The Respage Blog | Multifamily Marketing Strategies, Ideas, and News

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Instagram Strategy for Multifamily Marketers

Generation Z — anyone born in 1995 or later — is now hitting the rental market. Unlike millennials, who are considered digital natives, Gen Zers are thought to be social natives. Many of them won’t remember a world without social media. So in order to get their attention, apartment communities need to meet them where they are: Instagram. With 800 million users, Instagram can — and should — beRead more

Zuckerberg-Facebook-Post-News-Feed

Facebook Ditches Ratings and Reviews: Here’s What That Means for Multifamily Reputation Management

  Yesterday Facebook replaced its Ratings and Reviews with a new “Facebook Recommendations” tool. The news of this update was previously unannounced, and came as quite a shock to those of us in the apartment online reputation management space. To help alleviate concerns about the update and how it may affect your multifamily reputation management strategy, we’re sharing everything we know about the new tool – and what itRead more

Bad apartment reviews? Here's how to fix your online reputation.

Getting Started With Apartment Reputation Management: Monitoring Reviews

If you read enough online reviews, you’ll notice a pattern. When it comes to negative reviews — in which the lowest rating is one star — there are typically a number of them that begin with: “I’d give zero stars if I could.” Consumers check review sites before making relatively minor purchases. Now imagine you’re looking to spend thousands of dollars, move all your belongings, your family, your petsRead more

Post to Instagram Via Your Respage Apartment Social Media Dashboard This July!

Starting this July, Respage users will be able to schedule Instagram posts through their social media dashboards. We’re extremely excited to give our users a convenient way to manage one of the largest social media sites in the United States, and eager to help you get started. That’s why we put together this quick guide for properly setting up your apartment instagram page. To get started, please take aRead more

Facebook Engagement Bait

How Apartment Communities Can Avoid Facebook “Engagement Bait” and What to Do Instead

“Are you looking forward to the 4th of July? If so, hit like!” “The Rittenhouse Square Food and Wine Festival is happening next week. Tag a friend who’d love to go with you!” “Comment ‘YES’ if you love summer as much as we do!” If you’re still posting stuff like this on your apartment community’s Facebook, stop now. Late last year, Facebook began cracking down on companies and brandsRead more

6 Ways to Connect With Your Renters Through Social Media

When it comes to the multifamily industry, the social media presence of an apartment community really matters to residents. A survey by Multifamily Insiders showed that the community’s social media ranked as the third factor that residents consider when deciding whether or not to renew their lease, behind value and a feeling of community among other residents and staff. So what are the best strategies for a multi-family communityRead more

Move Over Millennials: Generation Z Is About to Hit the Multifamily Market

Thanks to last week’s blog post, you’re now an expert on marketing to the millennial renter. That’s the good news. The not-so-good news? A whole other generation is rising up right on the heels of the millennials: Generation Z — and they expect even more from your marketing team. Technically, Generation Z overlaps with the millennial generation a bit. It’s made up of anyone born in 1995 or laterRead more

Why It’s Crucial to Use Technology to Attract Millennial Renters

Millennials currently hold the title as the largest generation in history—there are 92 million of them. But who, exactly, falls into this category? The term “millenial” encompasses anyone who was born between the year 1980 and 2000. This means they grew up with practically unlimited access to technology and the internet. In fact, many of them don’t remember a time before computers were a household essential. With the millennialRead more

Why You Should Use Custom Landing Pages to Maximize Your Apartment’s PPC Ads

If you’re already using PPC ads as part of your marketing strategy, then you understand their benefits. PPC ads help to drive traffic to your website by popping up only when potential renters search for a specific term—and since you only pay when someone clicks, this type of advertising is cost-effective. But if the page renters land on isn’t compelling, they’ll navigate away in a split second and forgetRead more

How Respage Can Help You With Micro-Moment Apartment Marketing

On any given day, a typical consumer will spend nearly five hours on his smartphone researching, purchasing, browsing. You might think, “Great, five hours to capture their attention with engaging content.” Not so fast. According to the internet gurus at Google, those hours are punctuated with pivotal micro-moments (about 150 of them daily) that determine if and how a renter interacts with your content. Google defines micro-moments as “intent-richRead more

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