Apartment Content Marketing Trends for 2020: What to Expect
Good content communicates your message effectively, educates readers, and ultimately persuades consumers into doing business with you. While the goals of storytelling through content marketing have remained the same over the years, the methods are ever-evolving. And...
PropTech: How Can You Make it Work For You?
If you follow multifamily industry trends, you might have come across a new buzzword: PropTech. In broad terms, PropTech (a portmanteau of property and technology) refers to cross-industry technology used in the real estate sector to optimize how people research,...
Making Apartment Chatbots Accessible to All
Chatbots have become part of everyday life in recent years. We use them to complete a variety of tasks, like schedule meetings, connect with customer service reps, plan vacations, and find apartments. Given that this technology is relatively new, it should be no...
5 Misconceptions About Chatbots (And The Truth Behind Each One)
To some, artificial intelligence conjures science fiction vibes, and chatbots sound just as threatening. But the reality is that AI and chatbots are nothing new and they’re all around us. In fact, we interact with AI every day — from music and movie...