How to be the James Bond of Apartment Marketing: 6 Ways to Spy on Your Competition
Multifamily is competitive. Apartment communities in the same geographical region are all vying for the same prospects. So how do you stand out? It all starts with taking a close look at your competition. Prospects are bombarded with apartment advertising and...
8 TikTok Ideas for Apartment Marketing
TikTok was a massively popular social platform before the coronavirus, topping the “most downloaded” charts for months at a time since 2018. The coronavirus lockdown has kept people inside and glued to their devices, which added more fuel to TIkTok’s growth. In March,...
Ramping Up Your Apartment Reputation Management and Social Media Strategy in the Midst of Reopening
As some parts of our economy begin to reopen, others are pushing back their reopening plans in response to new clusters of COVID-19 infections. Apartment communities are having to balance the needs of their residents with the need to maintain a strong bottom line...