Paid Search is Proving to be a Reliable Apartment Lead Generation Tool Amid COVID-19
Changes in renter behavior due to COVID-19 have left almost no aspect of Multifamily marketing in the same state it was before the pandemic began. At Respage, we handle millions in apartment-only Google Ad spend per year, allowing us to get a good idea of how this...
How to Maximize the Value of Your Apartment Marketing Dollars During This Time
We find ourselves in unprecedented times. Much of the world has come to a halt and few industries still operate at or near the level they previously had. However, two things remain constant: apartment communities still need to get in front of renters, and communities...
How Social Media Reporting Can Help Your Community Achieve its Apartment Marketing Goals
With apartment marketing, it’s not enough to simply have a social media presence. Multifamily social media marketing has become an important part of any apartment community’s digital marketing strategy. The first step in making the most of it is understanding what’s...
PropTech: How Can You Make it Work For You?
If you follow multifamily industry trends, you might have come across a new buzzword: PropTech. In broad terms, PropTech (a portmanteau of property and technology) refers to cross-industry technology used in the real estate sector to optimize how people research,...