Apartment Marketing During COVID-19
Many multifamily companies have crisis management plans in place in preparation for a significant, unforeseen event. But, no one alive today has experienced a pandemic like COVID-19. Companies are making plans as they go along in response to an ever-evolving...
Ramping Up Your Apartment Reputation Management and Social Media Strategy in the Midst of Reopening
As some parts of our economy begin to reopen, others are pushing back their reopening plans in response to new clusters of COVID-19 infections. Apartment communities are having to balance the needs of their residents with the need to maintain a strong bottom line...
Instagram Micro-influencers and How to Use Them to Promote Your Apartment Community
The growth of Instagram has brought a new way for apartment marketers to spread the word about their communities: influencer marketing. At its core, influencer marketing brings together old and modern marketing tools, combining the tried-and-true approach of celebrity...