December 11, 2014

What’s the Average Number of Followers for a Multifamily Social Media Site?

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Apartment communities around the country access thousands of social media sites through our Respage Express Dashboard. With so many social media connections, we've come up with some quick statistics on the average number of followers and Likes for multifamily communities.

Apartment community Facebook pages using Respage average more than 250 Likes each. Twitter accounts and Google+ pages check in with fewer average connections. Respage connected Twitter accounts average nearly 70 followers apiece; Google+ pages are less active, with the average number of followers checking in at slightly more than 20 per account.

Some simple ways to increase the number of your social media connections? Be more active on social media, connect with other local businesses, and share relevant content. If you'd like more ideas about how to increase the reach of your apartment community's social media sites, click here to read about "Fan Base Building" in our Respage Learning Center.

How does your follower count stack up against these averages?