Do your tweets now offer Analytics Details when you view them in the Twitter iOS app?
The social network has long had its very own analytics dashboard available on the ads.twitter.com website, but some users of the Twitter iPhone app have begun noticing an option to “View Analytics Details” directly from the tweet view in the app. New York Times technology columnist Farhad Manjoo was among the first to notice the change, which is currently available to a sample of Twitter app users.
A blog post on Tech Crunch described the new “Analytics Details” info. On the screen, users can see stats on how many impressions and engagements a specific Tweet has received, along with relevant highlights like retweet, favorite, and click-through rates.
The feature currently seems to be limited to a small number of Twitter app users, but it may be rolled out more widely in the coming months. In the interim, users can also view Tweet analytics at ads.twitter.com.