Apartment Amenity Scheduling is Here to Stay
Most apartment operators will agree that safe access to community amenities has been one of the most significant puzzles to solve in 2020. Apartment amenity scheduling platforms have quickly become a must-have…
What is Natural Language Processing and Why Your Apartment Chatbot Needs It
What’s the key to a seamless, helpful, human-like chatbot convo? Natural language processing. This is a type of artificial intelligence technology that allows chatbots to understand customer’s messages and respond appropriately…
Apartment Paid Advertising Strategy During The Holiday Season
After a long 2020, the holiday season has arrived. With it comes changes to work weeks, searching patterns, and renter behavior. Apartment marketers might be thinking: Is it still appropriate to spend money on apartment paid advertising during the holidays…
What We Learned at OPTECH 2020
NMHC refers to OPTECH as the premier event to see what’s next in the Multifamily industry. Even though the conference was virtual this year, we still had a lot of key takeaways from the event…
9 Apartment Marketing Ideas for the Slow Winter Season
Apartment communities across the country are grappling with lower-than-usual occupancy rates as we enter the winter season, read on for some solid approaches that will keep your apartment demand high as we enter the colder months…
6 Emerging Apartment SEO Trends to Watch in 2021
Traffic, social shares and backlinks are just a few metrics that apartment marketers should monitor. Read on for insights into some of the most important search engine optimization trends to be aware of for 2021…
The 6 Biggest Mistakes Apartment Communities Make With Chatbots
An apartment community that addresses questions quickly and thoroughly has an edge over the competition, but implementing AI technology does come with some challenges that you should be aware of…
How to Create a Great Apartment Content Plan for Social Media
Apartment social media can be a powerful way to reach your target audience and keep vacancies low in your community, but you need a solid apartment social media content strategy in order to reap the benefits…
How COVID is Affecting SEO for Multifamily
COVID has affected online search behavior. Given the shifts in search behavior, your approach to Multifamily SEO should also shift so your apartment website remains at the top of search engine results. Here are 4 actions you can take to adapt…
How to Create an Effective Resident Satisfaction Survey
Figure out why you want to do a resident survey, what you want to get out of it, and how you’ll conduct it before you start coming up with questions to ask. Here are some tips…
