How Apartment Communities Can Avoid Facebook “Engagement Bait” and What to Do Instead
“Are you looking forward to the 4th of July? If so, hit like!” “The Rittenhouse Square Food and Wine Festival is happening next week. Tag a friend who’d love to go with you!” “Comment ‘YES’ if you love summer as much as we...
6 Ways to Connect With Your Renters Through Social Media
When it comes to the multifamily industry, the social media presence of an apartment community really matters to residents. A survey by Multifamily Insiders showed that the community’s social media ranked as the third factor that residents consider when deciding...
Move Over Millennials: Generation Z Is About to Hit the Multifamily Market
Thanks to last week’s blog post, you’re now an expert on marketing to the millennial renter. That’s the good news. The not-so-good news? A whole other generation is rising up right on the heels of the millennials: Generation Z — and they expect even more from your...