How to Maximize the Value of Your Apartment Marketing Dollars During This Time

We find ourselves in unprecedented times. However, two things remain constant: apartment communities still need to get in front of renters, and communities must ensure that every lead and interaction counts. So how do you get the most out of limited marketing resources to maintain the quantity and quality of leads your apartment communities require…

PropTech: How Can You Make it Work For You?

Multifamily companies that haven’t embraced PropTech when it comes to important areas such as apartment marketing, apartment reputation management, and apartment digital advertising could find themselves left behind…

How Data Can be the Key in an Apartment Community’s Success

People around a conference table with laptops

Multifamily companies that haven’t embraced tech tools when it comes to important areas such as apartment marketing, social media presence, reputation management and digital advertising could find themselves left behind. Here’s a look at how using digital tools can give insights that can help an apartment community thrive in a competitive market…

The State of Facebook Management for Apartments in 2019

It’s no big secret the past two years have been rough on Facebook. Concerns over user data, a litany of legal proceedings, and predictions that newer networks threaten its kingly status have all plagued the social media giant – so much so that one could be forgiven for doubting Facebook’s future as an apartment marketing […]

How to Set Up Google Analytics on Your Property Websites

Marketing your apartment community online via SEO, PPC, and Paid Social Ads gives you several advantages over traditional advertising routes. But of all these advantages, few compare to the tracking abilities that allow you to see how people visit and interact with your site in full detail. In this guide, we’ll show you how to […]