Apartment Paid Search
Track signed leases back to leads & know your true ROI
Metropolitan set up our AI leasing assistant, ResMate (who they named Katie), to respond to incoming leads, handle email follow-ups, and nurture all prospective renters. In just one month, ResMate delivered incredible results on all levels—customer experience, efficiency, and bottom-line impact.
Every single email prospect received an instant reply, and the average response time decreased exponentially to a mere 30 seconds. With over 1,250 conversations automated, over 200 hours of leasing staff time were saved in that month alone. Lead-to-lease time was cut in half, while the lead-to-tour conversion rate doubled.
Finally, in just one month, Metropolitan West Chester signed 11 leases and achieved a 10.3x return on their investment with ResMate, just taking into consideration the reduction in vacancy loss. This was a property that relied heavily on Google Ads for lead generation. After deploying ResMate, they were able to turn off their Google Ads and achieve their best results ever.
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