6 Things to Look For in an Apartment Chatbot During COVID-19 and Beyond
From Healthcare to Banking to Multifamily, the use of chatbots has increased dramatically since the COVID-19 outbreak. In Multifamily marketing, chatbots have transformed from an emerging trend to a business necessity as leasing offices deal with fewer on-site staff...
How to be the James Bond of Apartment Marketing: 6 Ways to Spy on Your Competition
Multifamily is competitive. Apartment communities in the same geographical region are all vying for the same prospects. So how do you stand out? It all starts with taking a close look at your competition. Prospects are bombarded with apartment advertising and...
How to Balance Resident Satisfaction and Safety Around Amenity Usage During COVID-19
Apartment community amenities can be a double-edged sword. Residents may decide to join a community because of its highly desirable amenities, but if those amenities are temporarily unavailable, the outcry can be overwhelming. If left unchecked, this dissatisfaction...
Apartment Marketing During COVID-19
Many multifamily companies have crisis management plans in place in preparation for a significant, unforeseen event. But, no one alive today has experienced a pandemic like COVID-19. Companies are making plans as they go along in response to an ever-evolving...