New Apartment Paid Search Advertising Strategies to Drive More Leads
New methods for targeting and advertising to renters have seen sudden increased success, taking advantage of these methods moving forward will be crucial…
6 Things to Look For in an Apartment Chatbot During COVID-19 and Beyond
In Multifamily marketing, chatbots have transformed from an emerging trend to a business necessity as leasing offices deal with fewer on-site staff to answer prospects’ questions and address residents’ immediate needs…
How to be the James Bond of Apartment Marketing: 6 Ways to Spy on Your Competition
Apartment communities in the same geographical region are all vying for the same prospects. So how do you stand out? Analyze what your competition is doing, then find ways to zig where the others zag. Use these six tactics to spy on your competition…
How to Balance Resident Satisfaction and Safety Around Amenity Usage During COVID-19
Apartment community amenities can be a double-edged sword. Residents may decide to join a community because of its highly desirable amenities, but if those amenities are temporarily unavailable, the outcry can be overwhelming…
Apartment Marketing During COVID-19
Just as operational plans are evolving, so are apartment marketing plans. An apartment community’s online presence is now more important than ever before. Here are some tips to help inform your apartment marketing plans during COVID-19 and beyond…
How Apartment Communities Can Accommodate Residents Who Work From Home
Remote work that was thought to be a temporary measure as a result of the pandemic is being adopted as a permanent change at many companies across the country. Here are some considerations apartment communities can take to help their residents adjust to working remotely for the foreseeable future…
Web Accessibility in the Age of COVID-19: Is Your Apartment Website Compliant?
The Internet has been a lifeline for millions of people around the world during COVID-19, including those looking to tour or lease an apartment virtually. But is your apartment website accessible to everyone? Read on to learn why website accessibility is crucial and how to make sure your apartment website is compliant…
How Technology Can Help With Apartment Leasing During COVID-19
Property managers and apartment leasing agents contend with high levels of stress even during normal times. But during this global pandemic, the demands are unprecedented. Read on to learn about the apartment leasing trends that have emerged to make the lives of apartment professionals a little bit easier in the wake of the coronavirus…
How to Keep Your Apartment Reputation As Strong As Ever During COVID-19
Even during a global pandemic, people still need a place to live. Stress is high and the future is unclear, but there are steps you can take to ensure that your residents feel reassured and your online reputation stays as positive as ever. Read on for best practices when it comes to communicating with your residents and managing your apartment reputation during this unprecedented time…
How to Maximize the Value of Your Apartment Marketing Dollars During This Time
We find ourselves in unprecedented times. However, two things remain constant: apartment communities still need to get in front of renters, and communities must ensure that every lead and interaction counts. So how do you get the most out of limited marketing resources to maintain the quantity and quality of leads your apartment communities require…
