Do You Know Your ROI from Google Ads?
Being able to attribute ROI to channels where you spend your apartment marketing dollars is crucial in determining how to allocate your apartment marketing budget. A marketing channel that drives leads and leases but can’t be tracked is valuable, but not scalable. In...
Paid Search is Proving to be a Reliable Apartment Lead Generation Tool Amid COVID-19
Changes in renter behavior due to COVID-19 have left almost no aspect of Multifamily marketing in the same state it was before the pandemic began. At Respage, we handle millions in apartment-only Google Ad spend per year, allowing us to get a good idea of how this...
How to Maximize the Value of Your Apartment Marketing Dollars During This Time
We find ourselves in unprecedented times. Much of the world has come to a halt and few industries still operate at or near the level they previously had. However, two things remain constant: apartment communities still need to get in front of renters, and communities...
Some Dos and Don’ts of Great Apartment Advertising
Apartment advertising comes with a unique set of challenges. Even if you’ve come up with a series of creative apartment ads, they won’t be effective without a strategic approach. Unlike selling products with wide audiences, like electronics or kitchen gadgets,...