AI Leasing Case Study: ResMate + Metropolitan
ResMate answers all incoming leads and improves occupancy
30 Sec
lead response time
53%
reduction in lead-to-lease
39%
The Challenge:
Metropolitan West Chester is a highly rated apartment community in the Philadelphia suburbs. With a steady population of young renters driven by a nearby university, demand was strong — but operational inefficiencies were holding them back.
The onsite leasing team struggled to:
- Respond to every lead quickly
- Maintain consistent follow-up
- Convert inquiries into scheduled tours
Their lead-to-tour conversion rate had dropped to just 19%, and delays in follow-up were costing them leases.
It became clear that manual processes alone were not enough.
The Strategy
Metropolitan implemented ResMate, a multifamily AI leasing assistant (nicknamed “Katie”) to:
- Instantly respond to all incoming leads
- Automate email follow-up
- Nurture prospects through the leasing journey
- Schedule tours automatically
Within the first month, over 1,250 prospect conversations were fully automated.
Average response time dropped to just 30 seconds.
More than 200 hours of leasing staff time were saved in one month alone.
The Results After 30 Days
30-Second Lead Response Time
Every prospect received an instant response, dramatically improving customer experience.
39% Lead-to-Tour Conversion Rate
ResMate doubled Metropolitan’s lead-to-tour rate.
50% Faster Lead-to-Lease Time
The leasing cycle was cut in half.
11 Leases Signed in One Month
ResMate directly contributed to signed leases within the first month.
10.3x Return on Investment
By reducing vacancy loss alone, Metropolitan achieved a 10.3x ROI.
In fact, performance improved so significantly that the property was able to turn off Google Ads and still achieve its strongest leasing results to date.
Why AI Leasing Works for Apartments
AI leasing assistants ensure:
- No lead goes unanswered
- Instant follow-up at scale
- Consistent tour scheduling
- Reduced staff workload
- Faster conversion timelines
For multifamily communities relying heavily on paid traffic, AI leasing can dramatically increase efficiency and ROI.