2024 was a year of pushing boundaries. Staying true to the forward-thinking foundation Respage was built on, our team worked tirelessly to develop cutting-edge tools that seamlessly integrate AI, automation, and data that empower multifamily leasing teams to deliver meaningful results.
Every new feature and product introduced this year was designed with a purpose: streamline operations, and enhance engagement—across prospects, residents, and leasing teams. From simplifying repetitive tasks to unlocking new insights with data-driven features, we aimed to solve real-world pain points while keeping our partners one step ahead of the curve.
“At Respage, we’re constantly striving to create solutions that make a real difference for multifamily communities. This year, we focused on empowering our clients with smarter technology and AI tools to tackle everyday challenges. Our innovations are designed to increase team productivity, enhance resident satisfaction, improve NOI, and ensure communities can achieve long-term success,” said Respage CEO Ellen Thompson. “I’m incredibly proud of what we’ve accomplished in 2024 and look forward to accelerating this momentum in 2025.”
Here’s a closer look at how Respage pushed the boundaries and empowered teams in 2024.
More automation, greater possibilities
In 2024, we supercharged follow-up automations to help teams maximize lead-to-lease conversion rates with less manual effort. From the automated no-show follow-up sequence to the cold lead re-engagement emails, the Respage platform keeps prospects engaged for longer, maximizing opportunities to convert them to residents.
Speaking of engaging with prospects, our AI-generated nurturing email rewrite feature added a warm, human-like touch to your follow-up email campaigns, tailored to resonate with your audience and encourage next steps. Meanwhile ResMate AI Voice 2.0 revolutionized phone interactions with its smoother, more natural conversations, offering prospects the information they need while creating a seamless, personable experience. Together, these enhancements ensured that every lead received consistent, high-quality communication throughout their leasing journey.
Once prospects become residents, our Resident Chatbot takes over. Available 24/7 on your property website, your custom resident chatbot is ready to answer common questions about your community, troubleshoot maintenance issues, and provide instant access to important information. Paired with enhanced resident communication workflows in our CRM Smart Leasing Platform, we’ve made it easier than ever for your leasing teams to engage with residents based on their preferences and interests.
More data, smarter insights
In order to help your teams make more informed decisions, we expanded our integrations to leverage property management data to enhance functionality across the Respage platform. With more resident information flowing seamlessly from your PMS, properties can unlock deeper insights and customized communication strategies to better connect with your communities.
To support team performance and accountability, we introduced the agent reporting dashboard, giving teams a clear view of key metrics like response times, lead conversions, and tour outcomes. These insights empower managers to identify strengths, address challenges, and create targeted training opportunities, driving improved performance and job satisfaction. We also introduced the maintenance tech survey report, which analyzes resident feedback following completed work orders. These actionable insights help teams identify areas for improvement, optimize response times, and enhance service quality. By leveraging existing data, these tools bring greater transparency, efficiency, and satisfaction to your operations.
Beyond leveraging property management data, this year we expanded into training and operations, to optimize knowledge sharing across your company. Know It All, an AI-powered knowledge base, was designed to support your team with real-time answers and guidance based on your company policies, processes, and property details. From instantly finding an obscure lease clause, to helping a leasing agent draft an email, Know It All provides guidance and consolidates critical information into one accessible resource. This tool can be used to streamline onboarding, improve team productivity, and ensure your staff has the knowledge they need to work effectively and confidently at their fingertips.
To streamline operations further, we rolled out cross-platform tagging, allowing properties to customize how they organize pages, events, and data across the Respage platform. By creating a unified tagging system, teams can easily track and analyze performance metrics, refine marketing strategies, and align operations seamlessly.
More creativity, faster results
We made managing social media easier and more effective with AI tools designed to help anyone become a pro content creator. For those who lack the creative gene, our Generative AI Social feature is a game-changer, helping you generate property-specific posts in seconds. Simply enter a prompt and our AI will generate scroll-stopping content tailored to your prospective residents.
We also introduced social templates and AI prompts, giving teams access to a library of ready-to-use templates and AI-powered prompts to generate a unique message every time. These features make it easier to maintain a cohesive brand presence while inspiring creativity, allowing your property to connect with audiences faster and more effectively than ever before.
For social media managers posting to multiple properties, we added bulk posting shortcuts that allow you to insert pre-saved content like property names and URLs with just a few clicks. This feature helps teams stay consistent across platforms while reducing the effort required to manage multiple accounts.
Pushing boundaries, delivering results
In 2024, Respage delivered a year of meaningful innovation, addressing multifamily’s biggest challenges with tools that enhance efficiency, engagement, and performance. By integrating cutting-edge AI, streamlining operations with automation, and leveraging data for actionable insights, we focused on simplifying the lives of property teams while delivering measurable results.
As we look to 2025, our mission remains the same: to deliver solutions that help multifamily teams thrive. By continuing to push boundaries and innovate, we’ll ensure you stay ahead of the curve, providing exceptional experiences for your teams and communities alike.