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Facebook Engagement Bait

How Apartment Communities Can Avoid Facebook “Engagement Bait” and What to Do Instead

“Are you looking forward to the 4th of July? If so, hit like!” “The Rittenhouse Square Food and Wine Festival is happening next week. Tag a friend who’d love to go with you!” “Comment ‘YES’ if you love summer as much as we do!” If you’re still posting stuff like this on your apartment community’s Facebook, stop now. Late last year, Facebook began cracking down on companies and brandsRead more

6 Ways to Connect With Your Renters Through Social Media

When it comes to the multifamily industry, the social media presence of an apartment community really matters to residents. A survey by Multifamily Insiders showed that the community’s social media ranked as the third factor that residents consider when deciding whether or not to renew their lease, behind value and a feeling of community among other residents and staff. So what are the best strategies for a multi-family communityRead more

Move Over Millennials: Generation Z Is About to Hit the Multifamily Market

Thanks to last week’s blog post, you’re now an expert on marketing to the millennial renter. That’s the good news. The not-so-good news? A whole other generation is rising up right on the heels of the millennials: Generation Z — and they expect even more from your marketing team. Technically, Generation Z overlaps with the millennial generation a bit. It’s made up of anyone born in 1995 or laterRead more

Why It’s Crucial to Use Technology to Attract Millennial Renters

Millennials currently hold the title as the largest generation in history—there are 92 million of them. But who, exactly, falls into this category? The term “millenial” encompasses anyone who was born between the year 1980 and 2000. This means they grew up with practically unlimited access to technology and the internet. In fact, many of them don’t remember a time before computers were a household essential. With the millennialRead more

Why You Should Use Custom Landing Pages to Maximize Your Apartment’s PPC Ads

If you’re already using PPC ads as part of your marketing strategy, then you understand their benefits. PPC ads help to drive traffic to your website by popping up only when potential renters search for a specific term—and since you only pay when someone clicks, this type of advertising is cost-effective. But if the page renters land on isn’t compelling, they’ll navigate away in a split second and forgetRead more

How Respage Can Help You With Micro-Moment Apartment Marketing

On any given day, a typical consumer will spend nearly five hours on his smartphone researching, purchasing, browsing. You might think, “Great, five hours to capture their attention with engaging content.” Not so fast. According to the internet gurus at Google, those hours are punctuated with pivotal micro-moments (about 150 of them daily) that determine if and how a renter interacts with your content. Google defines micro-moments as “intent-richRead more

6 Ways a Chatbot Can Help Improve Your Apartment Website’s User Experience (UX)

Chatbot, virtual assistant, conversational agent… The “correct” term for a bot depends on whom you ask. And while all of the above labels are perfectly suited to represent a bot and its capabilities, we suggest thinking of a bot as something else altogether: a “digital sherpa.” That is, a navigational assistant that can help a website’s visitors by creating a more direct route between the visitor and their desiredRead more

Why Remarketing Your Amenities-Based Ad Is the Way to Get New Renters

You likely already know that marketing your apartment community’s amenities is a great way to get new renters. Some people are looking for pet-friendly facilities and won’t settle for anything else, while others count self-storage facilities as a must-have in their apartment search. But your marketing efforts shouldn’t stop there. You should also be remarketing these unique amenities — especially to those interested parties. Here’s a bit of importantRead more

So… What is an Apartment Chatbot, Anyway?

You don’t need to know the nitty-gritty tech behind artificial intelligence (AI) to use it on a daily basis. For instance, have you ever given Facebook the green light to auto-tag your friends in a newly uploaded photo? That facial recognition software is an example of AI. Have you ever asked Amazon Echo or Google Home to tell you the news or set a kitchen timer? Those voice-controlled devicesRead more
Social-Media-Strategies-for-Multifamily

Your Residents Aren’t the Only Ones Talking About Your Community — Leveraging Non-Residents’ Posts for Your Apartment Social Media Strategy

Your residents don’t exist within a vacuum: while they’re the ones actually living in and experiencing your community every day, their family members and friends also get an up-close-and-personal experience with the community. While you’re paying close attention to the things your residents say (and post) about your community, you may be missing out on a large number of other opinions that are out there online. So, how doRead more

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