Your focus is on residents; listening to them, serving them, increasing their confidence in you. But customer service is only one part of success. It’s easy to get lost in daily business, so a few times per year, step back and look at the big picture. These simple online tools help you answer questions that will determine your future.
1. How do your rents compare with the market? RentBits compares average rates for every major American metropolitan area. The easy interface displays average and median prices for the past six months.
2. How strong is your website? Websitegrader is a free service that scores your website’s marketing strength based on SEO, traffic, social media mentions, and other factors. It also compares your site to competitors and sends you a personalized report on how to improve your marketing campaign.
3. How’s your online visibility? After showing you how your business is listed on Google, Yahoo, Yellowpages.com, and other search engines, GetListed.org gives you tools to manage and update your local listings. It’s a handy way to learn how your online presence can be improved, but managing listings takes time. Coming soon, 4 Walls will offer a tool that allows you to control hundreds of listings at once.
Remember: to stay ahead of the game, change your perspective!