Multifamily Marketing Automation: How it Can Turn Leads into Leases and More
The term “marketing automation” has been popping up a lot recently in the apartment marketing arena, and there are good reasons for that. First, let’s define what marketing automation is. At its core, marketing automation uses technology to take certain asks off the...
Is Your Apartment Website ADA Compliant?
When it comes to accommodating people with disabilities, what comes to mind?In the context of the multifamily industry, you might think of ramps, designated parking spaces, braille on signs, and automatic doors.But what about websites?Ensuring that your apartment...
How Data Can be the Key in an Apartment Community’s Success
Spreadsheets and paper records certainly have their place in the multifamily industry, but not when it comes to analyzing data and using the results to gain a competitive advantage. A 2018 report on the state of real estate technology shows that 42 percent of U.S....
How AI Can Help Your Apartment Community Become More Visible on Social Media
Earlier this year, the CEO of Google put artificial intelligence in the same category as some of the world’s most significant discoveries. “AI is one of the most important things humanity is working on,” Sundar Pichai said in January. “It’s more profound than, I...