What You Need to Know About Generation Z Renters
They’re digital and social natives. The care about the environment. They want higher-end amenities, but they crave value, too. And by next year, they’ll represent 40 percent of all consumers.Meet Generation Z.Born between roughly 1995 and the early 2000s, members of...
Multifamily Marketing Automation: How it Can Turn Leads into Leases and More
The term “marketing automation” has been popping up a lot recently in the apartment marketing arena, and there are good reasons for that. First, let’s define what marketing automation is. At its core, marketing automation uses technology to take certain asks off the...
Is Your Apartment Website ADA Compliant?
When it comes to accommodating people with disabilities, what comes to mind?In the context of the multifamily industry, you might think of ramps, designated parking spaces, braille on signs, and automatic doors.But what about websites?Ensuring that your apartment...
How Data Can be the Key in an Apartment Community’s Success
Spreadsheets and paper records certainly have their place in the multifamily industry, but not when it comes to analyzing data and using the results to gain a competitive advantage. A 2018 report on the state of real estate technology shows that 42 percent of U.S....