Do You Know Your ROI from Google Ads?
In order to maximize your leases and minimize your vacancies, you must know what apartment marketing tactics are your most effective…
Paid Search is Proving to be a Reliable Apartment Lead Generation Tool Amid COVID-19
At Respage, we handle millions in apartment-only Google Ad spend per year, allowing us to get a good idea of how this channel has weathered the volatility that 2020 has brought on thus far. Here are 3 major apartment paid search trends we have noticed over the past few months…
How to Maximize the Value of Your Apartment Marketing Dollars During This Time
We find ourselves in unprecedented times. However, two things remain constant: apartment communities still need to get in front of renters, and communities must ensure that every lead and interaction counts. So how do you get the most out of limited marketing resources to maintain the quantity and quality of leads your apartment communities require…
How Social Media Reporting Can Help Your Community Achieve its Apartment Marketing Goals
As apartment communities place more of an emphasis on social media, it’s beneficial to know what’s working and what’s not. Summarizing your data into a social media report can help you map out how to proceed into the future with your apartment marketing efforts. Here’s how to do it…
PropTech: How Can You Make it Work For You?
Multifamily companies that haven’t embraced PropTech when it comes to important areas such as apartment marketing, apartment reputation management, and apartment digital advertising could find themselves left behind…
Respage and The REMM Group Have Partnered to Fill a Need in Online Reputation Reporting
Respage recently partnered with The REMM Group to determine the most important reputation-related data that apartment marketers and leasing professionals need. The result is our Regional Reputation Report, which is the first of its kind in the multifamily sector…
How Data Can be the Key in an Apartment Community’s Success
Multifamily companies that haven’t embraced tech tools when it comes to important areas such as apartment marketing, social media presence, reputation management and digital advertising could find themselves left behind. Here’s a look at how using digital tools can give insights that can help an apartment community thrive in a competitive market…
The State of Facebook Management for Apartments in 2019
It’s no big secret the past two years have been rough on Facebook. Concerns over user data, a litany of legal proceedings, and predictions that newer networks threaten its kingly status have all plagued the social media giant – so much so that one could be forgiven for doubting Facebook’s future as an apartment marketing […]
How to Set Up Google Analytics on Your Property Websites
Marketing your apartment community online via SEO, PPC, and Paid Social Ads gives you several advantages over traditional advertising routes. But of all these advantages, few compare to the tracking abilities that allow you to see how people visit and interact with your site in full detail. In this guide, we’ll show you how to […]
