Sometimes coming up with the right words can be difficult. That’s where we come in! We’ve created a number of customizable email templates for leasing follow-up and segmentation that can help improve conversions, re-activate cold leads, and foster a stronger relationship with residents.
Just fill in your details, set the segmented audience list within the Smart Leasing Platform CRM, and either send right away, or schedule the messages for a later date.
Tip: If you want to automate some of these email templates and follow-ups, ResMate AI leasing assistant just debuted a few new tricks to automate follow-up with prospects who missed their tour appointment, or have gone cold. Learn how you can automate follow-up with the click of a button here.
Table of Contents
Prospect Status: Toured but has not applied
Subject: Your Dream Home Awaits at [Apartment Complex Name]
Dear [Prospect’s Name],
It was truly a pleasure showing you around our community during your recent tour with [leasing agent name]. We understand that choosing the perfect home is a significant decision, and we’re here to make the process as seamless as possible for you.
We wanted to extend a special offer exclusively for individuals who have toured with us but haven’t applied yet. If you apply within the next [specified timeframe], you’ll enjoy [offer details], making your move to [Apartment Complex Name] even more enticing.
Don’t miss out on this fantastic opportunity to secure your ideal living space! Simply click the link below to start your application:
[Application Link]
Should you have any questions or require further assistance, feel free to reply to this email or give us a call at [Your Contact Number]. We’re here to help make your transition to [Apartment Complex Name] as smooth as possible.
We look forward to welcoming you as our newest resident!
Warm regards,
[Your Name]
[Your Title]
[Apartment Complex Name]
Prospect Status: Cold
Subject: Exclusive Invitation to Rediscover [Apartment Complex Name]
Dear [Prospect’s Name],
We hope this email finds you well. It’s been a while since we last connected, and we wanted to extend a warm invitation for you to rediscover the unparalleled living experience at [Apartment Complex Name].
As a valued prospective resident, we understand that timing is crucial, and circumstances can change. We’re thrilled to share some exciting updates about our community, including [highlighted features or improvements]. This is the perfect opportunity to explore the possibilities of calling [Apartment Complex Name] your home.
Reignite your interest and discover the exceptional lifestyle that awaits you. Click the link below to schedule a personalized tour:
[Schedule Tour Link]
If you have any questions or specific preferences, feel free to reply to this email, and we’ll be more than happy to assist you.
We look forward to the possibility of welcoming you to [Apartment Complex Name].
Warm regards,
[Your Name]
[Your Title]
[Apartment Complex Name]
Prospect Status: Move-in next 30 days
Subject: Get Ready to Make [Apartment Complex Name] Your New Home
Dear [Prospect’s Name],
Excitement is in the air as your move-in date to [Apartment Complex Name] approaches! We can’t wait to welcome you to our vibrant community. To make your transition even smoother, we have a few reminders to ensure your arrival is met with comfort and convenience.
[Add Move-in Details]
If you have any specific requests or need assistance with the move-in process, feel free to reach out to us at [Your Contact Number] or reply to this email. We’re here to make your move to [Apartment Complex Name] a memorable experience.
We look forward to having you as a cherished member of our community!
Warm regards,
[Your Name]
[Your Title]
[Apartment Complex Name]
Resident Happiness: Promoter
Subject: Thank You for Being a Valued Member of [Apartment Complex Name]!
Dear [Resident’s Name],
We hope this email finds you well and thriving in your home at [Apartment Complex Name]. Your satisfaction and positive experiences are our utmost priority, and we wanted to take a moment to express our gratitude for your role as a valued member of our community.
Your endorsement means the world to us, and we believe that great communities are built on the happiness and satisfaction of their residents. We’d like to invite you to tell others about your experience at [Apartment Complex Name] by leaving a testimonial on our Google Business Profile.
[Link to Google Business Profile]
If there’s anything specific you’d like to share or discuss, please feel free to reply to this email. Your feedback is invaluable as we continue to strive for excellence at [Apartment Complex Name].
Thank you once again for being an essential part of our community. We look forward to continuing to exceed your expectations.
Warm regards,
[Your Name]
[Your Title]
[Apartment Complex Name]
Resident Happiness: Detractor
Subject: Your Feedback Matters – Let’s Improve Your Experience
Dear [Resident’s Name],
We hope this email finds you well. At [Apartment Complex Name], resident satisfaction is our top priority, and we appreciate your honesty and feedback. We recently noted that your Resident Happiness Score indicates some concerns.
We sincerely apologize if there have been any aspects of your living experience that have fallen short of your expectations. Your feedback is crucial to us, and we are committed to addressing any issues promptly.
To better understand your concerns and work towards improvements, we invite you to schedule a meeting or call with our team. Your insights are invaluable, and we want to ensure your time at [Apartment Complex Name] is nothing short of exceptional.
To schedule a conversation, please click the link below, or use the ResConnected app to schedule a time to come by the leasing office.
[Signup Meeting Link]
If you have any immediate concerns or questions, feel free to reply to this email. We are here to listen and assist in any way we can.
Thank you for being a part of [Apartment Complex Name]. We look forward to working together to enhance your living experience.
Sincerely,
[Your Name]
[Your Title]
[Apartment Complex Name]
Improve prospect and resident communication with email templates
Email templates are a great way to ensure consistent messaging to prospects and residents, and can help improve conversions, and foster a stronger relationship with your contacts.
Not to mention makes it easier on your team to complete follow-up tasks.
If you’re looking for more information about how email templates and personalized marketing can help your property reach its occupancy goals, or how our AI leasing assistant ResMate can help you automate these follow-up communications, click the button below to schedule a demo.
