Welcoming new residents to your apartment community is more than just handing over the keys—it’s about creating a memorable and smooth transition that sets the tone for their entire living experience.
Simply put: First impressions matter.
With Respage’s new move-in automation, property managers can ensure every new resident feels valued, informed, and excited about their new home.
Smart Leasing Platform users can create a custom email sequence for new residents leading up to their move-in date. This system enables properties to schedule up to five personalized messages, ensuring new residents receive timely and relevant information regarding their upcoming move.
Tips for creating your own move-in automation:
Creating a positive first impression with new residents is crucial for long-term satisfaction and retention. With Respage’s move-in sequence automation, property managers have a powerful tool to make this process seamless and impactful. Here are some tips to create a memorable and welcoming experience for new residents:
- Provide Valuable Information: Each email in the sequence should offer something of value. Whether it’s a detailed welcome packet, step-by-step utility setup instructions, or local dining recommendations, make sure the content is useful and relevant to help residents feel at ease and informed.
- Personalize the Experience: Utilize shortcodes to personalize each automated email to the new resident. Personalized emails create a more engaging and welcoming atmosphere.
- Gather Feedback: Utilize a follow-up survey to understand what went well and where there might be room for improvement. New residents will appreciate your early dedication to customer service.
- Maintain a Human Touch: A first impression only lasts so long. Ensure your onsite teams maintain a relationship with the new resident to help them feel at home.
Make a stellar first impression without lifting a finger
By providing timely information, personalizing communications, and actively seeking feedback, you can turn a potentially stressful move-in process into a welcoming and memorable experience.
With Respage, making that stellar first impression has never been easier. Want to learn more? Click the button below to see our new automations in action.
Bonus! Move-in sequence plan for new residents
Creating a well-structured email sequence can significantly enhance the move-in experience for new residents. Here’s a detailed plan for a five-part email sequence using Respage’s move-in sequence automation:
Email 1: Welcome and Introduction
Subject: Welcome to [Property Name] – Here’s What You Need to Know!
Timing: Sent immediately after move-in date is added to person card or PMS.
Content:
- Confirm move-in date and lease details.
- Warm welcome message from the property management team.
- Brief introduction to the community and its features.
- Link to the online welcome packet with detailed property information.
Example:
Dear [Resident’s Name],
Welcome to [Property Name]! We’re thrilled to have you join our community on [Lease start date]! Over the next few days, we’ll be sending you important information to help you settle in comfortably.
In the meantime, feel free to explore our Welcome Packet for an overview of our amenities, services, and community guidelines.
Best regards,
[Your Name]
[Property Name] Team
Email 2: Utilities & Essentials
Subject: Setting Up Utilities and Essential Services
Timing: Sent 14 days before move-in date.
Content:
- Detailed instructions on how to set up utilities.
- Contact information for utility providers.
- Any other fee-related information
Example:
Hi [Resident’s Name],
To make your move-in process as smooth as possible, here’s a guide to setting up your utilities at [Property Name].
- Electricity: [Provider Name], [Contact Info]
- Water: [Provider Name], [Contact Info]
- Internet/Cable: [Provider Name], [Contact Info]
If you have any questions, feel free to reach out!
Warm regards,
[Your Name]
[Property Name] Team
Email 3: Community Amenities
Subject: Discover your new amenities and services at [Property Name]
Timing: Sent 7 days before move-in date.
Content:
- Overview of community amenities
- Instructions on how to book or access amenities.
- Hours of operation for leasing office and amenities
Example:
Hello [Resident’s Name],
At [Property Name], we offer a variety of amenities designed to enhance your living experience. Here’s a quick overview:
- Pool and Spa
- Fitness Center
- Community Lounge
- On-site Maintenance
To learn more about how to access and book these amenities, click here.
Looking forward to seeing you around!
[Your Name]
[Property Name] Team
Email 4: Neighborhood Guide
Subject: Explore Your New Neighborhood
Timing: Sent 3 days before move-in date.
Content:
- Recommendations for local restaurants, cafes, grocery stores, parks, and entertainment options.
- Map of the surrounding area highlighting key spots.
- Tips for getting around (public transportation, bike routes, etc.).
Example:
Hi [Resident’s Name],
We’re excited for you to explore your new neighborhood! Here are some of our favorite local spots:
- [Restaurant Name]: Great for [type of food]
- [Cafe Name]: Perfect for a morning coffee
- [Grocery Store]: Convenient shopping location
- [Park Name]: Ideal for relaxing and outdoor activities
Check out this map to see more!
Best,
[Your Name]
[Property Name] Team
Email 5: Post-Move-In Survey
Subject: How Was Your Move-In Experience?
Timing: Sent 3 days after move-in date.
Content:
- Friendly request for feedback on the move-in process.
- Link to a short survey to gather detailed insights.
- Assurance of support and contact information for any immediate needs.
Example:
Dear [Resident’s Name],
We hope you’re settling in well at [Property Name]. We’d love to hear about your move-in experience and how we can make it even better.
Please take a moment to complete this short survey. Your feedback is invaluable to us.
If you need any assistance, don’t hesitate to contact us at [Phone Number] or [Email].
Welcome once again!
[Your Name]
[Property Name] Team
Passing the baton...
After the move-in automation is complete, we pass the baton to the onsite team as the final, yet critical, step in ensuring that new residents continue to feel welcomed and valued as they settle into their new home.
The initial automated move-in sequence sets the stage by providing valuable information, personalized communications, and opportunities for feedback. Now, it’s up to the onsite team to build on this strong foundation.
For more information about how ResMate and the Smart Leasing Platform can help you leave a great first impression with your new residents, click here to set up a time to speak with one of our knowledgable team members.
