Smart Leasing Platform CRM

AI-powered multifamily CRM designed to automate & simplify the leasing process

Transform your marketing, leasing, and resident communication with an AI-powered CRM that automates 95% of workflows with our all-in-one platform built to save time and maximize occupancy.

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Respage Smart Leasing Platform CRM illustrations

Say goodbye to traditional CRMs and hello to the AI-driven Smart Leasing Platform

Traditional multifamily CRMs weren’t built for today’s leasing challenges—and it shows. Rising costs, high employee turnover, and the growing demand for AI-driven solutions leave properties relying on outdated systems at a disadvantage. Many CRMs also lack the ability to analyze and generate AI-driven insights, leaving teams without the data they need to make informed decisions.

Enter the Smart Leasing Platform.

Designed for the modern leasing environment, our AI-powered CRM integrates seamlessly with your existing systems, automates workflows, and delivers actionable insights to help your team lease smarter and faster.

Say goodbye to outdated CRMs and step into the future of AI-driven leasing and operations with the Respage Smart Leasing Platform CRM.

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Seamless integrations with top multifamily PMS solutions

Graphic depicting screens for Respage's smart leasing platform CRM with a smiling woman in the background

Experience a new era of AI-driven apartment leasing & operations

The Smart Leasing Platform CRM has everything you need in one tool:

It’s simple, intuitive, automated, and the easiest platform to get your team up to speed.

Experience a new era of AI-driven property management and resident engagement with the Respage Smart Leasing Platform, and break free from traditional multifamily CRMs.

Automation you can trust

Accurate when predicting resident renewals

Of leasing workflows can be automated

Prospect and resident inquiries are handled by AI

Multifamily’s most innovative Smart Leasing CRM

Image showing AI-driven insights from the Respage Smart Leasing Platform CRM for current and potential renters at an apartment community

AI-driven insights you can rely on

AI has transformed property management, but not all AI is created equal. The Smart Leasing Platform goes beyond basic automation, delivering real-time, data-driven insights that help your team lease smarter and retain more residents. Gain a deeper understanding of prospect engagement, optimize follow-ups, and improve resident communication. Plus, predict renewals with greater accuracy and identify at-risk residents before they decide to leave. With AI-powered intelligence guiding every decision, your team can work more efficiently, maximize occupancy, and create better resident experiences—all with confidence.

Predict resident renewals. No crystal ball required

What if you could anticipate which residents are likely to renew—and which ones aren’t—long before their lease is up? The Smart Leasing Platform helps you plan for the future by analyzing resident touchpoints and engagement patterns throughout the entire resident lifecycle. Using sentiment analysis, the Respage CRM is able to predict resident happiness and renewal rates with 78% accuracy. By identifying potential turnover early, your team can take proactive steps to improve relationships, address concerns, and maximize retention.

Image showing information about a resident and their Smart Leasing Platform CRM resident happiness score
Image showing Smart Leasing Platform CRM and the Respage services it includes

All of your leasing and marketing workflows in one place

Managing leasing, marketing, and resident engagement shouldn’t feel overwhelming. The Smart Leasing Platform serves as the central hub for our all-in-one multifamily AI leasing, marketing, and operations platform, making it easy to track and optimize every step of the leasing and resident journey. From AI leasing and social media management to reputation and resident retention, everything works together seamlessly to maximize occupancy and improve efficiency—all in one powerful, easy-to-use platform.

Let AI handle the boring stuff—You handle the rest

The Smart Leasing Platform is intelligent enough to recognize when a prospect or resident needs personalized assistance, allowing your team to step in where they shine best—building relationships and solving problems. By seamlessly integrating AI with your leasing team, the platform enhances the resident experience, delivering instant support while ensuring human expertise is available for more personal interactions. With AI handling routine tasks and busy work, your team has more time to engage residents, boost retention, and maximize occupancy.

Image showing a Smart Leasing Platform CRM prospect in human handoff mode
Image showing all of the data, analytics, and information that can be found in a single tab in Respage Smart Leasing Platform CRM

Fewer tabs, more results

Forget long onboarding processes and complicated systems. The Smart Leasing Platform is designed to be the most accessible CRM you’ve ever used—simple, intuitive, and easy to learn. Built to seamlessly integrate with your property management software, it automates up to 95% of your workflows, freeing up your team to focus on what matters most. Plus, with our Chrome extension, your team can keep the Respage dashboard open alongside their other apps, making it even easier to manage leads, communication, and tasks without disrupting their workflow.

Questions?

Let us show you how it all works!

FAQs

Onboarding is much easier than a traditional CRM, and we’ll do the heavy lifting for you! Once we get you all set up with ResMate, it doesn’t take much more to enable the Smart Leasing Platform CRM functionality.

Yes! The Smart Leasing Platform integrates with most major property management software, including AMSI, Entrata, MRI, RealPage, Rent Manager, ResMan, and Yardi. Our bi-directional integration ensures a seamless experience by pushing and pulling data between your PMS and the Smart Leasing Platform.

Yes! The Smart Leasing Platform and ResMate, our AI leasing assistant, are a dynamic duo. ResMate automates lead response and nurturing on several channels including web chat, text, email, ILS, and Facebook Messenger, plus voice capabilities for all other inquiries.

All ResMate users will have free access to the Smart Leasing Platform (this includes OccupancyMAX, Gold, and Diamond package customers). Click here to learn more about our pricing packages and use our calculator to see how much you’ll save!

Our first beta customers for the Smart Leasing Platform were Affordable communities. They didn’t feel like there was a good multifamily CRM solution on the market for them, so we decided to build one that would better suit their needs! They love it because it saves them money, with 95% of their workflows automated, and they’re able to modify nurturing campaigns to better fit their unique use cases (e.g. turn off tour request functions or implement CTAs for things like interest lists).

The simplest CRM you’ll ever use

CRM’s are supposed to make your life easier—not complicate it. The Smart Leasing Platform is designed to be the simplest CRM you’ll ever use, equipped with everything you need to automate prospect management and make informed decisions for your community. If you’re thinking, “Is this for real?” let us show you! Schedule a demo to see the Smart Leasing Platform CRM in action.

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Related Solutions

AI Leasing: 24/7 support for prospects & residents

Enhance your website with AI-powered leasing assistant that provides around-the-clock support for prospects and residents whenever they need it.

Reputation Management: Monitor & respond efficiently

Manage review response (with a little help from AI), and track your reputation across the most popular apartment review sites from a single dashboard.

Surveys: Gain deeper insights into resident satisfaction

Unlock more resident insights with surveys designed to provide consistent feedback to help teams identify opportunities for improvement.

The Respage Smart Leasing Platform (CRM) has been a game-changer for The Michaels Organization. Its intuitive interface and powerful AI-driven features have streamlined our leasing processes, leading to increased efficiency and significantly reducing the number of messages and calls our staff has to personally manage.
Brandon Hegland
The Michaels Organization

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