How to Create a Great Apartment Content Plan for Social Media
Apartment social media can be a powerful way to reach your target audience and keep vacancies low in your community, but you need a solid apartment social media content strategy in order to reap the benefits…
4 Powerful Ways to Generate Apartment Leads During COVID and Beyond
Apartment operators can use time-tested apartment lead generation strategies to keep occupancy high and the bottom line strong now and in the months ahead…
How to be the James Bond of Apartment Marketing: 6 Ways to Spy on Your Competition
Apartment communities in the same geographical region are all vying for the same prospects. So how do you stand out? Analyze what your competition is doing, then find ways to zig where the others zag. Use these six tactics to spy on your competition…
8 TikTok Ideas for Apartment Marketing
Thinking of adding add TikTok to your apartment marketing strategy? Check out these eight apartment marketing content ideas for your apartment community’s TikTok account…
Ramping Up Your Apartment Reputation Management and Social Media Strategy in the Midst of Reopening
With a 130% increase in apartment reviews from May to June, now would be a good time to examine your apartment reputation management strategy and social media game as we move through summer and into fall.
Instagram Micro-influencers and How to Use Them to Promote Your Apartment Community
The growth of Instagram has brought a new way for apartment marketers to spread the word about their communities: influencer marketing. At its core, influencer marketing brings together old and modern marketing tools, combining the tried-and-true approach of celebrity endorsements with content-driven marketing campaigns. Except that these endorsements aren’t coming from celebrities, they’re coming from […]
11 Unique Instagram Post Ideas for Multifamily Marketing
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.20.1″] So, your apartment community has an Instagram account. Now what? While personal accounts can be a fun way to share selfies and envy-inspiring vacation photos, more thought is needed for multifamily marketers who are trying to raise the profile of their apartment community. To make the most of this popular platform, […]
Instagram Strategy for Multifamily Marketers
Generation Z — anyone born in 1995 or later — is now hitting the rental market. Unlike millennials, who are considered digital natives, Gen Zers are thought to be social natives. Many of them won’t remember a world without social media. So in order to get their attention, apartment communities need to meet them where […]
Facebook Ditches Ratings and Reviews: Here’s What That Means for Multifamily Reputation Management
Yesterday Facebook replaced its Ratings and Reviews with a new “Facebook Recommendations” tool. The news of this update was previously unannounced and came as quite a shock to those of us in the apartment online reputation management space. To help alleviate concerns about the update and how it may affect your multifamily reputation management strategy, […]
Getting Started With Apartment Reputation Management: Monitoring Reviews
If you read enough online reviews, you’ll notice a pattern. When it comes to negative reviews — in which the lowest rating is one star — there are typically a number of them that begin with: “I’d give zero stars if I could.” Consumers check review sites before making relatively minor purchases. Now imagine you’re […]
