Creating content for social media can often feel like the hardest part of the process—staring at an empty text box while your brain suddenly goes blank. Between juggling corporate social media guidelines and the countless other tasks on your to-do list, figuring out what to say shouldn’t be another stressor.
That’s where Respage comes in. With the Respage Social Media platform, properties now can harness the power of AI to craft engaging, on-brand content in a fraction of the time.
Whether you’re managing one property or a portfolio, these tools make it easy to maintain a consistent voice while boosting resident engagement and enhancing your online reputation.
Here’s how:
Introducing Generative AI Social: Create engaging, community-focused content in seconds
Maintaining a consistent social media presence is essential for connecting with residents and prospects—but we know that property management is anything but consistent. With new challenges and demands cropping up daily, staying on top of social media can feel impossible.
That’s why we harnessed the power of AI to make managing social media more efficient than ever. The latest feature of the Respage Social Media platform uses generative AI to create high-quality, engaging, community-focused content in seconds. Simply type in a prompt, or select a corporate template and generate a new post with AI social.
This powerful tool handles the time-consuming details that often slow you down, like researching hashtags or pulling event information. With features like URL parsing, automatic hashtag suggestions, and platform-specific character limits, the Respage platform takes the guesswork out of social media management, making it easier than ever to maintain a polished, and cohesive online presence across your entire portfolio.
Customizable Social Templates & Prompts: Standardize your brand voice & messaging across all properties
Customizable Social Templates make it easier than ever to maintain a cohesive brand voice across your portfolio. By saving commonly-used posts as templates, teams can ensure consistent messaging while reducing the repetitive work of creating content from scratch.
With this new feature, social admins can create new templates and AI prompts across their entire portfolio, or targeted for specific regions or properties. When a new template is created, all team members with posting permissions will be able use the templates in their social posting flow. Templates can be created as ready-to-post messages, or let AI Social re-word the template for a fresh take, or can be saved as AI prompts, allowing the AI to generate unique posts from corporate-approved prompts.
Templates and prompts can be easily edited in the platform before posting, ensuring that each post feels personal and relevant to its audience. Furthermore, templates can be used with or without the AI generation option, providing the flexibility to meet your team’s workflow preferences.
Pro tips: Saving time with the Respage Social Platform
The Respage platform takes apartment social media management to the next level by providing powerful tools to save time and ensure brand consistency across your entire portfolio. While AI Social excels at creating engaging, community-focused content in seconds, templates and prompts ensure that your brand voice remains unified across every property.
Here are a few more ways the Respage platform can help you save time and improve your social workflow:
- Asset library: Standardize images across your portfolio with easy access to a centralized library. Skip repetitive uploads and quickly select multiple images for carousel posts, ensuring consistency and efficiency.
- Centralized content calendar: Visualize your entire social strategy at a glance with a monthly calendar that provides a comprehensive view of posts across all properties.
- Cross-posting: Post seamlessly across multiple properties and platforms, including Facebook, X, Instagram, and Google Business Profile, from one intuitive dashboard.
- ResMate AI social assistant: Generate posts tailored to what your prospects care about most with your AI leasing assistant, adding value and relevance to your content.
- Review share: Automatically transform positive resident reviews into eye-catching social media graphics, making it simple to celebrate testimonials and enhance engagement.
With these features, the Respage platform not only saves time but also simplifies and enhances every aspect of your social media management, so you can focus on building stronger community connections.
Manage social media, reputation, and more with our all-in-one marketing & leasing platform
We built our platform to automate the toughest parts of the leasing process—from prospect inquiry, follow-up, tour scheduling, social media content creation, review response, and more. Our all-in-one platform leverages AI to handle the most time-consuming tasks, so your team can focus on what really matters: creating an exceptional living experience for your residents.
Click the button below to learn how the Respage platform can transform your property management workflows and help your team save time, improve efficiency, and enhance resident engagement—all in one streamlined solution.
