Instagram Enters the Big Leagues

by | Oct 11, 2012

Instagram has overtaken Twitter in daily mobile users.

According to comScore, the image sharing site now has 7.3 million daily active users, compared to Twitter’s 6.9 million. Smartphone owners also spent far more time on Instagram — an average of 250 minutes to Twitter’s 147.

Since Instagram has only 22 million US users to Twitter’s 29 million, this is quite a healthy engagement level. The change is sparked by Facebook’s purchase of Instagram earlier this year.

The news is a potential bright spot for Facebook, whose stock has taken a beating since going public in May. But as we reported before, Facebook has had trouble monetizing its mobile apps. We’ll let you know how Instagram fits into the picture.