Facebook Ditches Ratings and Reviews: Here’s What That Means for Multifamily Reputation Management
Yesterday Facebook replaced its Ratings and Reviews with a new “Facebook Recommendations” tool. The news of this update was previously unannounced and came as quite a shock to those of us in the apartment online reputation management space. To help alleviate concerns about the update and how it may affect your multifamily reputation management strategy, […]
Post to Instagram Via Your Respage Apartment Social Media Dashboard This July!
Starting this July, Respage users will be able to schedule Instagram posts through their social media dashboards. We’re extremely excited to give our users a convenient way to manage one of the largest social media sites in the United States, and eager to help you get started. That’s why we put together this quick guide […]
Your Residents Aren’t the Only Ones Talking About Your Community — Leveraging Non-Residents’ Posts for Your Apartment Social Media Strategy
Your residents don’t exist within a vacuum: while they’re the ones actually living in and experiencing your community every day, their family members and friends also get an up-close-and-personal experience with the community. While you’re paying close attention to the things your residents say (and post) about your community, you may be missing out on […]
Auto-Scheduling Is (Finally) Coming to Instagram Business
Late Wednesday, Facebook announced via Instagram’s Business Blog that it plans to enable post scheduling through the Instagram Graph API – allowing all business profiles to schedule their posts to publish at certain times. The update will eliminate the current roundabout process, which requires user to schedule posts via the dashboard, wait for a push […]
Facebook’s Recent News Feed Update and What it Means for Multifamily
Facebook plans to radically change what appears in users’ news feeds, and the update could impact multifamily social media strategies. To bring you up to speed on the crucial details, we put together the following summary of what’s happening, why Facebook plans the changes, and – most importantly – how the updates could affect social […]
How Facebook’s Newest “Engagement-Bait” Penalty Impacts Apartment Social Media Strategies
Facebook plans an algorithm change that could negatively impact apartment social media strategies, according to a Monday announcement posted to the company’s Newsroom blog. The update aims to penalize what it calls “engagement bait,” a practice commonly used to game the current News Feed algorithm. The following paragraphs highlight the summary of the change, […]
The Biggest, Most Rotten Lie in Apartment Marketing
“We’ll drive more traffic to your website,” they said. “You’ll sign more leases,” they said. …By now, you’ve heard that pitch one hundred times from one hundred vendors. Heck, you probably even heard it from us. (Sorry.) And even though this pitch is true at a basic level, it conveniently fails to mention several things […]
Apartment Reputation Management is Alive and Well: Getting the Most Out of Review Sites in Late 2017
Online reputation management certainly isn’t the newest or sleekest thing in apartment marketing. If you’re like most multifamily professionals, online reviews have played a role in your branding strategy for quite some time. But age is no indicator of strength. We should never doubt the power of a strategy simply because it’s no longer new […]
3 Reasons Spanish-Speaking Multifamily Chatbots Are A Smart Move in 2017
Last week, Respage announced that our revolutionary multifamily chatbots can now ‘speak’ Spanish. As a follow up to that announcement, we wanted to clarify what prompted us to build this technology. Check out the following three reasons why Spanish-bots are a growing multifamily necessity in 2017. The United States Has A Large (And Growing) Spanish […]
The Respage Multifamily Chatbot: An Ultimate Guide
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