How Renters Use Technology to Search for Apartments
In years past, word of mouth was one of the primary ways apartment hunters found their next place. That evolved into free printed booklets available at grocery stores, then Craigslist. Technology has evolved to meet the needs of the digital-savvy renters of today....
What You Need to Know About Generation Z Renters
They’re digital and social natives. The care about the environment. They want higher-end amenities, but they crave value, too. And by next year, they’ll represent 40 percent of all consumers.Meet Generation Z.Born between roughly 1995 and the early 2000s, members of...
Multifamily Marketing Automation: How it Can Turn Leads into Leases and More
The term “marketing automation” has been popping up a lot recently in the apartment marketing arena, and there are good reasons for that. First, let’s define what marketing automation is. At its core, marketing automation uses technology to take certain asks off the...
Is Your Apartment Website ADA Compliant?
When it comes to accommodating people with disabilities, what comes to mind?In the context of the multifamily industry, you might think of ramps, designated parking spaces, braille on signs, and automatic doors.But what about websites?Ensuring that your apartment...