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Facebook Ditches Ratings and Reviews: Here’s What That Means for Multifamily Reputation Management

  Yesterday Facebook replaced its Ratings and Reviews with a new “Facebook Recommendations” tool. The news of this update was previously unannounced, and came as quite a shock to those of us in the apartment online reputation management space. To help alleviate concerns about the update and how it may affect your multifamily reputation management strategy, we’re sharing everything we know about the new tool – and what itRead more

Bad apartment reviews? Here's how to fix your online reputation.

Getting Started With Apartment Reputation Management: Monitoring Reviews

If you read enough online reviews, you’ll notice a pattern. When it comes to negative reviews — in which the lowest rating is one star — there are typically a number of them that begin with: “I’d give zero stars if I could.” Consumers check review sites before making relatively minor purchases. Now imagine you’re looking to spend thousands of dollars, move all your belongings, your family, your petsRead more

Post to Instagram Via Your Respage Apartment Social Media Dashboard This July!

Starting this July, Respage users will be able to schedule Instagram posts through their social media dashboards. We’re extremely excited to give our users a convenient way to manage one of the largest social media sites in the United States, and eager to help you get started. That’s why we put together this quick guide for properly setting up your apartment instagram page. To get started, please take aRead more

Facebook Engagement Bait

How Apartment Communities Can Avoid Facebook “Engagement Bait” and What to Do Instead

“Are you looking forward to the 4th of July? If so, hit like!” “The Rittenhouse Square Food and Wine Festival is happening next week. Tag a friend who’d love to go with you!” “Comment ‘YES’ if you love summer as much as we do!” If you’re still posting stuff like this on your apartment community’s Facebook, stop now. Late last year, Facebook began cracking down on companies and brandsRead more

6 Ways to Connect With Your Renters Through Social Media

When it comes to the multifamily industry, the social media presence of an apartment community really matters to residents. A survey by Multifamily Insiders showed that the community’s social media ranked as the third factor that residents consider when deciding whether or not to renew their lease, behind value and a feeling of community among other residents and staff. So what are the best strategies for a multi-family communityRead more

Social-Media-Strategies-for-Multifamily

Your Residents Aren’t the Only Ones Talking About Your Community — Leveraging Non-Residents’ Posts for Your Apartment Social Media Strategy

Your residents don’t exist within a vacuum: while they’re the ones actually living in and experiencing your community every day, their family members and friends also get an up-close-and-personal experience with the community. While you’re paying close attention to the things your residents say (and post) about your community, you may be missing out on a large number of other opinions that are out there online. So, how doRead more
InstagramBusiness

Auto-Scheduling Is (Finally) Coming to Instagram Business

Late Wednesday, Facebook announced via Instagram’s Business Blog that it plans to enable post scheduling through the Instagram Graph API - allowing all business profiles to schedule their posts to publish at certain times. The update will eliminate the current roundabout process, which requires user to schedule posts via the dashboard, wait for a push notification approval, and then publish posts manually via mobile. Instagram says the API changeRead more
Zuckerberg-Facebook-Post-News-Feed

Facebook’s Recent News Feed Update and What it Means for Multifamily

Facebook plans to radically change what appears in users’ news feeds, and the update could impact multifamily social media strategies. To bring you up to speed on the crucial details, we put together the following summary of what’s happening, why Facebook plans the changes, and - most importantly - how the updates could affect social media for apartment communities. What’s Happening?   Last week Mark Zuckerberg shocked Silicon ValleyRead more

How Facebook’s Newest “Engagement-Bait” Penalty Impacts Apartment Social Media Strategies

Facebook plans an algorithm change that could negatively impact apartment social media strategies, according to a Monday announcement posted to the company’s Newsroom blog. The update aims to penalize what it calls “engagement bait,” a practice commonly used to game the current News Feed algorithm.   The following paragraphs highlight the summary of the change, why it’s necessary, and what actions Respage users and other multifamily marketers can takeRead more

Facebook Is Placing Major Bets On Chatbot Technology And Multifamily Should Pay Close Attention!

Facebook recently extended its “Click to Messenger” button to Instagram, further signaling the social network’s push towards a universal use of its Messenger app. The move coincides with an industry trend that shows social users increasingly prefer personalized experiences over standard, static pages, and suggests that Facebook foresees a future where online experiences heavily rely on chatbot technology. But before we get into why that is and how multifamilyRead more

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