spend your apartment marketing dollars is crucial in determining how to allocate your apartment marketing budget. A marketing channel that drives leads and leases but can’t be tracked is valuable, but not scalable. In...
Paid Search is Proving to be a Reliable Apartment Lead Generation Tool Amid COVID-19
Changes in renter behavior due to COVID-19 have left almost no aspect of Multifamily marketing in the same state it was before the pandemic began. At Respage, we handle millions in apartment-only Google Ad spend per year, allowing us to get a good idea of how this...