We’re so excited to introduce a new look for Respage. Our new website design and layout marks the completion of a brand refresh we’ve been working on for a while now.
The new colors, shapes, and look better reflect who we’ve become and where we’re going as an AI technology company. Every piece of this was designed around our investment in technology and innovation that has shaped Respage for more than two decades.
What Hasn’t Changed
If you have worked with us for a while, here is what has not changed. We are the same company. Same teams. Same products that more than 10,000 apartment communities have trusted for more than two decades. Nobody bought us, and the people you call or email are the same people you have always called or emailed. What changed is how we look and how we talk about what we do.
More Than Two Decades in Multifamily Marketing
We started this company in 2002, and if you have been in multifamily marketing for any length of time, you know how much has happened since then. We went from print to digital. We watched search and social take over how renters find their next home. We got through a pandemic that forced every one of us to rethink how communities operate and communicate. We lived through the rise of chatbots and automated leasing tools. And now we are in the middle of AI changing almost every part of how communities market, lease, and talk to prospects and residents.
We have been investing in AI since 2017, building it into our leasing tools, our reputation management, our SEO work, and more. This refresh is our way of honing in on our story as a company at the forefront of AI and making sure the way we present ourselves matches the work we have been doing.
Human Where it Matters
All that said, we don’t believe AI alone is the answer, and we don’t think our customers believe that either. Technology only really works when it is paired with people who understand the multifamily business and know how to use that technology well. That is where our philosophy comes from: human where it matters. We want to build the smartest tools we can, but we also want a real team of multifamily specialists behind those tools, working as an extension of your marketing department, not a replacement for it.
What’s Included in the Refresh
So what does this actually include? A brand new website, built from the ground up with a new visual identity that better reflects the company we have grown into, and the AI we’ve invested in for years. Underneath that new look, the platform is the same one you know: reputation management, our AI leasing assistants, SEO and the newer AEO and GEO work, paid media, social media, review management, and the team that supports all of it.
What We Love Most
What we love most about this moment is what’s not changing. The relationships. The partnership. Our people. That is the heart of our company, and it is the whole reason any of the rest of it works. A new look does not change any of that. If anything, it is our way of showing you that we are still here, still putting money and time into what comes next, and still planning for the long run with you.
Thanks for being part of this with us. If you’re a current client with questions about what any of this means for your account or your team, reach out. Not a client yet? schedule some time to learn more about us.
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