How to Balance Resident Satisfaction and Safety Around Amenity Usage During COVID-19
Apartment community amenities can be a double-edged sword. Residents may decide to join a community because of its highly desirable amenities, but if those amenities are temporarily unavailable, the outcry can be overwhelming. If left unchecked, this dissatisfaction...
Apartment Marketing During COVID-19
Many multifamily companies have crisis management plans in place in preparation for a significant, unforeseen event. But, no one alive today has experienced a pandemic like COVID-19. Companies are making plans as they go along in response to an ever-evolving...
Ramping Up Your Apartment Reputation Management and Social Media Strategy in the Midst of Reopening
As some parts of our economy begin to reopen, others are pushing back their reopening plans in response to new clusters of COVID-19 infections. Apartment communities are having to balance the needs of their residents with the need to maintain a strong bottom line...