Everyone knows it has become difficult to capture people’s attention in today’s fast-paced digital world. For property managers trying to keep prospects and residents engaged, relevant content is key. And having the right tools can make all the difference.
New communication features within the Respage platform are now available to enhance communication and streamline processes to ensure you’re sending targeted, relevant messages to your prospects and residents.
Beyond waitlists: Marketing interest lists keep prospects engaged
Property waitlists are a valuable tool for gathering prospect information. But what happens if a prospect isn’t ready to be added to a waitlist? That’s where our new marketing Interest List feature comes in. Unlike traditional waitlists, which are tied to specific floorplan availability, an interest list is more flexible and can cater to a broader range of prospects’ needs.
The Respage Interest List feature allows you to continue to connect with prospects who may not be ready to apply, but want to stay informed about the property. It’s also ideal for keeping prospects updated on pre-leasing or new build developments, or notify them about application processes and lotteries for affordable properties.
More resident data = hyper-custom communication
By importing data from your property’s PMS, Respage can access more comprehensive resident records to allow hyper-custom communication options. Data such as co-residents and roommate information, unit and building specifications, pet and vehicle details, and even work orders can provide more personalized communication and support to residents.
The Respage Smart Leasing Platform CRM makes it easy to segment email lists based on interests imported from the property PMS, and enables you to create targeted, automated campaigns based on resident details.
Whether it’s addressing maintenance requests more efficiently, or sending targeted announcements about community events, the multi-resident records feature empowers property managers to deliver exceptional service.
Improve your prospect & resident communication with the Respage platform
Effective communication is the cornerstone of successful property management. With the latest updates to the Respage platform, property managers can now take their communication strategies to the next level.
From engaging prospects with marketing interest lists to providing hyper-customized communication to residents, these new features are designed to streamline processes and enhance the resident experience.
Discover how the Respage platform can transform your communication efforts today and click the button below to schedule a demo.
