reviews Archives

Instagram Strategy for Multifamily Marketers

by Jen Lawson | Aug 15, 2018 | How To, Instagram, Online Marketing, Reputation Management, Social Advertising, Social Media

Generation Z — anyone born in 1995 or later — is now hitting the rental market. Unlike millennials, who are considered digital natives, Gen Zers are thought to be social natives. Many of them won’t remember a world without social media. So in order to get...

Facebook Ditches Ratings and Reviews: Here’s What That Means for Multifamily Reputation Management

by Jeff Adams | Aug 8, 2018 | Online Marketing, Reputation Management, Social Media

Yesterday Facebook replaced its Ratings and Reviews with a new “Facebook Recommendations” tool. The news of this update was previously unannounced and came as quite a shock to those of us in the apartment online reputation management space. To help alleviate concerns...

Getting Started With Apartment Reputation Management: Monitoring Reviews

by Jen Lawson | Jul 12, 2018 | Online Marketing, Reputation Management, Social Media

If you read enough online reviews, you’ll notice a pattern. When it comes to negative reviews — in which the lowest rating is one star — there are typically a number of them that begin with: “I’d give zero stars if I could.” Consumers check review sites...

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