Legendary entrepreneur Sir Richard Branson, founder of Virgin Records, Virgin Airways and a host of other daring ventures, wants to share the secret of his success: personality. Whether you’re a start-up or a multinational corporation, your business should reflect you, and customers should feel like they know the boss. Naturally, Sir Richard is a big fan of social media.

Apartment Marketing Strategy
The multifamily TikTok playbook [+examples]
The popularity of TikTok is undeniable. And when you consider that about half of renters are under thirty,