The Respage Blog | Multifamily Marketing Strategies, Ideas, and News

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Why You Should Use Custom Landing Pages to Maximize Your Apartment’s PPC Ads

If you’re already using PPC ads as part of your marketing strategy, then you understand their benefits. PPC ads help to drive traffic to your website by popping up only when potential renters search for a specific term—and since you only pay when someone clicks, this type of advertising is cost-effective. But if the page renters land on isn’t compelling, they’ll navigate away in a split second and forgetRead more

How Respage Can Help You With Micro-Moment Apartment Marketing

On any given day, a typical consumer will spend nearly five hours on his smartphone researching, purchasing, browsing. You might think, “Great, five hours to capture their attention with engaging content.” Not so fast. According to the internet gurus at Google, those hours are punctuated with pivotal micro-moments (about 150 of them daily) that determine if and how a renter interacts with your content. Google defines micro-moments as “intent-richRead more

6 Ways a Chatbot Can Help Improve Your Apartment Website’s User Experience (UX)

Chatbot, virtual assistant, conversational agent… The “correct” term for a bot depends on whom you ask. And while all of the above labels are perfectly suited to represent a bot and its capabilities, we suggest thinking of a bot as something else altogether: a “digital sherpa.” That is, a navigational assistant that can help a website’s visitors by creating a more direct route between the visitor and their desiredRead more

Why Remarketing Your Amenities-Based Ad Is the Way to Get New Renters

You likely already know that marketing your apartment community’s amenities is a great way to get new renters. Some people are looking for pet-friendly facilities and won’t settle for anything else, while others count self-storage facilities as a must-have in their apartment search. But your marketing efforts shouldn’t stop there. You should also be remarketing these unique amenities — especially to those interested parties. Here’s a bit of importantRead more

So… What is an Apartment Chatbot, Anyway?

You don’t need to know the nitty-gritty tech behind artificial intelligence (AI) to use it on a daily basis. For instance, have you ever given Facebook the green light to auto-tag your friends in a newly uploaded photo? That facial recognition software is an example of AI. Have you ever asked Amazon Echo or Google Home to tell you the news or set a kitchen timer? Those voice-controlled devicesRead more
Social-Media-Strategies-for-Multifamily

Your Residents Aren’t the Only Ones Talking About Your Community — Leveraging Non-Residents’ Posts for Your Apartment Social Media Strategy

Your residents don’t exist within a vacuum: while they’re the ones actually living in and experiencing your community every day, their family members and friends also get an up-close-and-personal experience with the community. While you’re paying close attention to the things your residents say (and post) about your community, you may be missing out on a large number of other opinions that are out there online. So, how doRead more
InstagramBusiness

Auto-Scheduling Is (Finally) Coming to Instagram Business

Late Wednesday, Facebook announced via Instagram’s Business Blog that it plans to enable post scheduling through the Instagram Graph API - allowing all business profiles to schedule their posts to publish at certain times. The update will eliminate the current roundabout process, which requires user to schedule posts via the dashboard, wait for a push notification approval, and then publish posts manually via mobile. Instagram says the API changeRead more
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Facebook’s Recent News Feed Update and What it Means for Multifamily

Facebook plans to radically change what appears in users’ news feeds, and the update could impact multifamily social media strategies. To bring you up to speed on the crucial details, we put together the following summary of what’s happening, why Facebook plans the changes, and - most importantly - how the updates could affect social media for apartment communities. What’s Happening?   Last week Mark Zuckerberg shocked Silicon ValleyRead more

How Facebook’s Newest “Engagement-Bait” Penalty Impacts Apartment Social Media Strategies

Facebook plans an algorithm change that could negatively impact apartment social media strategies, according to a Monday announcement posted to the company’s Newsroom blog. The update aims to penalize what it calls “engagement bait,” a practice commonly used to game the current News Feed algorithm.   The following paragraphs highlight the summary of the change, why it’s necessary, and what actions Respage users and other multifamily marketers can takeRead more
Biggest Lie in Apartment Marketing

The Biggest, Most Rotten Lie in Apartment Marketing

“We’ll drive more traffic to your website,” they said. “You’ll sign more leases,” they said. ...By now, you’ve heard that pitch one hundred times from one hundred vendors. Heck, you probably even heard it from us. (Sorry.) And even though this pitch is true at a basic level, it conveniently fails to mention several things can stop an initial website visit from becoming a pen to paper lease signing:Read more

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