A large property company looking to get more out of their Paid Search efforts in a highly competitive market.
Our customer, a management company with numerous luxury properties across the country, came to us after ending their contract with a paid search vendor that didn’t specialize in the multifamily industry. In the early stages of the campaign, they mentioned how their previous vendor had consistently failed to utilize their entire budget, which led to mediocre results in highly competitive markets.
“Jacks of all trades don’t perform well in highly competitive campaigns. By choosing to partner with the master of multifamily PPC, our client doubled their CTR”
By switching to Respage, our customer tapped into years of combined PPC and multifamily experience, and we started a new campaign from scratch. After just one month, our client witnessed a massive increase in click-through rate, yielding more clicks and using more of the available budget. By the second month, the CTR had almost doubled and budget utilization was approaching 99 percent.