8 TikTok Ideas for Apartment Marketing

Person using their smart phone to view Tik Tok

Thinking of adding add TikTok to your apartment marketing strategy? Check out these eight apartment marketing content ideas for your apartment community’s TikTok account…

Instagram Micro-influencers and How to Use Them to Promote Your Apartment Community

The growth of Instagram has brought a new way for apartment marketers to spread the word about their communities: influencer marketing. At its core, influencer marketing brings together old and modern marketing tools, combining the tried-and-true approach of celebrity endorsements with content-driven marketing campaigns. Except that these endorsements aren’t coming from celebrities, they’re coming from […]

11 Unique Instagram Post Ideas for Multifamily Marketing

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.20.1″] So, your apartment community has an Instagram account. Now what? While personal accounts can be a fun way to share selfies and envy-inspiring vacation photos, more thought is needed for multifamily marketers who are trying to raise the profile of their apartment community. To make the most of this popular platform, […]

Instagram Strategy for Multifamily Marketers

Generation Z — anyone born in 1995 or later — is now hitting the rental market. Unlike millennials, who are considered digital natives, Gen Zers are thought to be social natives. Many of them won’t remember a world without social media. So in order to get their attention, apartment communities need to meet them where […]

Getting Started With Apartment Reputation Management: Monitoring Reviews

If you read enough online reviews, you’ll notice a pattern. When it comes to negative reviews — in which the lowest rating is one star — there are typically a number of them that begin with: “I’d give zero stars if I could.” Consumers check review sites before making relatively minor purchases. Now imagine you’re […]