Multifamily Chatbot Case Study: ResMate + Legacy Partners
Make every prospect and resident count
88
44
8
The Challenge:
Legacy Partners manages apartment communities across seven states, many located in high-demand moving markets.
With strong traffic came a problem:
- Inquiries were overwhelming onsite teams
- After-hours leads were going unanswered
- Follow-up consistency was difficult to maintain
- Valuable prospects were slipping through the cracks
The company needed a scalable chatbot for apartments that could manage prospect communication without increasing staffing costs.
The Strategy:
Legacy Partners implemented the Respage multifamily chatbot across several community websites.
The chatbot was designed to:
- Capture prospect information in real time
- Schedule tours automatically
- Answer common leasing questions
- Engage prospects after hours
- Maintain consistent messaging
By automating initial communication, Legacy Partners was able to build rapport with renters earlier in the leasing journey.
Results After 30 Days
88 Leads Captured
One property generated 88 leads directly from the chatbot in a single month.
44 Tours Scheduled
The chatbot successfully scheduled 44 tours during that same period.
8 Leases Signed
Eight of those chatbot-generated leads converted into signed leases.
301 After-Hours Conversations
The chatbot engaged 301 prospects outside normal business hours, capturing opportunities that otherwise would have been missed.
83 Hours of Staff Time Saved
Automation reduced manual communication, saving the onsite team 83 hours in one month.
Why Multifamily Chatbots Drive Better Leasing Results
A website chatbot for apartments ensures:
- No lead goes unanswered
- After-hours traffic is captured
- Tour scheduling is automated
- Leasing teams regain time
- Prospect communication remains consistent
For large portfolios, chatbot automation creates scalable efficiency without sacrificing engagement quality.
Legacy Partners is now expanding chatbot implementation across additional communities in its portfolio.