What We Learned at OPTECH 2020

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NMHC refers to OPTECH as the premier event to see what’s next in the Multifamily industry. Even though the conference was virtual this year, we still had a lot of key takeaways from the event…

9 Apartment Marketing Ideas for the Slow Winter Season

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Apartment communities across the country are grappling with lower-than-usual occupancy rates as we enter the winter season, read on for some solid approaches that will keep your apartment demand high as we enter the colder months…

How COVID-19 Could Impact Apartment Amenities For Good

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Apartment communities have drastically changed how they operate due the COVID-19 pandemic. Apartment tours went virtual, leasing became contactless, and community events moved online, but nothing has been affected more than apartment community amenities…

AI in Multifamily: Screening Rental Prospects and Improving Reputation with Artificial Intelligence

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Let’s face it: There are some jobs we’d rather not do. Unfortunately the realities of running an apartment community, or multiple apartment communities, dictate that we need to complete several mundane tasks each day if we want our communities to thrive. We need to talk to prospects who may not be qualified […]

The Biggest, Most Rotten Lie in Apartment Marketing

Biggest Lie in Apartment Marketing

“We’ll drive more traffic to your website,” they said. “You’ll sign more leases,” they said. …By now, you’ve heard that pitch one hundred times from one hundred vendors. Heck, you probably even heard it from us. (Sorry.) And even though this pitch is true at a basic level, it conveniently fails to mention several things […]