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The Metropolitan West Chester was looking to improve their leasing process and results. The onsite team was struggling to follow up with all their leads and get them to schedule tours, as evidenced by a 19% lead-to-tour conversion rate.
Furthermore, it was clear that a higher level of organization was needed in order to impact results since the property was not using a CRM.
Metropolitan set up our AI leasing assistant, ResMate (who they named Katie), to respond to incoming leads, handle email follow-ups, and nurture all prospective renters. In just one month, ResMate delivered incredible results on all levels—customer experience, efficiency, and bottom-line impact.
Every single email prospect received an instant reply, and the average response time decreased exponentially to a mere 30 seconds. With over 1,250 conversations automated, over 200 hours of leasing staff time were saved in that month alone. Lead-to-lease time was cut in half, while the lead-to-tour conversion rate doubled.
Finally, in just one month, Metropolitan West Chester signed 11 leases and achieved a 10.3x return on their investment with ResMate, just taking into consideration the reduction in vacancy loss. This was a property that relied heavily on Google Ads for lead generation. After deploying ResMate, they were able to turn off their Google Ads and achieve their best results ever.
