Apartment Paid Advertising Strategy During The Holiday Season

Person taking a break from wrapping presents to shop online

After a long 2020, the holiday season has arrived. With it comes changes to work weeks, searching patterns, and renter behavior. Apartment marketers might be thinking: Is it still appropriate to spend money on apartment paid advertising during the holidays…

9 Apartment Marketing Ideas for the Slow Winter Season

Couple walking their dog through a snow-filled park

Apartment communities across the country are grappling with lower-than-usual occupancy rates as we enter the winter season, read on for some solid approaches that will keep your apartment demand high as we enter the colder months…

How Apartment Marketers Can Navigate Paid Advertising During COVID-19

This pandemic has forced apartment marketers to evaluate their messaging, especially when it comes to apartment paid search and social media advertising. Read on to learn how apartment marketers can adjust to the current circumstances and help their apartment communities thrive…

How to Maximize the Value of Your Apartment Marketing Dollars During This Time

We find ourselves in unprecedented times. However, two things remain constant: apartment communities still need to get in front of renters, and communities must ensure that every lead and interaction counts. So how do you get the most out of limited marketing resources to maintain the quantity and quality of leads your apartment communities require…