SEO is like the Wild West: it's lawless out there. The landscape is full of gunslingers, and you need a partner who has your back.
One of the biggest recent SEO showdowns concerns title tag length. A certain professional suggests rewriting all title tag lengths over 70 characters; his site study showed an error for every page that exceeded this limit.
Seems straightforward, right? But before you edit your title tags to 70 characters, remember this: it's only a display limit. Many top SEO experts recommend putting up to 12 words in the title, and our own research suggests that search engines index beyond 70 characters.
Always look at SEO guidelines, but never be beholden to them. They're almost instantly obsolete. Google and other search engines frequently change their algorithms, and the best way forward is always through experimentation.
Now if you'll excuse us, we have a date at the OK Corral.