Is Your Apartment Website ADA Compliant?
When it comes to accommodating people with disabilities, what comes to mind? In the context of the multifamily industry, you might think of ramps, designated parking spaces, braille on signs, and automatic doors. But what about websites? Ensuring that your apartment...
How Data Can be the Key in an Apartment Community’s Success
Spreadsheets and paper records certainly have their place in the multifamily industry, but not when it comes to analyzing data and using the results to gain a competitive advantage. A 2018 report on the state of real estate technology shows that 42 percent of U.S....
How AI Can Help Your Apartment Community Become More Visible on Social Media
Earlier this year, the CEO of Google put artificial intelligence in the same category as some of the world’s most significant discoveries. “AI is one of the most important things humanity is working on,” Sundar Pichai said in January. “It’s more profound than, I...
Chatbot for Hire: Why an Apartment Chatbot is Your Ideal Leasing Agent
Ask any property owner to brainstorm what skills and traits their ideal apartment leasing agent would have, and they’d most likely name a few key attributes: professional, knowledgeable, affordable, able to work long hours, a quick learner, bilingual, friendly and...