4 Powerful Ways to Generate Apartment Leads During COVID and Beyond
The economic impact of COVID-19 has resulted in a change of plans for many apartment residents who had been working toward home ownership. More renters are choosing to remain in their apartments for now, which is a good thing for Multifamily, but it’s important to...
New Apartment Paid Search Advertising Strategies to Drive More Leads
COVID-19 has disrupted every facet of life, including the search and moving habits of potential apartment renters. As these habits have changed, different apartment advertising opportunities have presented themselves. New methods for targeting and advertising to...
How to be the James Bond of Apartment Marketing: 6 Ways to Spy on Your Competition
Multifamily is competitive. Apartment communities in the same geographical region are all vying for the same prospects. So how do you stand out? It all starts with taking a close look at your competition. Prospects are bombarded with apartment advertising and...
How Apartment Marketers Can Navigate Paid Advertising During COVID-19
The effects of COVID-19 in Multifamily are far and wide, stretching beyond the daily inconveniences of wearing masks and social distancing. Apartment communities have adopted new rules around amenity usage and tours, community events have moved online, and virtual...