If You’re Not Texting Your Apartment Prospects, You Should Be
Who would rather have a quick phone call rather than a text message exchange?Very few people, it turns out.A survey of 6,000 consumers by San Francisco telecom developer Twillo found that 89% prefer to communicate with businesses via text. But, only 48% of businesses...
Multifamily Marketing Trends for 2020
Apartment marketing is composed of many moving parts – apartment social media, apartment SEO, apartment PPC, apartment reputation management, apartment marketing automation, and more. New technologies and techniques are ever-emerging, while the algorithms of...
Apartment Content Marketing Trends for 2020: What to Expect
Good content communicates your message effectively, educates readers, and ultimately persuades consumers into doing business with you. While the goals of storytelling through content marketing have remained the same over the years, the methods are ever-evolving. And...
PropTech: How Can You Make it Work For You?
If you follow multifamily industry trends, you might have come across a new buzzword: PropTech. In broad terms, PropTech (a portmanteau of property and technology) refers to cross-industry technology used in the real estate sector to optimize how people research,...