How to be the James Bond of Apartment Marketing: 6 Ways to Spy on Your Competition
Multifamily is competitive. Apartment communities in the same geographical region are all vying for the same prospects. So how do you stand out? It all starts with taking a close look at your competition. Prospects are bombarded with apartment advertising and...
How Apartment Marketers Can Navigate Paid Advertising During COVID-19
The effects of COVID-19 in Multifamily are far and wide, stretching beyond the daily inconveniences of wearing masks and social distancing. Apartment communities have adopted new rules around amenity usage and tours, community events have moved online, and virtual...
Do You Know Your ROI from Google Ads?
Being able to attribute ROI to channels where you spend your apartment marketing dollars is crucial in determining how to allocate your apartment marketing budget. A marketing channel that drives leads and leases but can’t be tracked is valuable, but not scalable. In...
Paid Search is Proving to be a Reliable Apartment Lead Generation Tool Amid COVID-19
Changes in renter behavior due to COVID-19 have left almost no aspect of Multifamily marketing in the same state it was before the pandemic began. At Respage, we handle millions in apartment-only Google Ad spend per year, allowing us to get a good idea of how this...